Everything you need to evaluate the leading agencies
and advertisers in the world's major advertising markets

- New account assignments & account reviews last week -

Four of our Favourite Ads of the Week

Squarespace "Playing Lynch"
by Preacher

EuroMillions "Do You Believe In Fate?"
by Shackleton Spain

Jack Daniel's "Our Town"
by Arnold Worldwide

Audi "Duel"
by Venables Bell & Partners

New Account Assignments last week

Aldi - Germany - media - agency
Sears - Canada - media - agency
T-Mobile - Netherlands - media - agency
La Quinta - US - media - agency
Simplot Foods - Australia - creative - agency
Club Med - France - media - agency
Miller High Life - US - creative - agency
Keystone Light - US - creative - agency
7 Eleven - Australia - media - agency
BMW Motorcycles - US - creative - agency
Wild Turkey - US - creative - agency
Pampers - Germany - creative - agency
Emirates - South Africa - creative - agency
Strongbow - US - digital - agency
Rugby League World Cup - Australia - creative, media - agency
Fidelity - UK - media - agency
Tourism New Zealand - Australia - creative - agency
agency assignments: subscribers only

New Account Reviews last week

Bouygues Telecom - France - media - agency
KFC - US - media - agency
Richemont - Global - media - agency
HP - Global - PR - agency
Pepsi - US - digital - agency
Jim Beam - Global - creative - agency
SunCorp Banks - Australia - creative, media - agency
Air New Zealand - Australia - media - agency
The AA - UK - media - agency
Zoopla/uSwitch - UK - creative - agency
Nando's - UK - creative - agency
Mission Foods - UK - creative - agency
agency assignments: subscribers only

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths, weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

More about Company Profiles | More about Account Assignments

Most Requested Profiles

Agencies Advertisers & Brands
Starcom MediaVest DDB Procter and Gamble Diageo
OMD Ogilvy and Mather Coca Cola Walt Disney
MEC Global Mindshare Unilever Apple
BBDO McCann Erickson Kraft Foods Ford Motors
Carat LVMH Verizon
ZenithOptimedia J Walter Thompson LOreal PepsiCo
Young and Rubicam American Express
Mediacom Target
TBWA Tesco

New to the industry? Adbrands.net provides full oversight of the global industry and
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure.

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right.

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.

the leading advertising agencies, 
marketers & brands worldwide

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to 22nd Sept 2016

Bayer clinches Monsanto for $66bn in biggest-ever all-cash acquisition

Comcast to launch mobile service via own wi-fi and leased Verizon bandwidth

Samsung reels from Note 7 recall, sells printer business to HP for $1bn

Emma Walmsley named as next GSK CEO, Big Pharma's first female leader

Unilever goes green with deal for Seventh Generation home & personal products

US regulators hammer Deutsche Bank with $14bn fine for mortgage mis-selling

Wells Fargo CEO hauled before Senate committee over fake sales to customers

Scale of Apple's auto ambitions revealed by takeover approach to McLaren

Johnson & Johnson bulks up in eye care with buy-out of Abbott Medical Optics

Fashion chain Primark reports first sale-store sales decline in 16 years

Lidl UK chief quits following personality and strategy clash with new boss

Dentsu under pressure in Japan over claims of over-billing for digital media

WSJ claims Y&R undercut rival bidders by half on fees for Census 2020 account

Deutsch chairman Linda Sawyer to depart after 27 years with agency

MDC appoints admored ex-Cheil and McCann executive to lead Europe

Vizeum US outpost to be merged with digital unit 360i

Dentsu Aegis Network keeps shopping with four new deals in a single week

Aldi launches first ever TV ad campaign in Germany, names Ogilvy for media

Coty confirms Publicis Media to handle ex-P&G beauty brands

New agencies for Sears Canada, T-Mobile Netherlands, La Quinta Hotels

J Walter Thompson adds two accounts, Leo Burnett loses two

Viacom interim CEO Tom Dooley to depart in Nov as Redstones tighten grip

Time Inc names new CEO after Joe Ripp suffers "health incident"

HBO dominates the Emmy's again but Fox's FX Network is close behind

by projected media expenditure 2016

USA ($178.0bn)
China ($85.5bn)
Japan ($38.6bn)
UK ($25.9bn)
Brazil ($18.7bn)
Germany ($18.6bn)
France ($11.5bn)
Australia ($9.9bn)
Canada ($9.6bn)
South Korea ($8.9bn)
India ($8.7bn)
Italy ($8.0bn)
Israel ($5.4bn)
Spain ($5.4bn)
Mexico ($4.8bn)
Russia ($4.6bn)
Austria ($4.2bn)
Netherlands ($4.1bn)
Philippines ($4.0bn)
(source: GroupM
This Year Next Year
Dec 2015)

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