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Seven Days
to 22nd July 2015


Advertisers

Apple delivers best
ever 3Q results but investors still want more

Huawei reports
sharp increase in handset sales despite slowing China

A 4Q loss but hardware growth powers record annual revenues for Microsoft

Mixed results from Goldman Sachs, IBM, GE, Hasbro, Carrefour & more

Strong first year for merged Dixons Carphone

Jeep, Smart and
Mini shine in best half year for Europe auto since 2009

Head of Marks & Spencer fashion
jumps ship

CEO and six top execs quit Toshiba over accounting scandal

Amazon set to overtake Macy's as biggest US fashion retailer

US regulators set
to approve AT&T purchase of DirecTV

Change of top marketers at Subway and Hershey

Agencies
MDC founder and CEO Miles Nadal resigns following
SEC investigation

Steady as she goes for Omnicom 2Q despite currency head winds

Interpublic tops its
US rival with strong organic growth

Jung von Matt rejoins BMW roster after seven-year rift

Good week for
Publicis Groupe with notable wins for Starcom and BBH

New US agencies for Scott MiracleGro and Chase Financial

Media
Google shares jump 25% following strong second quarter

Pearson sells Financial Times to Japan's Nikkei

Yahoo outlines plan for Alibaba spinoff as revenues rise 15%

TOP ADVERTISING TERRITORIES
by projected media expenditure 2015

USA ($177.0bn)
China ($82.9bn)
Japan ($39.5bn)
UK ($24.6bn)
Germany ($21.4bn)
Brazil ($15.8bn)
France ($13.4bn)
Australia ($12.0bn)
Canada ($11.7bn)
South Korea ($9.1bn)
Italy ($8.8bn)
Hong Kong ($8.0bn)
India ($7.9bn)
Russia ($6.9bn)
Spain ($5.8bn)
Mexico ($5.7bn)
Israel ($5.5bn)
Netherlands ($4.6bn)
Austria ($4.4bn)
Switzerland ($3.9bn)
(source: GroupM
This Year Next Year
Dec 2014)

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Everything you need to evaluate the leading agencies
and advertisers in the world's major advertising markets

- New account assignments & account reviews last week -

Four of our Favourite Ads of the Week

Honda "Go With It"
by Leo Burnett Australia

AT&T "It Can Wait"
by BBDO New York 

Sky Sports "23 Years & Counting"
by Brothers and Sisters

Sling TV "Old TV Model"
by Camp + King

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New Account Assignments last week

BMW - China - media - agency
Scotts MiracleGro -
US - creative - agency
Heinz UK & Europe sauces -
Europe - creative - agency
BMW -
Germany - CRM - agency
Kayak.com -
Europe - creative - agency
Chase Financial -
US - creative - agency
Cancer Research UK -
UK - creative - agency
Sofa.com -
UK - integrated - agency
Havaianas -
Europe - digital - agency
Sailor Jerry -
Global - digital - agency
Columbia Threadneedle -
UK - creative - agency
Deakin University -
Australia - media - agency
agency assignments: subscribers only

New Account Reviews last week

Subway Restaurants - US - creative - agency
Gildan Activewear -
US - creative - agency
Parmalat -
Australia - media - agency
agency assignments: subscribers only

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths, weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

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BBDO McCann Erickson Kraft Foods Ford Motors
Carat LVMH Verizon
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New to the industry? Adbrands.net provides full oversight of the global industry and 
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure. 

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right. 

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.

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