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Adbrands.net: The world's leading advertisers and agencies

Seven Days
to 24th Apr 2014

Advertisers

GlaxoSmithKline
and Novartis merge consumer healthcare, swap prescription portfolios

More pharma M&A
as Pfizer considers AstraZeneca, Valeant targets Allergan

UK's Cooperative Group reports "disastrous" 2.5bn loss

Global rollout maintains Playstation 4's lead over slow and steady Xbox One

Suntory to merge Japanese whisky business into newly acquired Beam

LG's Asia Pacific beauty business considers bid for US rival Elizabeth Arden

Apple beats forecasts with unexpected surge in iPhone sales

Currency fluctuations weigh heavily on
P&G's 1Q results

PepsiCo solid but severe winter weather impacts on McDonald's

The China factor boosts Yum Brands but drags down Diageo and
Remy Cointreau

Marketer moves at Adidas North America, Warner Bros and
CVS pharmacies

Agencies
Omnicom outperforms Publicis again on organic growth

Publicis Omnicom merger clouded by tax clearance problems
in Europe

International gains drive strong growth for Interpublic but can't prevent 1Q loss

Gail Gallie steps
down as CEO of
Fallon London

Samsung calls
global review of
creative and media

Arnold Worldwide
on alert for Fidelity, Reckitt Bencksier reviews Mucinex

McCann loses US WeightWatchers to Wieden but gains Qatar Financial in Europe

New agencies confirmed for TripAdvisor, Minute Maid Europe, Haig
Club whisky

Media
Facebook's reports big gains on back of soaring ad revenues and user activity

Comcast surprises investors with cable growth and outperformance
at NBC Universal

TOP ADVERTISING TERRITORIES
by projected ad expenditure
for 201
3
USA ($156.5bn)
China ($69.0bn)
Japan ($55.5bn)
Germany ($21.7bn)
UK ($21.8bn)
Brazil ($17.3bn)
Canada ($13.7bn)
France ($13.2bn)
Australia ($12.9bn)
Russia ($10.4bn)
Italy ($9.7bn)
South Korea ($8.9bn)
Hong Kong ($7.1bn)
India ($7.1bn)
Spain ($5.8bn)
(source: GroupM
This Year Next Year
Dec 2012)

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Four of our favourite Ads of the Week 

Ikea "Metod Kitchen"
by Mother London

VH1 "I Will Survive"
by Del Campo Saatchi & Saatchi Buenos Aires

State Insurance "Love Your Car"
by Colenso BBDO New Zealand

HBO To Go "Embarrassing Parents"
by SS+K

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Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths, weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

More about Company Profiles | More about Account Assignments


Most Requested Profiles

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Starcom MediaVest DDB Procter and Gamble Diageo
OMD Ogilvy and Mather Coca Cola Walt Disney
MEC Global Mindshare Unilever Apple
BBDO McCann Erickson Kraft Foods Ford Motors
Carat Draft FCB LVMH Verizon
ZenithOptimedia JWT LOreal PepsiCo
Initiative
SABMiller
Young and Rubicam American Express
Mediacom Target
TBWA Tesco

New to the industry? Adbrands.net provides full oversight of the global industry and 
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure. 

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right. 

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.

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