Everything you need to evaluate the leading agencies
and advertisers in the world's major advertising markets

- New account assignments & account reviews last week -

Four of our Favourite Ads of the Week

Hershey's "My Dad"
by Arnold Worldwide

Nordstrom "See Anew"
by Partners & Spade

Jeep "Portraits"
by Iris New York

Mercedes-Benz "The Investigation"
by CLM BBDO


New Account Assignments last week

Sony - Global - media - agency
Tropicana - US - creative - agency
Green Giant - US - creative - agency
Woolworths - Australia - creative - agency
JM Smucker pet foods - N America - media - agency
Bose - Global - PR - agency
Cornetto - Global - digital - agency
Hugo Boss - Global - digital - agency
KeyBank - US - creative - agency
E.on - Europe - media - agency
Advance America - US - creative - agency
Back To Nature Foods - US - creative - agency
Batiste - UK - creative - agency
agency assignments: subscribers only

New Account Reviews last week

Nationwide - US - creative - agency
USAA - US - creative - agency
Freeview - UK - creative - agency
Energy Australia - Australia - creative - agency
agency assignments: subscribers only

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths, weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

More about Company Profiles | More about Account Assignments


Most Requested Profiles

Agencies Advertisers & Brands
Starcom MediaVest DDB Procter and Gamble Diageo
OMD Ogilvy and Mather Coca Cola Walt Disney
MEC Global Mindshare Unilever Apple
BBDO McCann Erickson Kraft Foods Ford Motors
Carat LVMH Verizon
ZenithOptimedia J Walter Thompson LOreal PepsiCo
Initiative
SABMiller
Young and Rubicam American Express
Mediacom Target
TBWA Tesco

New to the industry? Adbrands.net provides full oversight of the global industry and
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure.

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right.

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.

Adbrands.net:
the leading advertising agencies, 
marketers & brands worldwide


Adbrands.net Adbrands.net. All rights reserved © Mind Advertising Ltd 1998-2016

SEVEN DAYS
to 4th Feb 2016

ADVERTISERS
Google parent Alphabet tops Apple to become world's most valuable company

Amazon beats $100bn in sales, said to be planning 400 physical retail outlets

Strong growth, European profits help Ford to achieve record operating profit

GM puts charges and impairments behind it for another strong result

Cold winds of currencies and Venezuela dent Colgate-Palmolive

LVMH reports record results across all divisions but still cautious on 2016

H&M helped by dynamic performance in US and China but sharp slowdown in 4Q

Mattel bows to modern tastes with three new body types for Barbie

Toyota takes full control of Daihatsu but shutters Scion

Management exodus at EE following BT takeover

Sainsbury's seals £1.3bn deal for Home Retail Group's Argos

Xerox to split in two to appease activist investor Carl Icahn

AGENCIES
IPG fires Campbell Ewald CEO for failing to act on staffer's racist email

IBM boosts digital marketing arm with acquisitions in US and Germany

Former Crispin Porter CEO Andrew Keller joins Facebook inhouse agency

Mediacom is the big winner and Carat the loser in Sony media review

New agencies at Tropicana, Green Giant, Woolworths Australia, Big Heart pets

MEDIA
Universal Pictures one of several strong performers for Comcast

Endgame approaches as Yahoo reports $4bn loss, confirms search for buyer

Sumner Redstone resigns as CBS chairman amid mental competence court battle

CBS surrenders part of its NFL Thursday franchise to NBC

James Murdoch returns as chairman of satellite broadcaster Sky

TOP ADVERTISING TERRITORIES
by projected media expenditure 2016

USA ($178.0bn)
China ($85.5bn)
Japan ($38.6bn)
UK ($25.9bn)
Brazil ($18.7bn)
Germany ($18.6bn)
France ($11.5bn)
Australia ($9.9bn)
Canada ($9.6bn)
South Korea ($8.9bn)
India ($8.7bn)
Italy ($8.0bn)
Israel ($5.4bn)
Spain ($5.4bn)
Mexico ($4.8bn)
Russia ($4.6bn)
Austria ($4.2bn)
Netherlands ($4.1bn)
Philippines ($4.0bn)
(source: GroupM
This Year Next Year
Dec 2015)

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