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Weekly Update

19th Nov 2009

Advertisers
British Airways and Spain's Iberia agree outline for merger

Hershey and Ferrero
in talks to mount a rival bid for Cadbury 

Coca-Cola kicks off global rebrand of all its juice products under a shared design concept

Former Heineken
and Morrisons chief
to take over at
Marks & Spencer

American Express
buys Paypal rival Revolution from AOL founder Steve Case

Daimler takes control of Formula 1 champions BrawnGP to create Mercedes Grand Prix racing team

Agencies
London indie
Adam & Eve settles out of court with WPP

Three agencies left
in the race for the Cadillac account

Grey wins Allianz worldwide and Arcadia in UK; BBC Worldwide picks ZenithOptimedia; Zicam pulls out of merged Deutsch/Lowe

Media
ITV finally finds
a new chairman

Liberty Media appoints new CEO for DirecTV; buys Germany's #2 cable group

Latest Call Of Duty computer game sets a new entertainment industry record for launch sales

TOP ADVERTISING TERRITORIES
by projected ad expenditure
in 2009

USA ($150.8bn)
Japan ($43.8bn)
China ($36.3bn)
Germany ($20.6bn)
UK ($15.3bn)
France ($12.4bn)
Italy ($11.7bn)
Brazil ($10.3bn)
Canada ($9.6bn)
Spain ($7.7bn)
Australia ($7.4bn)
Russia ($6.3bn)
S Korea ($5.3bn)

Netherlands ($4.6bn)
India ($4.5bn)
(
source: GroupM Jun 09)

Adbrands likes

Jobs & Careers

BlackBerry
Carphone Warehouse
Debenhams
John Lewis
Primark
Associated British Foods

Aviva 

 Ads of the Week

Toshiba "Space Chair"
by Grey London

Toyota "Better Together"
by Saatchi & Saatchi Australia

Orange "Snowball" 
by Publicis Conseil

BabyLove "Number 3"
by DDB Melbourne

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Adbrands Company Profiles assess more than 1,000 leading advertisers, brands
and agencies, and examine each company's business record, geographic strength
and comparative performance within its chosen sector, including strengths and weaknesses, history, up-to-date news and top-line financial information. What else does the company
do? How did it originate? What other brands does it own? How is it performing in
the market? With what other businesses is it affiliated? 

The Account Assignments database tracks account management for the world's
leading brands and companies. In other words, which advertising agency handles
which accounts in which countries. Fully searchable by brand, brandowner company
or advertising agency, the database now contains more than 15,000 worldwide
account assignments for over 4,000 leading brands.

More about Company Profiles | More about Account Assignments

New to the industry? See here for a brief summary of how the agency business is structured.

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Bertolli * Abbey * Sony Music Entertainment
The Jupiter Drawing Room Grupo Santander * Yum! Brands *
Mary Kay Cosmetics * El Corte Ingles * Jack Daniel's *
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Harley-Davidson * Daimler * Coty *
Guess? Inc Mercedes-Benz * Comcast *
Dunkin' Brands * Vodafone * Sony Corporation *
Brown-Forman * Lexus * Smirnoff *
HBOS * Toyota * G2 Worldwide
Lloyds Banking Group * Carrefour * Proximity Worldwide
Arcadia Group Sprite * Atmosphere Proximity
Nestle Japan * Rapp * Entertainment Films
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