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Adbrands.net: The world's leading advertisers and agencies

Seven Days
to 16th Oct 2014

Advertisers

AbbVie abandons $54bn Shire takeover as tax loopholes slam shut

French group Iliad
walks away from
T-Mobile USA bid

Amazon to open
bricks & mortar store
in Manhattan for
the holidays

US court rules that
Red Bull doesn't
"give you wings"

Heineken snaps up
five year deal to sponsor US soccer

Symantec latest tech company to split with spin-off of Norton

Warren Buffett launches Berkshire Hathaway as brand in its own right

Management
turbulence at eyewear giant Luxottica

New appointments at Mondelez, JC Penney, Eastman Kodak

Agencies
Publicis takes minority stake in Israeli ad tech specialist Matomy

CEO & CCO changes at Maxus, Grey and Wunderman

AB InBev wraps
up media review with big changes in US
and Europe

Nestle picks new agencies for Australia media, US mineral waters

New agencies for General Mills, Intel, Petsmart, Quick, Liberty Global

Media
WPP and Rentrak
join forces to challenge Nielsen on US
audience data

HBO goes head to head with Netflix with new streaming option

TOP ADVERTISING TERRITORIES
by projected media expenditure 2014

USA ($161.6bn)
China ($76.0bn)
Japan ($43.8bn)
UK ($25.0bn)
Germany ($22.8bn)
Brazil ($17.1bn)
France ($14.7bn)
Canada ($12.8bn)
Australia ($12.7bn)
Russia ($10.0bn)
South Korea ($9.8bn)
Italy ($9.5bn)
Hong Kong ($7.8bn)
India ($7.2bn)
Spain ($5.8bn)
(source: GroupM
This Year Next Year
July 2014)

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Everything you need to evaluate the leading agencies
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- New account assignments & account reviews last week -

Four of our favourite Ads of the Week

Chanel "You're The One That I Want"
by Baz Luhrmann

Sonos "Play: Pop Art"
by 72andSunny

eBay "Shop The World"
by Goodby Silverstein

Lenovo "Ashton Kutcher: Toes"
by DLKW Lowe

Sign up here for a free weekly mailing of ads of the week or see our Facebook feed below

New Account Assignments last week

Anheuser-Busch InBev - US - media - agency
Merck OTC at Bayer -
US - media - agency
General Mills -
US - shopper - agency
Intel -
Global - creative - agency
Anheuser-Busch InBev -
Europe - media - agency
Liberty Global -
Europe - media - agency
Nestle regional mineral water -
US - creative - agency
Nestle -
Australia & New Zealand - media - agency
Quick restaurants -
France - creative - agency
Kohler -
US - media - agency
Old Navy -
China - creative - agency
Omega Pharma -
UK - creative - agency
Bakers Complete -
UK - digital - agency
Stihl -
France - creative - agency
Seek.com.au -
Australia - media - agency

agency assignments: subscribers only

New Account Reviews last week

CenturyLink - US - creative - agency
Meetic -
France - media - agency

agency assignments: subscribers only

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths, weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

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New to the industry? Adbrands.net provides full oversight of the global industry and 
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure. 

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right. 

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.

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