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Grey Advertising



Omnicom The world's leading advertisers and agencies

Seven Days
to 18th Dec 2014
8th Jan 2015


BT aims to dominate UK telecoms with takeover of EE mobile service

Puma secures multi-year creative partnership with singer Rihanna
Lay's potato chips lead Euromonitor ranking of Billionaire Food brands

InterContinental Hotels snaps up US boutique operator Kimpton

One-time wonder sold for a fraction of past valuations

Petsmart goes private in deal with European investors

Inditex beats expectations with solid 3Q performance

Walgreens CEO to hand over to Alliance Boots chairman following merger

Fresh leadership sought for Gucci as husband and wife team depart

Management changes at Danone fresh dairy and Johnson & Johnson consumer

China's BlueFocus secures takeover of Canadian agency Cossette

Agency of the Year accolades for BBDO, Droga5, R/GA, Adam&Eve DDB

Mars consolidates all global media planning with MediaCom

Bayer reshuffles newly acquired Merck OTC brands between BBDO and JWT

End of year victory for Havas Media with DE Masterblenders account

New agencies for Castorama, Nordstrom, Golden Corral, Macy's, Johnsonville

Sony Pictures still reeling from fallout from North Korean cyberhack

Hearst buys into DreamWorks Animations' Awesomeness TV

by projected media expenditure 2014

USA ($161.6bn)
China ($76.0bn)
Japan ($43.8bn)
UK ($25.0bn)
Germany ($22.8bn)
Brazil ($17.1bn)
France ($14.7bn)
Canada ($12.8bn)
Australia ($12.7bn)
Russia ($10.0bn)
South Korea ($9.8bn)
Italy ($9.5bn)
Hong Kong ($7.8bn)
India ($7.2bn)
Spain ($5.8bn)
(source: GroupM
This Year Next Year
July 2014)

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Everything you need to evaluate the leading agencies
and advertisers in the world's major advertising markets

- New account assignments & account reviews last week -

Four of our favourite Ads of the Week

Coca-Cola: Dorna "Purity"
by Ogilvy Frankfurt & Rino Stefano Tagliafierro

BMW "Curiosity"
by FCB Inferno London

Diageo: Johnnie Walker "The Next Step"
by BBH New York

Samsung "Holiday Dreams"
by R/GA

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New Account Assignments last week

Mars Inc - Global - planning - agency
Bayer/Merck OTC -
US - creative - agency
De Master Blenders 1753 -
Global - media - agency
Castorama -
France - media - agency
Golden Corral -
US - creative - agency
Nordstrom -
North America - media - agency
Macy's -
US - multicultural - agency
Kia Motors -
Europe - digital - agency
Johnsonville Sausage -
US - creative - agency
Magnum ice cream -
Canada - creative - agency
Le Cniel -
France - creative - agency
Germany - creative - agency
Benjamin Moore -
Canada - media - agency
Home Timber & Hardware -
Australia - creative - agency
iSelect -
Australia - media - agency
ING Direct -
Australia - creative - agency
Visit Seattle -
US - creative - agency
Le Petit Olivier -
France - creative - agency

Pot Noodle - UK - creative - agency
agency assignments: subscribers only

New Account Reviews last week

Ikea - France - creative - agency
Vonage -
US - creative - agency
Highmark Blue Cross Blue Shield -
US - creative - agency

GNC Vitamins - US - media - agency
agency assignments: subscribers only

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The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

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Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right. 

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