Everything you need to evaluate the leading agencies
and advertisers in the world's major advertising markets

- New account assignments & account reviews last week -

Four of our Favourite Ads of the Week

3M Post-It "Jump"
by Grey New York

McDonald's "Olympic Games"
by DDB Sydney

Amazon Fashion "Citizens Of Fashion"
by Ogilvy India

TAC Victoria "Meet Graham"
by Clemenger BBDO


New Account Assignments last week

Chick-Fil-A - US - creative - agency
Douglas - Germany - creative - agency
Delta Air Lines - US - social media - agency
Lion Breweries - Australia - media - agency
Vodafone - Australia - media - agency
Famous Dave's - US - creative - agency
Nikon - Australia - creative - agency
Kew Foundation - UK - creative - agency
Hipages - Australia - creative - agency
agency assignments: subscribers only

New Account Reviews last week

England Premier League - Global - media - agency
agency assignments: subscribers only

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths, weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

More about Company Profiles | More about Account Assignments


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Agencies Advertisers & Brands
Starcom MediaVest DDB Procter and Gamble Diageo
OMD Ogilvy and Mather Coca Cola Walt Disney
MEC Global Mindshare Unilever Apple
BBDO McCann Erickson Kraft Foods Ford Motors
Carat LVMH Verizon
ZenithOptimedia J Walter Thompson LOreal PepsiCo
Initiative
SABMiller
Young and Rubicam American Express
Mediacom Target
TBWA Tesco

New to the industry? Adbrands.net provides full oversight of the global industry and
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure.

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right.

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.

Adbrands.net:
the leading advertising agencies, 
marketers & brands worldwide


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SEVEN DAYS
to 28th Jul 2016
NEXT UPDATE
11th Aug 2016

ADVERTISERS
As completion nears, AB InBev deal for SABMiller at risk from shareholder rebellion

GM reports record quarterly profits amid surging demand for SUVs and trucks

Apple sales and profits fall for second consecutive month as iPhone continues to sag

L'Oreal moves into direct-selling with $1.2bn deal for IT Cosmetics

LVMH offloads Donna Karan / DKNY in first major divestment since Christian Lacroix

Diageo fighting an uphill battle in global spirits following a tough year

US Justice Dept moves to block both US health insurance megamergers

UK taxi-hailing app Hailo to merge with Daimler-owned MyTaxi

Ahold and Delhaize complete merger to create new power in US & Benelux groceries

Chipotle Mexican Grill still suffering fallout from last year's Ecoli scare

Forrest Mars Jr, former joint figurehead of the Mars foods empire, dies at 84

AGENCIES
Dentsu Aegis pushes into B2B with deal to acquire global network Gyro

Interpublic sells McCann Nordics operations to regional licensee

Havas reports respectable 2Q, beating Publicis on first half organic growth

Havas Media launches third global network with launch of FullSix Media

German marketing giant Serviceplan reports another year of strong growth

Top US chicken restaurant Chick-Fil-A ends 20-year partnership with Richards Group

Del Monte Foods names sleeping giant Epsilon as its new agency of record

New agencies for Douglas perfumeries, Delta Air Lines social, Lion Australia media

MEDIA
Verizon wins fading Yahoo to create "a third way" in online and mobile advertising

Facebook reports spectacular 2Q as soaring revenues push profits over $2bn

Satellite broadcaster Sky makes solid progress in UK and Europe

TOP ADVERTISING TERRITORIES
by projected media expenditure 2016

USA ($178.0bn)
China ($85.5bn)
Japan ($38.6bn)
UK ($25.9bn)
Brazil ($18.7bn)
Germany ($18.6bn)
France ($11.5bn)
Australia ($9.9bn)
Canada ($9.6bn)
South Korea ($8.9bn)
India ($8.7bn)
Italy ($8.0bn)
Israel ($5.4bn)
Spain ($5.4bn)
Mexico ($4.8bn)
Russia ($4.6bn)
Austria ($4.2bn)
Netherlands ($4.1bn)
Philippines ($4.0bn)
(source: GroupM
This Year Next Year
Dec 2015)

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