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Seven Days
to 14th Aug 2014

Advertisers

Amazon opens new battle with Disney over terms as Hachette dispute heats up

Mars expands acquisition of P&G's Iams petfood to Asia Pacific markets

Anheuser Busch InBev to launch new Mexican beer to rival Corona in US

Second bidder emerges for New World specialist Treasury Wines Estates

Kmart raids Tesco for new leader Alasdair James

Merger of banana giants Chiquita and Fyffes derailed by rival offer

Deli meats group Hillshire Brands reports solid final year ahead of takeover

Agencies
Another strong quarter for digital group Sapient as revenues jump 16%

Lori Senecal moves up to head MDC Partners' central coordination unit

New chief for UM USA as Sarah Personette jumps ship to Facebook

Lord Chadlington to step down as CEO of Grayling PR parent Huntsworth

Grey loses Allianz to Ogilvy and remaining HSBC business to JWT

Honda picks new agency for consolidated US digital duties

Nestle calls a review of 60m UK media

Reviews for Miller Lite US, Four Seasons global, Kwik-Fit UK

Media
Conde Nast US and Hearst UK make changes to their magazine portfolios

Australia's Telstra to take control of streaming video platform Ooyala

TOP ADVERTISING TERRITORIES
by projected media expenditure 2014

USA ($161.6bn)
China ($76.0bn)
Japan ($43.8bn)
UK ($25.0bn)
Germany ($22.8bn)
Brazil ($17.1bn)
France ($14.7bn)
Canada ($12.8bn)
Australia ($12.7bn)
Russia ($10.0bn)
South Korea ($9.8bn)
Italy ($9.5bn)
Hong Kong ($7.8bn)
India ($7.2bn)
Spain ($5.8bn)
(source: GroupM
This Year Next Year
July 2014)

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Four of our favourite Ads of the Week

MoneySupermarket "Elephunk'"
by Mother London

Danone : Volvic "Giant"
by Y&R Paris / Frankfurt

Honda : Acura "My Way"
by Mullen

Mondelez : Kenco "Tattoos"
by JWT London

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New Account Assignments last week

Allianz - Global - creative - agency
Honda, Acura -
US - digital - agency
HSBC -
Latin America etc - creative - agency
BMW Motorcycles -
Global - creative - agency

Lurpak - Global - digital - agency
Appleton Estate - Global - creative - agency
McCain Foods - Canada - media - agency
Penguin Random House - UK - media - agency
Grolsch - UK - creative - agency
Tango - UK - creative - agency
agency assignments: subscribers only

New Account Reviews last week

Miller Lite - US - creative - agency
Qatar Airways - Global - creative - agency
Nestle - UK - media - agency
Sands Casinos - China - creative - agency
BMW Motorcycles - Global - digital - agency
Four Seasons - Global - creative - agency
McLaren Automotive - Global - CRM - agency
Kwik-Fit - UK - creative - agency
Omega Pharma - UK - creative - agency
Anchor Butter - UK - creative - agency
Rubicon - UK - creative - agency
agency assignments: subscribers only

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The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

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New to the industry? Adbrands.net provides full oversight of the global industry and 
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure. 

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right. 

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