Everything you need to evaluate the leading agencies
and advertisers in the world's major advertising markets

- New account assignments & account reviews last week -

Four of our Favourite Ads of the Week

HP "Don't Rage Quit"
by Fred & Fraid New York

Citroen "Can't Wait For The Road"
by Les Gaulois

Canal+ "Kitchen"
by BETC Paris

Allegro "English"
by Bardzo Warsaw

New Account Assignments last week

Samsung TVs & appliances - N America - creative - agency
BSH Hausgeraete - Global - integrated - agency
Firehouse Subs - US - creative - agency
McVities, Godiva - Global - creative - agency
Pepkor - Africa - creative - agency
ZDF - Germany - media - agency
FrieslandCampina - Global - media - agency
Lion beer & cider brands - Australia - creative - agency
Heineken - Global - digital - agency
MayBank - Asia Pacific - media - agency
The Labour Party - UK - creative - agency
Toyota - Australia - digital - agency
Ouigo - France - creative - agency
agency assignments: subscribers only

New Account Reviews last week

Wholefoods Market - US - media - agency
Tempur Sealy - US - media - agency
3M consumer products - Global - creative - agency
Infiniti - Europe - CRM - agency
JD Williams - UK - creative - agency
Bank of Scotland - UK - creative - agency
agency assignments: subscribers only

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths, weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

More about Company Profiles | More about Account Assignments

Most Requested Profiles

Agencies Advertisers & Brands
Starcom DDB Procter and Gamble Diageo
OMD Ogilvy and Mather Coca Cola Walt Disney
MEC Global Mindshare Unilever Apple
BBDO McCann Erickson Kraft Foods Ford Motors
Carat LVMH Verizon
Zenith Media J Walter Thompson LOreal PepsiCo
Young and Rubicam American Express
Mediacom Target
TBWA Tesco

New to the industry? Adbrands.net provides full oversight of the global industry and
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure.

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right.

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.

the leading advertising agencies, 
marketers & brands worldwide

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Accenture acquires London agency Karmarama

to 24th Nov 2016

8th Dec 2016


Prosecutors uncover kickback scheme at drug giant Valeant's mail order partner

Lloyds Banking Group becomes frontrunner to buy Bank of America's MBNA UK

Morrisons resurrects Safeway brand for wholesale fresh food products

Norton parent Symantec adds LifeLock identity protection for $2.3bn

Meats giant Tyson reports record annual profits but downgrades future forecasts

Hormel Foods delivers record year following move into new categories

New age beverages in-demand as Dr Pepper Snapple and PepsiCo snap up indies

Fidelity chairman Ned Johnson steps down in favour of daughter Abigail


Publicis announces merger of SapientNitro and Razorfish digital networks

Omnicom unveils new McDonald's agency We Are Unlimited

WPP joins forces with AT&T and Dish for addressable TV ad platform

New agencies for McVities, Firehouse Subs, Siemens & Bosch appliances


Amazon threatens Netflix with global streaming of selected TV content

NBC Universal raises its holding in digital news service BuzzFeed

by projected media expenditure 2016

USA ($178.0bn)
China ($85.5bn)
Japan ($38.6bn)
UK ($25.9bn)
Brazil ($18.7bn)
Germany ($18.6bn)
France ($11.5bn)
Australia ($9.9bn)
Canada ($9.6bn)
South Korea ($8.9bn)
India ($8.7bn)
Italy ($8.0bn)
Israel ($5.4bn)
Spain ($5.4bn)
Mexico ($4.8bn)
Russia ($4.6bn)
Austria ($4.2bn)
Netherlands ($4.1bn)
Philippines ($4.0bn)
(source: GroupM
This Year Next Year
Dec 2015)

Chipotle Mexican Grill

Hugo Boss


ICF Olson

Under Armour

Gilead Sciences




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