Everything you need to evaluate the leading agencies
and advertisers in the world's major advertising markets

- New account assignments & account reviews last week -

Four of our Favourite Ads of the Week

Activision Call Of Duty "Let's Go To Space"
by 72andSunny

Nike "Come Out Of Nowhere"
by Wieden & Kennedy

Dos Equis "The New Most Interesting Man..."
by Havas Worldwide New York

BMW "The Escape"
by Anonymous Content & Neill Blomkamp

New Account Assignments last week

Pari Mutuel Urbain - France - creative - agency
Pepsi - US - digital - agency
Etihad Airways - Global - creative - agency
Merisant - Global - creative - agency
Generali - Germany - creative - agency
Deutsche Bahn - Germany - creative - agency
Porsche - Germany - creative - agency
KFC - Germany - creative - agency
Godiva - US - creative, media - agency
Whitney Museum - US - creative - agency
Blue Dragon - UK - creative - agency
Sipsmith - UK - creative - agency
Deliveroo - UK - PR - agency
agency assignments: subscribers only

New Account Reviews last week

Mattel - US - media - agency
Philadelphia - Europe - creative - agency
Singapore Tourism - Global - media - agency
Virgin Trains - UK - creative - agency
agency assignments: subscribers only

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths, weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

More about Company Profiles | More about Account Assignments

Most Requested Profiles

Agencies Advertisers & Brands
Starcom MediaVest DDB Procter and Gamble Diageo
OMD Ogilvy and Mather Coca Cola Walt Disney
MEC Global Mindshare Unilever Apple
BBDO McCann Erickson Kraft Foods Ford Motors
Carat LVMH Verizon
ZenithOptimedia J Walter Thompson LOreal PepsiCo
Young and Rubicam American Express
Mediacom Target
TBWA Tesco

New to the industry? Adbrands.net provides full oversight of the global industry and
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure.

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right.

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.

the leading advertising agencies, 
marketers & brands worldwide

Adbrands.net Adbrands.net. All rights reserved © Mind Advertising Ltd 1998-2016

to 27th Oct 2016

AT&T agrees to buy Time Warner for $85bn, but will regulators sign off on the deal?

Apple reports first decline in annual revenues and profits since 2001

British American Tobacco bids to take full control of Reynolds American

TD Ameritrade to acquire brokerage rival Scottrade

Nintendo unveils new Switch gaming console but observers left unmoved

British MPs recommend that "billionaire spiv" Philip Green lose knighthood over BHS

Walgreen Boots Alliance reports solid year and confirms Rite Aid deal still on track

Chinese conglomerate becomes biggest shareholder in Hilton Hotels group

Interpublic outperforms its peers for organic growth in 3Q

Havas does well in Europe but suffers declines elsewhere

MDC Partners' shares fall to new multi-year low ahead of results

New agencies for PMU, Merisant, Generali, Pepsi and Etihad

Reviews for Mattel US media, Philly Cream Cheese in Europe and Singapore Tourism

Viacom's Sumner Redstone back in headlines with new lawsuit over his private life

by projected media expenditure 2016

USA ($178.0bn)
China ($85.5bn)
Japan ($38.6bn)
UK ($25.9bn)
Brazil ($18.7bn)
Germany ($18.6bn)
France ($11.5bn)
Australia ($9.9bn)
Canada ($9.6bn)
South Korea ($8.9bn)
India ($8.7bn)
Italy ($8.0bn)
Israel ($5.4bn)
Spain ($5.4bn)
Mexico ($4.8bn)
Russia ($4.6bn)
Austria ($4.2bn)
Netherlands ($4.1bn)
Philippines ($4.0bn)
(source: GroupM
This Year Next Year
Dec 2015)

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