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Everything you need to know to evaluate the leading agencies
and advertisers in the world's major advertising markets
Adbrands
Weekly Update
19th Nov 2009
Advertisers
British Airways and Spain's Iberia agree outline for merger
Hershey and Ferrero
in talks to mount a rival bid for Cadbury
Coca-Cola kicks off global rebrand of all its juice products under a shared design concept
Former Heineken
and Morrisons chief
to take over at
Marks & Spencer
American Express
buys Paypal rival Revolution from AOL founder Steve Case
Daimler takes control of Formula 1 champions BrawnGP to create Mercedes Grand Prix racing team
Agencies
London indie
Adam & Eve settles out of court with WPP
Three agencies left
in the race for the Cadillac account
a new chairman
Liberty Media appoints new CEO for DirecTV; buys Germany's #2 cable group
Latest Call Of Duty computer game sets a new entertainment industry record for launch sales
TOP ADVERTISING TERRITORIES
by projected ad expenditure
in 2009
USA ($150.8bn)
Japan ($43.8bn)
China ($36.3bn)
Germany ($20.6bn)
UK ($15.3bn)
France ($12.4bn)
Italy ($11.7bn)
Brazil ($10.3bn)
Canada ($9.6bn)
Spain ($7.7bn)
Australia ($7.4bn)
Russia ($6.3bn)
S Korea ($5.3bn)
Netherlands ($4.6bn)
India ($4.5bn)
(source:
GroupM Jun 09)
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| Ads of the Week | |
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Toshiba "Space Chair" |
Toyota "Better Together" |
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BabyLove "Number 3" |
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Adbrands Company Profiles assess more than 1,000 leading advertisers, brands
and agencies, and examine each company's business record, geographic strength
and comparative performance within its chosen sector, including strengths and weaknesses, history, up-to-date news and
top-line financial information. What else does the company
do? How did it originate? What other brands does it own? How is it performing in
the market? With what other businesses is it affiliated?
The Account Assignments database tracks account management for the world's
leading brands and companies. In other words, which advertising agency handles
which accounts in which countries. Fully searchable by brand, brandowner company
or advertising agency, the database now contains more than 15,000 worldwide
account assignments for over 4,000 leading brands.
More about Company Profiles | More about Account Assignments
New to the industry? See here for a brief summary of how the agency business is structured.
| Recently Revised Brand Profiles and Snapshots | ||
| Bertolli * | Abbey * | Sony Music Entertainment |
| The Jupiter Drawing Room | Grupo Santander * | Yum! Brands * |
| Mary Kay Cosmetics * | El Corte Ingles * | Jack Daniel's * |
| Bernard Hodes Group | Tchibo * | Gap Inc * |
| Harley-Davidson * | Daimler * | Coty * |
| Guess? Inc | Mercedes-Benz * | Comcast * |
| Dunkin' Brands * | Vodafone * | Sony Corporation * |
| Brown-Forman * | Lexus * | Smirnoff * |
| HBOS * | Toyota * | G2 Worldwide |
| Lloyds Banking Group * | Carrefour * | Proximity Worldwide |
| Arcadia Group | Sprite * | Atmosphere Proximity |
| Nestle Japan * | Rapp * | Entertainment Films |
| * indicates that the page includes embedded video content | ||
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| Agencies | Advertisers & Brands | ||
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the leading advertising agencies,
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