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Adbrands.net: The world's leading advertisers and agencies

Seven Days
to 25th June 2015


Advertisers

Female empowerment the dominant theme among Cannes Lions 2015 winners

Coty cancels CEO change ahead of expected purchase of P&G portfolio

Taylor Swift speaks and Apple listens on music royalties

France's Bouygues Telecoms turns down E10bn merger offer from rival SFR

CVS buys out retailer Target's 1,600 instore pharmacies

Ahold & Delhaize confirm merger to create new Europe & US retail giant

Ferrero of Italy buys UK boxed chocolate maker Thorntons

HBC of Canada moves into Europe with purchase of Germany's Kaufhof

Bacardi drops global CMO role in marketing overhaul

New managers & marketers at Samsung, Yahoo, William Grant & Microsoft

Unilever adds Dermalogica prestige skincare

Accounting adjustments behind Remy Cointreau profit growth

Eli Lilly's Cialis tops ad spenders in 2014 ahead of Lyrica and Eliquis

Fitbit shares surge following IPO

Agencies
J Walter Thompson boosts German profile with stake in Hirschen Group

Miles Young to step down as Ogilvy CEO next year

Hyundai's Innocean agency appoints ex-VW creative chief

Matthew Bull's Bull-White House agency to close

Changes at Havas Media France, BBH NY and BBDO Paris

Surprise as Heineken drops W&K ahead of Cannes marketing award

ZenithOptimedia scores major morale boost with Coty win

Agency changes for Royal Carib Cruises, Body Shop, Carlsberg, Monster.com

Media
New generation of Murdochs take over at 21st Century Fox

Dick Costolo steps down as Twitter CEO

Comcast patriarch Ralph Roberts passes at 95

TOP ADVERTISING TERRITORIES
by projected media expenditure 2015

USA ($177.0bn)
China ($82.9bn)
Japan ($39.5bn)
UK ($24.6bn)
Germany ($21.4bn)
Brazil ($15.8bn)
France ($13.4bn)
Australia ($12.0bn)
Canada ($11.7bn)
South Korea ($9.1bn)
Italy ($8.8bn)
Hong Kong ($8.0bn)
India ($7.9bn)
Russia ($6.9bn)
Spain ($5.8bn)
Mexico ($5.7bn)
Israel ($5.5bn)
Netherlands ($4.6bn)
Austria ($4.4bn)
Switzerland ($3.9bn)
(source: GroupM
This Year Next Year
Dec 2014)

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Everything you need to evaluate the leading agencies
and advertisers in the world's major advertising markets

- New account assignments & account reviews last week -

Four of our Favourite Cannes Grand Prix Winners of the Week

Grand Prix Film Craft: John Lewis "Monty"
by Adam&Eve DDB

Grand Prix Film: Geico "Unskippable"
by The Martin Agency 

Grand Prix Titanium: Jordan "Re2pect"
by Wieden & Kennedy

Grand Prix for Good "Ice Bucket Challenge"
by The ALS Association

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New Account Assignments last week

Coty - Global - media - agency
Royal Caribbean Cruises -
US - media - agency
Heineken -
Global - creative - agency
Body Shop -
Global - creative - agency
Krispy Kreme -
Global - creative - agency
TXU Energy -
US - media - agency
Carlsberg -
France - creative - agency
SunTrust Bank -
US - creative - agency
Apollo Tyres -
Global - creative - agency
Wotif -
Australia - media - agency
Twitter -
UK - creative - agency
Presto -
Australia - creative - agency
Royal Mail -
UK - creative - agency
RATP -
France - creative - agency
TheTrainline -
UK - creative - agency
Scott's Lawncare -
Canada - creative - agency
agency assignments: subscribers only

New Account Reviews last week

Lidl - UK - media - agency
Ragu sauces -
N America - creative - agency
Dulcolax -
Global - creative - agency
BMO Harris Bank -
US - creative - agency
Schweppes Australia -
Australia - creative - agency
TK Maxx -
UK - creative - agency
Monster.com -
US - creative - agency
Orlando Tourism -
UK - media - agency
agency assignments: subscribers only

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths, weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

More about Company Profiles | More about Account Assignments


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Agencies Advertisers & Brands
Starcom MediaVest DDB Procter and Gamble Diageo
OMD Ogilvy and Mather Coca Cola Walt Disney
MEC Global Mindshare Unilever Apple
BBDO McCann Erickson Kraft Foods Ford Motors
Carat LVMH Verizon
ZenithOptimedia J Walter Thompson LOreal PepsiCo
Initiative
SABMiller
Young and Rubicam American Express
Mediacom Target
TBWA Tesco

New to the industry? Adbrands.net provides full oversight of the global industry and 
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure. 

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right. 

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.

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