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Adbrands.net: The world's leading advertisers and agencies

Seven Days
to 17th Apr 2014

Advertisers

Tesco under pressure to deliver improvement after another disappointing year

US Airways' porn
post takes the prize
for worst ever social media blunder

Peugeot Citroen to cut almost half its models in pursuit of profitability

GM widens recall to 7m vehicles, seeks new PR and HR directors

Vodafone and Diageo double down in India with billion pound investments

Mixed bag of 1Q results: LVMH outshines Nestle, L'Oreal and Coca-Cola

Solid quarter for
Wells Fargo and Citi but JP Morgan and BofA disappoint

Amazon preparing
to launch its own smartphone

Googe and Facebook explore new frontiers
in drones and
financial services

Agencies
JWT celebrates
150th anniversary with return of J Walter Thompson brand

Omnicom merges
its production services brands to form new
eg+ network

New creative chiefs at German indie Heimat and Saatchi New York

TBWA Chiat Day West Coast leader steps down after 24 years with the agency

Publicis Worldwide strengthens South African offering with
new acquisition

MEC triumphs over OMD with capture of global Vodafone

Carat beats UM for Australian Federal Government media

BBDO strengthens
hold on Bud Light
in US, Apple adds
AKQA and Huge

New pan-Euro assignments for Wrangler jeans and Panasonic

Richard Branson's Virgin Galactic picks Edelman for global PR

Media
Google's 1Q results disappoint as higher costs outweigh
revenue growth

Signs of recovery
as Yahoo display
ad sales rise for first time since 2012

TOP ADVERTISING TERRITORIES
by projected ad expenditure
for 201
3
USA ($156.5bn)
China ($69.0bn)
Japan ($55.5bn)
Germany ($21.7bn)
UK ($21.8bn)
Brazil ($17.3bn)
Canada ($13.7bn)
France ($13.2bn)
Australia ($12.9bn)
Russia ($10.4bn)
Italy ($9.7bn)
South Korea ($8.9bn)
Hong Kong ($7.1bn)
India ($7.1bn)
Spain ($5.8bn)
(source: GroupM
This Year Next Year
Dec 2012)

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Everything you need to evaluate the leading agencies
and advertisers in the world's major advertising markets
Four of our favourite Ads of the Week 

Kraft: Maxwell House "Good"
by Wieden & Kennedy

Ikea "House Rules"
by Leo Burnett Toronto

Mars: Pedigree "Sooooo Meaty"
by BBDO New York

Thai Life "Unsung Hero"
by Ogilvy & Mather Bangkok

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Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths, weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

More about Company Profiles | More about Account Assignments


Most Requested Profiles

Agencies Advertisers & Brands
Starcom MediaVest DDB Procter and Gamble Diageo
OMD Ogilvy and Mather Coca Cola Walt Disney
MEC Global Mindshare Unilever Apple
BBDO McCann Erickson Kraft Foods Ford Motors
Carat Draft FCB LVMH Verizon
ZenithOptimedia JWT LOreal PepsiCo
Initiative
SABMiller
Young and Rubicam American Express
Mediacom Target
TBWA Tesco

New to the industry? Adbrands.net provides full oversight of the global industry and 
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure. 

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right. 

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.

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