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Grey Advertising



Omnicom The world's leading advertisers and agencies

Seven Days
to 14th Aug 2014


Amazon opens new battle with Disney over terms as Hachette dispute heats up

Mars expands acquisition of P&G's Iams petfood to Asia Pacific markets

Anheuser Busch InBev to launch new Mexican beer to rival Corona in US

Second bidder emerges for New World specialist Treasury Wines Estates

Kmart raids Tesco for new leader Alasdair James

Merger of banana giants Chiquita and Fyffes derailed by rival offer

Deli meats group Hillshire Brands reports solid final year ahead of takeover

Another strong quarter for digital group Sapient as revenues jump 16%

Lori Senecal moves up to head MDC Partners' central coordination unit

New chief for UM USA as Sarah Personette jumps ship to Facebook

Lord Chadlington to step down as CEO of Grayling PR parent Huntsworth

Grey loses Allianz to Ogilvy and remaining HSBC business to JWT

Honda picks new agency for consolidated US digital duties

Nestle calls a review of 60m UK media

Reviews for Miller Lite US, Four Seasons global, Kwik-Fit UK

Conde Nast US and Hearst UK make changes to their magazine portfolios

Australia's Telstra to take control of streaming video platform Ooyala

by projected media expenditure 2014

USA ($161.6bn)
China ($76.0bn)
Japan ($43.8bn)
UK ($25.0bn)
Germany ($22.8bn)
Brazil ($17.1bn)
France ($14.7bn)
Canada ($12.8bn)
Australia ($12.7bn)
Russia ($10.0bn)
South Korea ($9.8bn)
Italy ($9.5bn)
Hong Kong ($7.8bn)
India ($7.2bn)
Spain ($5.8bn)
(source: GroupM
This Year Next Year
July 2014)

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Everything you need to evaluate the leading agencies
and advertisers in the world's major advertising markets
Four of our favourite Ads of the Week

MoneySupermarket "Elephunk'"
by Mother London

Danone : Volvic "Giant"
by Y&R Paris / Frankfurt

Honda : Acura "My Way"
by Mullen

Mondelez : Kenco "Tattoos"
by JWT London

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New Account Assignments last week

Allianz - Global - creative - agency
Honda, Acura -
US - digital - agency
Latin America etc - creative - agency
BMW Motorcycles -
Global - creative - agency

Lurpak - Global - digital - agency
Appleton Estate - Global - creative - agency
McCain Foods - Canada - media - agency
Penguin Random House - UK - media - agency
Grolsch - UK - creative - agency
Tango - UK - creative - agency
agency assignments: subscribers only

New Account Reviews last week

Miller Lite - US - creative - agency
Qatar Airways - Global - creative - agency
Nestle - UK - media - agency
Sands Casinos - China - creative - agency
BMW Motorcycles - Global - digital - agency
Four Seasons - Global - creative - agency
McLaren Automotive - Global - CRM - agency
Kwik-Fit - UK - creative - agency
Omega Pharma - UK - creative - agency
Anchor Butter - UK - creative - agency
Rubicon - UK - creative - agency
agency assignments: subscribers only

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths, weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

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Starcom MediaVest DDB Procter and Gamble Diageo
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Carat Draft FCB LVMH Verizon
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Young and Rubicam American Express
Mediacom Target
TBWA Tesco

New to the industry? provides full oversight of the global industry and 
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure. 

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right. 

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here. 
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