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Grey Advertising



Omnicom The world's leading advertisers and agencies

Seven Days
to 3rd Sep 2015

Whisky and champagne offsets slumping Absolut sales at Pernod-Ricard

New week, new logos for Google and Verizon

Tesco negotiates $6bn sale of its biggest foreign subsidiary in Korea

LEGO overtakes Mattel again as world's biggest toymaker for first half

Denny's forces Burger King's hand over "Peace-burger" offer

Australian supermarket Woolworths delivers worst results in 20 years

Crisis at 7-Eleven Australia following wage fraud media coverage

Net-a-Porter founder Natalie Massenet quits ahead of Yoox deal

New general manager named at Unilever UK

LVMH raids Apple for first group chief digital officer

Havas second only to Interpublic for first half organic growth

Revenues soar at China's BlueFocus after Cossette deal

Joint leaders of Brazil's AlmapBBDO to step down after 20 year reign

Rapp's global creative chief jumps ship to rival Wunderman

Razorfish, PHD, Grey bulk up with international purchases

Omnicom combines production arms of BBDO, DDB & TBWA under Eg+ banner

Subway picks BBDO as new US agency

New agencies for German grocer REWE and Heinz US media

For-profit educator University of Phoenix calls creative review

Rebekah Brooks reinstated as News Corp's UK newspaper chief

Bertelsmann reports best half year results since 2007

by projected media expenditure 2015

USA ($177.0bn)
China ($82.9bn)
Japan ($39.5bn)
UK ($24.6bn)
Germany ($21.4bn)
Brazil ($15.8bn)
France ($13.4bn)
Australia ($12.0bn)
Canada ($11.7bn)
South Korea ($9.1bn)
Italy ($8.8bn)
Hong Kong ($8.0bn)
India ($7.9bn)
Russia ($6.9bn)
Spain ($5.8bn)
Mexico ($5.7bn)
Israel ($5.5bn)
Netherlands ($4.6bn)
Austria ($4.4bn)
Switzerland ($3.9bn)
(source: GroupM
This Year Next Year
Dec 2014)

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Everything you need to evaluate the leading agencies
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- New account assignments & account reviews last week -

Four of our Favourite Ads of the Week

General Mills "Expecting"
by Saatchi & Saatchi New York

MTV "Tagline Here"
by MTV & Benjamin Dickerson

Honda "Precisely Pleasingly Perfect"
by McGarryBowen London

Ikea "Naturists"
by Buzzman

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New Account Assignments last week

Subway - US - creative - agency
Germany - creative - agency
Heinz brands -
US - media - agency
Marionnaud -
France - media - agency
Tesco Mobile -
UK - creative - agency
HP -
France - creative - agency
Mutti Pomodoro -
France - creative - agency
Bhs -
UK - creative - agency
agency assignments: subscribers only

New Account Reviews last week

University of Phoenix - US - creative - agency
Slater & Gordon -
Australia - media - agency
agency assignments: subscribers only

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The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

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New to the industry? provides full oversight of the global industry and 
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure. 

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right. 

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here. 
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