Everything you need to evaluate the leading agencies
and advertisers in the world's major advertising markets

- New account assignments & account reviews last week -

Four of our Favourite Ads of the Week

Subaru "Rewind"
by Carmichael Lynch

McDonald's "McCafe"
by Leo Burnett London

The Atlantic "Am I Typecast?"
by Wieden & Kennedy New York

RB Finish "Cleaner Combinations"
by Wieden & Kennedy London

New Account Assignments last week

Heineken brands - Global - media - agency
Uber - EMEA - media - agency
BT / EE - UK - CRM - agency
Sonos - US - creative - agency
Systeme U - France - digital - agency
Betfair - Australia - creative - agency
China Unicom - China - creative - agency
agency assignments: subscribers only

New Account Reviews last week

Jaguar Land Rover - Global - media - agency
Party City - US - creative - agency
LL Bean - US - creative - agency
Under Armour - US - media - agency
Costa Coffee - UK - creative - agency
Martell - UK - creative - agency
Pilgrim's Choice - UK - creative - agency
agency assignments: subscribers only

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths, weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

More about Company Profiles | More about Account Assignments

Most Requested Profiles

Agencies Advertisers & Brands
Starcom DDB Procter and Gamble Diageo
OMD Ogilvy and Mather Coca Cola Walt Disney
MEC Global Mindshare Unilever Apple
BBDO McCann Erickson Kraft Foods Ford Motors
Carat LVMH Verizon
Zenith Media J Walter Thompson LOreal PepsiCo
Young and Rubicam American Express
Mediacom Target
TBWA Tesco

New to the industry? Adbrands.net provides full oversight of the global industry and
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure.

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right.

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.

the leading advertising agencies, 
marketers & brands worldwide

Adbrands.net Adbrands.net. All rights reserved © Mind Advertising Ltd 1998-2017

to 16th Feb 2017


GM considers exit from Europe with sale of Opel to Peugeot Citroen

Reckitt Benckiser confirmes $16.6bn deal for Mead Johnson nutrition

Heineken moves up to #2 in Brazil with purchase of Kirin's Schincariol

Luxury cosmetics were L'Oreal's star performer in 2016

Activision Blizzard takes markets by surprise as annual revenues soar

Kellogg's topline falls to six-year low as consumers abandon breakfast

Under Armour under fire as CEO appears to endorse pro-business President

Hermes soars to record revenues in 2016 but Prada slumps

UK's Co-operative Bank puts itself up for sale in new capital crisis


Interpublic delivers record results and best-in-class 4Q growth...

...But Dentsu wins for the year as a whole as Dentsu Aegis Network soars

Edelman remains world's biggest PR firm but growth slows to 8-year low

MDC Partners shares bounce back following Goldman Sachs investment

M&C Saatchi adds inhouse media in Australia with deal for Bohemia

Kittcatt Nohr partners sue Publicis Groupe in UK over unpaid earn-outs

Publicis Media scores key US media wins of Miller Coors and Mattel

Wunderman UK captures consolidated BT and EE CRM business

Dentsu Aegis Network reported to join global Heineken media roster

Jaguar Land Rover calls global media review out of Mindshare


Viacom announces new strategic direction for cable portfolio

NBC expands EMEA presence with stake in cable channel Euronews

Verizon deal for Yahoo to go ahead at discounted rate

by projected media expenditure 2016

USA ($178.0bn)
China ($85.5bn)
Japan ($38.6bn)
UK ($25.9bn)
Brazil ($18.7bn)
Germany ($18.6bn)
France ($11.5bn)
Australia ($9.9bn)
Canada ($9.6bn)
South Korea ($8.9bn)
India ($8.7bn)
Italy ($8.0bn)
Israel ($5.4bn)
Spain ($5.4bn)
Mexico ($4.8bn)
Russia ($4.6bn)
Austria ($4.2bn)
Netherlands ($4.1bn)
Philippines ($4.0bn)
(source: GroupM
This Year Next Year
Dec 2015)

Chipotle Mexican Grill

Hugo Boss


ICF Olson

Under Armour

Gilead Sciences




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