Everything you need to evaluate the leading agencies
and advertisers in the world's major advertising markets

- New account assignments & account reviews last week -

Four of our Favourite Ads of the Week

Tjaereborg "Down The Rabbit Hole"
by Cassius Helsinki

Nielsen "What's Next?"
by Weber Shandwick & MRM McCann

Wix.com "Restaurant"
by Wix.com & Tzeffrey Tzanetos

Adidas "Original Is Never Finished"
by Johannes Leonardo


New Account Assignments last week

KFC - US - media - agency
Procter & Gamble - Japan - media - agency
Monoprix - France - media - agency
Special K - US - creative - agency
Reliant Energy - US - creative - agency
Bel Groupe - Australia - creative - agency
Car2Go - Europe - creative - agency
Les Echos - France - creative - agency
Beck's - Germany - creative - agency
Allianz - Australia - creative - agency
RNLI - UK - creative - agency
agency assignments: subscribers only

New Account Reviews last week

Sprint - US - media - agency
Amgen - US - media - agency
Audi - China - media - agency
KFC - UK - creative, PR - agency
EDF - Europe - media - agency
agency assignments: subscribers only

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths, weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

More about Company Profiles | More about Account Assignments


Most Requested Profiles

Agencies Advertisers & Brands
Starcom DDB Procter and Gamble Diageo
OMD Ogilvy and Mather Coca Cola Walt Disney
MEC Global Mindshare Unilever Apple
BBDO McCann Erickson Kraft Foods Ford Motors
Carat LVMH Verizon
Zenith Media J Walter Thompson LOreal PepsiCo
Initiative
SABMiller
Young and Rubicam American Express
Mediacom Target
TBWA Tesco

New to the industry? Adbrands.net provides full oversight of the global industry and
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure.

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right.

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.

Adbrands.net:
the leading advertising agencies, 
marketers & brands worldwide


Adbrands.net Adbrands.net. All rights reserved © Mind Advertising Ltd 1998-2017

SEVEN DAYS
to 18th Jan 2017

ADVERTISERS

Trump election victory prompts big 4Q rally for most US banks

US pollution regulators turn their attention on Fiat Chrysler

Pharmaceutical shares slump after Trump warns on pricing and imports

Automakers scramble to respond to President-elect's tariff threats

South Korean prosecutors call for arrest of Samsung heir for bribery

New global eyewear giant created by merger of Luxottica and Essilor

Reynolds American tobacco accepts improved takeover bid from BAT

Leclerc tops Carrefour in French groceries; Aldi levels with Co-op in UK

New marketing chief at Sainsbury's, new CEO at Mattel

AGENCIES

Omnicom rumoured in talks to align TBWA London with indie Lucky Generals

New agencies for KFC, Special K in US, Monoprix in France, P&G Japan

New reviews for Sprint US media, KFC UK creative

MEDIA

Sony Pictures CEO to stand down to focus on chairman role at Snapchat

Apple in talks with TV and movie producers over streaming content

Bertelsmann poised to take full control of Random House Penguin

TOP ADVERTISING TERRITORIES
by projected media expenditure 2016

USA ($178.0bn)
China ($85.5bn)
Japan ($38.6bn)
UK ($25.9bn)
Brazil ($18.7bn)
Germany ($18.6bn)
France ($11.5bn)
Australia ($9.9bn)
Canada ($9.6bn)
South Korea ($8.9bn)
India ($8.7bn)
Italy ($8.0bn)
Israel ($5.4bn)
Spain ($5.4bn)
Mexico ($4.8bn)
Russia ($4.6bn)
Austria ($4.2bn)
Netherlands ($4.1bn)
Philippines ($4.0bn)
(source: GroupM
This Year Next Year
Dec 2015)

Chipotle Mexican Grill

Hugo Boss

Uniqlo

ICF Olson

Under Armour

Gilead Sciences

Amgen

 

 

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