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Adbrands.net: The world's leading advertisers and agencies

Seven Days
to 29th Jan 2015


Advertisers

Hutchison's Three in exclusive talks to acquire O2 UK

AT&T pushes further into Mexico to counter fierce competition in US mobile

Aer Lingus gives cautious welcome to higher offer from British Airways

Imported beers continue to chip away at Budweiser and Coors Light in the US

CEO heads roll at McDonald's and Mattel after disappointing results

Procter & Gamble's
2Q dented by unprecedented currency devaluations

One for the record books as Apple reports biggest ever corporate profit

H&M beats expectations with double digit sales and profit growth

Adidas cuts loose Rockport footwear to focus exclusively on sportswear

Gap closes Piperlime subsidiary, Puig acquires Penhaligon's

UK court rejects Topshop's appeal over Rihanna t-shirt

Agencies
Havas Worldwide launches new data network Helia, and new UK management

Gunn Report selects Forsman & Bodenfors of Sweden as most awarded agency

Carat and KBS among several agencies under threat over Target Canada debts

Daniel Morel steps down after 14 years as CEO of Wunderman

Senior changes at M&C Saatchi and Karmarama in UK

New agencies for Jack In The Box, HomeAway and Carglass Europe

Unilever confirms review of its mammoth global media account

Reviews for Hershey's, PZ Cussons and Ameriprise Financial

Media
Yahoo to spin off Alibaba shares into separate investor-owned company

Facebook delivers big jump in revenues and profits despite fewer ads

German media giant Axel Springer raids Havas for new marketing chief

TOP ADVERTISING TERRITORIES
by projected media expenditure 2014

USA ($161.6bn)
China ($76.0bn)
Japan ($43.8bn)
UK ($25.0bn)
Germany ($22.8bn)
Brazil ($17.1bn)
France ($14.7bn)
Canada ($12.8bn)
Australia ($12.7bn)
Russia ($10.0bn)
South Korea ($9.8bn)
Italy ($9.5bn)
Hong Kong ($7.8bn)
India ($7.2bn)
Spain ($5.8bn)
(source: GroupM
This Year Next Year
July 2014)

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Everything you need to evaluate the leading agencies
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- New account assignments & account reviews last week -

Four of our Favourite Ads of the Week

Reebok "Freak Show"
by Venables Bell & Partners

Canal+ "Unicorns"
by BETC Paris

Tip Top "Feed Their Amazingness: George"
by BMF

Abbott Labs : Similac "The Mother 'Hood"
by Publicis Kaplan Thaler

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New Account Assignments last week

Jack In The Box - US - creative - agency
Carglass -
Europe - creative - agency
HomeAway.com -
Global - creative - agency
Jublia -
US - creative - agency
Brandt appliances -
France - creative - agency
Bank Of Melbourne -
Australia - creative - agency
TravelSupermarket.com -
UK - creative - agency
Liligo -
France - creative - agency
PepsiCo -
Indonesia - creative - agency
Heidi Klum Intimates -
Global - creative - agency
GoDaddy.com -
UK - creative - agency
Secret Escapes -
UK - creative - agency
agency assignments: subscribers only

New Account Reviews last week

Unilever - Global - media - agency
Ameriprise -
US - creative - agency
Hershey's -
North America - creative - agency
PZ Cussons -
Global - creative - agency
Lactofree -
UK - creative - agency
Australian Red Cross -
Australia - media - agency

agency assignments: subscribers only

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths, weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

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Agencies Advertisers & Brands
Starcom MediaVest DDB Procter and Gamble Diageo
OMD Ogilvy and Mather Coca Cola Walt Disney
MEC Global Mindshare Unilever Apple
BBDO McCann Erickson Kraft Foods Ford Motors
Carat LVMH Verizon
ZenithOptimedia JWT LOreal PepsiCo
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Mediacom Target
TBWA Tesco

New to the industry? Adbrands.net provides full oversight of the global industry and 
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure. 

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right. 

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.

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