Everything you need to evaluate the leading agencies
and advertisers in the world's major advertising markets

- New account assignments & account reviews last week -

Four of our Favourite Ads of the Week

Le Trefle "Wild Trip"
by Leo Burnett Paris

Hornbach "Your Project Only Belongs To You"
by Heimat

YSL Beaute "Vinyl Cream"
by YSL Beaute

Volvo Cars "Song Of The Open Road"
by Grey New York


New Account Assignments last week

Hewlett Packard Enterprise - Global - creative, media - agency
Marks & Spencer - UK - creative - agency
Nationwide Building Society - UK - media - agency
DSW - US - media - agency
Chobani - US - media - agency
Busch beer - US - creative - agency
Life cereal - US - creative - agency
Wagamama - UK - creative - agency
LateRooms.com - UK - creative - agency
agency assignments: subscribers only

New Account Reviews last week

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Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths, weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

More about Company Profiles | More about Account Assignments


Most Requested Profiles

Agencies Advertisers & Brands
Starcom MediaVest DDB Procter and Gamble Diageo
OMD Ogilvy and Mather Coca Cola Walt Disney
MEC Global Mindshare Unilever Apple
BBDO McCann Erickson Kraft Foods Ford Motors
Carat LVMH Verizon
ZenithOptimedia J Walter Thompson LOreal PepsiCo
Initiative
SABMiller
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Mediacom Target
TBWA Tesco

New to the industry? Adbrands.net provides full oversight of the global industry and
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure.

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right.

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.

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SEVEN DAYS
to 24th Aug 2016

ADVERTISERS
Solid performance for Estee Lauder as core brands hold steady

Gillette sues rival Edgewell Personal Care over private label blades

Pfizer trumps Sanofi to win Xtandi cancer drug developer Medivation

Walmart's UK division Asda suffers worst ever slump in quarterly sales

Sponsors desert disgraced US swimming star Ryan Lochte

Macy's names new chief marketing officer

AGENCIES
WPP reports strong topline growth but profits halve on impairments

Yet another key account leaves RKCR/Y&R as Marks & Spencer picks Grey

Hewlett Packard Enterprise consolidates most marketing duties at Publicis

New agencies for Nationwide UK, DSW, Chobani yogurt and Busch beers

MEDIA
Redstones victorious after Viacom CEO Daumann agrees to take $72m payoff

TOP ADVERTISING TERRITORIES
by projected media expenditure 2016

USA ($178.0bn)
China ($85.5bn)
Japan ($38.6bn)
UK ($25.9bn)
Brazil ($18.7bn)
Germany ($18.6bn)
France ($11.5bn)
Australia ($9.9bn)
Canada ($9.6bn)
South Korea ($8.9bn)
India ($8.7bn)
Italy ($8.0bn)
Israel ($5.4bn)
Spain ($5.4bn)
Mexico ($4.8bn)
Russia ($4.6bn)
Austria ($4.2bn)
Netherlands ($4.1bn)
Philippines ($4.0bn)
(source: GroupM
This Year Next Year
Dec 2015)

Chipotle Mexican Grill

Hugo Boss

Uniqlo

ICF Olson

Under Armour

Gilead Sciences

Amgen

 

 

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