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Adbrands.net: The world's leading advertisers and agencies

Seven Days
to 30th July 2015


Advertisers

P&G confirms David Taylor as CEO; AG Lafley moves up to executive chairman

United Spirits of India boosts otherwise lacklustre year for Diageo

Non-carbonates and Monster Energy gains lift Coca-Cola in 2Q

Unilever claims good performance in challenging conditions

McDonald's still struggling but Burger King reports best growth since 2006

Amazon shares rocket following unexpected 2Q profit

Smartphone sales hit new high for 2Q but Samsung continues to slide

European recovery and strong US drive strong results for most carmakers

Fiat Chrysler issues two new recalls & faces steep fine for past performance

World Cup sponsor Visa renews demands for immediate change at FIFA

Teva to join top 10 pharma club following deal for Allergan generics

Consolidation in US health insurance as Anthem and Cigna propose $48bn merger

New leaders at Honda's Acura and Bacardi Rum; former Subway marketer returns

Agencies
WPP offers support to a private equity bid for VCCP parent Chime

Currencies and Sapient underpin Publicis 2Q but organic performance struggles

Revenues top E300m at independent German group Serviceplan

Clemenger BBDO chief warns of recruitment challenges facing ad industry

Starcom MediaVest wins NBA but loses global Daily Mail

New agencies for Hilton Hotels, Etihad Airways, Nurofen and Samsung B2B

Media
Pearson mulls exit from The Economist following Financial Times sale

Satellite broadcaster Sky delivers record results as customers top 21m

Twitter reports growing ad revenues but no change in users

Facebook soars as quarterly revenues top $4bn

Discovery Communications takes full control of Eurosport cable channel

TOP ADVERTISING TERRITORIES
by projected media expenditure 2015

USA ($177.0bn)
China ($82.9bn)
Japan ($39.5bn)
UK ($24.6bn)
Germany ($21.4bn)
Brazil ($15.8bn)
France ($13.4bn)
Australia ($12.0bn)
Canada ($11.7bn)
South Korea ($9.1bn)
Italy ($8.8bn)
Hong Kong ($8.0bn)
India ($7.9bn)
Russia ($6.9bn)
Spain ($5.8bn)
Mexico ($5.7bn)
Israel ($5.5bn)
Netherlands ($4.6bn)
Austria ($4.4bn)
Switzerland ($3.9bn)
(source: GroupM
This Year Next Year
Dec 2014)

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Everything you need to evaluate the leading agencies
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- New account assignments & account reviews last week -

Four of our Favourite Ads of the Week

Mars : M&Ms "Eating In Bed"
by BBDO New York

War Child UK "Duty Of Care"
by Toad

Unilever : Marmite "Summer of Love / Hate"
by Adam&Eve DDB

Cell C "Dog"
by FCB South Africa

Sign up here for a free weekly mailing of ads of the week or see our Facebook feed below

New Account Assignments last week

NBA - US - media - agency
DraftKings.com -
US - creative - agency
Daily Mail -
UK, US - media - agency
Hilton Hotels -
US - creative - agency
Etihad Airways -
Global - digital - agency
Mumsnet -
UK - digital - agency
McDonald's -
South Africa - creative - agency
BMW -
South Africa - creative - agency
Nurofen -
Global - creative - agency
Samsung -
US - B2B - agency
BMO Financial -
North America - creative - agency
Betfair -
Europe - media - agency
Porsche -
Australia - creative - agency
NTUC -
Singapore - creative - agency
BBC -
UK - media - agency
Tate Galleries -
UK - creative - agency
Breast Cancer Care -
UK - creative - agency
Fidelity Investments -
UK - creative - agency
Porsche -
Australia - creative - agency
Barbeques Galore -
Australia - media - agency
agency assignments: subscribers only

New Account Reviews last week

Skype - Global - creative - agency
Wimbledon All-England Lawn Tennis -
Global - creative - agency
Jacob's crackers & snacks -
UK - creative - agency
Haven Holidays -
UK - media - agency
agency assignments: subscribers only

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths, weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

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Starcom MediaVest DDB Procter and Gamble Diageo
OMD Ogilvy and Mather Coca Cola Walt Disney
MEC Global Mindshare Unilever Apple
BBDO McCann Erickson Kraft Foods Ford Motors
Carat LVMH Verizon
ZenithOptimedia J Walter Thompson LOreal PepsiCo
Initiative
SABMiller
Young and Rubicam American Express
Mediacom Target
TBWA Tesco

New to the industry? Adbrands.net provides full oversight of the global industry and 
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure. 

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right. 

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.

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