Everything you need to evaluate the leading agencies
and advertisers in the world's major advertising markets

- New account assignments & account reviews last week -

Four of our Favourite Ads of the Week

Smirnoff "Who Do You Think I Am?"
by 72andSunny New York

Honda "Dream Makers"
by Wieden & Kennedy London

Metropolitan "We See You"
by Ogilvy South Africa

Hyundai Genesis "Driver vs Dog"
by Jung von Matt


New Account Assignments last week

NBC Universal - US - media - agency
Target - US - media - agency
Miller Lite - US - creative - agency
Manulife, John Hancock - Global - creative, media - agency
Britvic drinks - UK - creative - agency
ConEdison - US - creative - agency
BMW - Canada - creative - agency
Gett - UK - creative - agency
agency assignments: subscribers only

New Account Reviews last week

Southwest Airlines - US - media - agency
agency assignments: subscribers only

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths, weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

More about Company Profiles | More about Account Assignments


Most Requested Profiles

Agencies Advertisers & Brands
Starcom DDB Procter and Gamble Diageo
OMD Ogilvy and Mather Coca Cola Walt Disney
MEC Global Mindshare Unilever Apple
BBDO McCann Erickson Kraft Foods Ford Motors
Carat LVMH Verizon
Zenith Media J Walter Thompson LOreal PepsiCo
Initiative
SABMiller
Young and Rubicam American Express
Mediacom Target
TBWA Tesco

New to the industry? Adbrands.net provides full oversight of the global industry and
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure.

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right.

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.

Adbrands.net:
the leading advertising agencies, 
marketers & brands worldwide


Adbrands.net Adbrands.net. All rights reserved © Mind Advertising Ltd 1998-2017

SEVEN DAYS
to 20th July 2017

ADVERTISERS

All US banks except Goldman Sachs report strong continuing growth for 2Q

JP Morgan Chase CEO Jamie Dimon vents his frustration at US bureaucracy

Profits jump at Unilever as cost controls deliver solid results

Reckitt Benckiser hits $4.2bn jackpot with sale of French's sauces division

Church & Dwight strengthens oral care portfolio with deal for Water Pik

Uber throws in the towel in Russia, folds local business into rival Yandex

Tiffany & Co names Diesel leader as its new CEO

AT&T outlines new proposed structure if and when Time Warner deal goes through

AGENCIES

Publicis reports "encouraging" growth for 2Q but organic lift is still weak

Omnicom finds going tough in North America but reports strong growth elsewhere

MullenLowe in talks to acquire UK independent 101

A gain for the consultancies: Deloitte's Heat wins Manulife and John Hancock

WPP boosts digital unit Essence with transfer of Target and NBC Universal media

New agencies for Miller Lite creative, Britvic soft drinks, FCB Canada

Southwest Airlines calls media review out of long-serving indie Camelot

MEDIA

Netflix tops all estimates for subscriber and revenue growth in 2Q

Discovery Communications in talks to merge with Food Network parent Scripps

UK broadcaster ITV names Easyjet chief as its new CEO

TOP ADVERTISING TERRITORIES
by projected media expenditure 2017

USA ($183.5bn)
China ($86.3bn)
Japan ($46.8bn)
UK ($23.1bn)
Brazil ($21.3bn)
Germany ($19.0bn)
France ($12.2bn)
Australia ($12.1bn)
Canada ($10.1bn)
India ($9.6bn)
South Korea ($9.4bn)
Italy ($8.5bn)
Argentina ($6.6bn)
Spain ($6.2bn)
Russia ($5.9bn)
Israel ($5.4bn)
Philippines ($4.8bn)
Mexico ($4.6bn)
Austria ($4.5bn)
Netherlands ($4.3bn)
(source: GroupM
This Year Next Year
Dec 2016)

Chipotle Mexican Grill

Hugo Boss

 

 

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