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Adbrands.net: The world's leading advertisers and agencies

Seven Days
to 18th Dec 2014
NEXT UPDATE
8th Jan 2015


Advertisers

BT aims to dominate UK telecoms with takeover of EE mobile service

Puma secures multi-year creative partnership with singer Rihanna
Lay's potato chips lead Euromonitor ranking of Billionaire Food brands

InterContinental Hotels snaps up US boutique operator Kimpton

One-time wonder Lastminute.com sold for a fraction of past valuations

Petsmart goes private in deal with European investors

Inditex beats expectations with solid 3Q performance

Walgreens CEO to hand over to Alliance Boots chairman following merger

Fresh leadership sought for Gucci as husband and wife team depart

Management changes at Danone fresh dairy and Johnson & Johnson consumer

Agencies
China's BlueFocus secures takeover of Canadian agency Cossette

Agency of the Year accolades for BBDO, Droga5, R/GA, Adam&Eve DDB

Mars consolidates all global media planning with MediaCom

Bayer reshuffles newly acquired Merck OTC brands between BBDO and JWT

End of year victory for Havas Media with DE Masterblenders account

New agencies for Castorama, Nordstrom, Golden Corral, Macy's, Johnsonville

Media
Sony Pictures still reeling from fallout from North Korean cyberhack

Hearst buys into DreamWorks Animations' Awesomeness TV

TOP ADVERTISING TERRITORIES
by projected media expenditure 2014

USA ($161.6bn)
China ($76.0bn)
Japan ($43.8bn)
UK ($25.0bn)
Germany ($22.8bn)
Brazil ($17.1bn)
France ($14.7bn)
Canada ($12.8bn)
Australia ($12.7bn)
Russia ($10.0bn)
South Korea ($9.8bn)
Italy ($9.5bn)
Hong Kong ($7.8bn)
India ($7.2bn)
Spain ($5.8bn)
(source: GroupM
This Year Next Year
July 2014)

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Everything you need to evaluate the leading agencies
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- New account assignments & account reviews last week -

Four of our favourite Ads of the Week

Coca-Cola: Dorna "Purity"
by Ogilvy Frankfurt & Rino Stefano Tagliafierro

BMW "Curiosity"
by FCB Inferno London

Diageo: Johnnie Walker "The Next Step"
by BBH New York

Samsung "Holiday Dreams"
by R/GA

Sign up here for a free weekly mailing of ads of the week or see our Facebook feed below

New Account Assignments last week

Mars Inc - Global - planning - agency
Bayer/Merck OTC -
US - creative - agency
De Master Blenders 1753 -
Global - media - agency
Castorama -
France - media - agency
Golden Corral -
US - creative - agency
Nordstrom -
North America - media - agency
Macy's -
US - multicultural - agency
Kia Motors -
Europe - digital - agency
Johnsonville Sausage -
US - creative - agency
Magnum ice cream -
Canada - creative - agency
Le Cniel -
France - creative - agency
FDP -
Germany - creative - agency
Benjamin Moore -
Canada - media - agency
Home Timber & Hardware -
Australia - creative - agency
iSelect -
Australia - media - agency
ING Direct -
Australia - creative - agency
Visit Seattle -
US - creative - agency
Le Petit Olivier -
France - creative - agency

Pot Noodle - UK - creative - agency
agency assignments: subscribers only

New Account Reviews last week

Ikea - France - creative - agency
Vonage -
US - creative - agency
Highmark Blue Cross Blue Shield -
US - creative - agency

GNC Vitamins - US - media - agency
agency assignments: subscribers only

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths, weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

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Starcom MediaVest DDB Procter and Gamble Diageo
OMD Ogilvy and Mather Coca Cola Walt Disney
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BBDO McCann Erickson Kraft Foods Ford Motors
Carat LVMH Verizon
ZenithOptimedia JWT LOreal PepsiCo
Initiative
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Mediacom Target
TBWA Tesco

New to the industry? Adbrands.net provides full oversight of the global industry and 
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure. 

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right. 

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.

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