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Adbrands.net: The world's leading advertisers and agencies

Seven Days
to 10th Apr 2014

Advertisers

P&G sells Iams petcare portfolio to Mars for $2.9bn

Vivendi picks cable company Numericable over Bouygues in
SFR sale

Abrupt and unexpected retirement of Bacardi CEO Ed Shirley

Toyota announces massive global vehicle recall in wake of
GM scandal

Pharma group Takeda faces record $9bn fine over Actos cancer risks

More woes for Tesco as finance chief quits, market share slumps

Sales and profits soar at US beer and wine group Constellation

Chinese buyer snaps up UK department store House Of Fraser

David Jones of Australia accepts bid from Woolworths of
South Africa

Nissan becomes new auto sponsor for UEFA Champions League

Diageo teams up
with Brand Beckham
for new super-premium Haig whisky

Agencies
WPP widens hold
on L'Oreal Germany, launches new unit
for Opel

WPP launches UK
one stop shop for government & public sector clients

US digital agency Resource acquires
New York creative agency Ammirati

Wieden & Kennedy poaches key creative leaders from BBH
and Google

Naomi Troni jumps ship from Havas to lead global growth at Lowe

Havas Media and Omnicom win pan-Euro Walt Disney Pictures from Carat

Mindshare triumphs with Marks & Spencer in UK and PepsiCo China

MEC takes CompareTheMarket from ZenithOptimedia

New assignments for Timberland, Ryanair, Stoli vodka and Ghirardelli

Media
CBS confirms Stephen Colbert to become new Late Show host when David Letterman retires in 2015

TOP ADVERTISING TERRITORIES
by projected ad expenditure
for 201
3
USA ($156.5bn)
China ($69.0bn)
Japan ($55.5bn)
Germany ($21.7bn)
UK ($21.8bn)
Brazil ($17.3bn)
Canada ($13.7bn)
France ($13.2bn)
Australia ($12.9bn)
Russia ($10.4bn)
Italy ($9.7bn)
South Korea ($8.9bn)
Hong Kong ($7.1bn)
India ($7.1bn)
Spain ($5.8bn)
(source: GroupM
This Year Next Year
Dec 2012)

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Everything you need to evaluate the leading agencies
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Four of our favourite Ads of the Week 

Waitrose "Carrot"
by BBH London

B&Q "Unleash the B&Q in You"
by WCRS

Prevent Gun Violence "The Monster Is Real"
by Grey New York

Reckitt Benckiser: Veet "Don't Risk Dudeness"
by Havas Worldwide New York

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Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths, weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

More about Company Profiles | More about Account Assignments


Most Requested Profiles

Agencies Advertisers & Brands
Starcom MediaVest DDB Procter and Gamble Diageo
OMD Ogilvy and Mather Coca Cola Walt Disney
MEC Global Mindshare Unilever Apple
BBDO McCann Erickson Kraft Foods Ford Motors
Carat Draft FCB LVMH Verizon
ZenithOptimedia JWT LOreal PepsiCo
Initiative
SABMiller
Young and Rubicam American Express
Mediacom Target
TBWA Tesco

New to the industry? Adbrands.net provides full oversight of the global industry and 
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure. 

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right. 

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.

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