Everything you need to evaluate the leading agencies
and advertisers in the world's major advertising markets

- New account assignments & account reviews last week -

Four of our Favourite Ads of the Week

Squarespace "Playing Lynch"
by Preacher

EuroMillions "Do You Believe In Fate?"
by Shackleton Spain

Jack Daniel's "Our Town"
by Arnold Worldwide

Audi "Duel"
by Venables Bell & Partners


New Account Assignments last week

Western Union - Global - media - agency
Chobani - US - creative - agency
BMW - C&E Europe - creative - agency
Vicks - Germany - creative - agency
Estee Lauder Cos - UK - media - agency
Wingstop - US - media - agency
Home Hardware - Canada - creative - agency
Tim Hortons - US - media - agency
CheapFlights - Global - creative - agency
Huawei Mobiles - UK - creative - agency
Strongbow - South Africa - creative - agency
Piper-Heidsieck - Europe - creative - agency
agency assignments: subscribers only

New Account Reviews last week

Mars - international - media - agency
Lowe's - US - media - agency
Porsche - Germany - creative - agency
Qualcomm - US - creative - agency
agency assignments: subscribers only

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths, weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

More about Company Profiles | More about Account Assignments


Most Requested Profiles

Agencies Advertisers & Brands
Starcom MediaVest DDB Procter and Gamble Diageo
OMD Ogilvy and Mather Coca Cola Walt Disney
MEC Global Mindshare Unilever Apple
BBDO McCann Erickson Kraft Foods Ford Motors
Carat LVMH Verizon
ZenithOptimedia J Walter Thompson LOreal PepsiCo
Initiative
SABMiller
Young and Rubicam American Express
Mediacom Target
TBWA Tesco

New to the industry? Adbrands.net provides full oversight of the global industry and
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure.

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right.

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.

Adbrands.net:
the leading advertising agencies, 
marketers & brands worldwide


Adbrands.net Adbrands.net. All rights reserved © Mind Advertising Ltd 1998-2016

SEVEN DAYS
to 29th Sept 2016

ADVERTISERS
It's done. SABMiller shareholders approve AB InBev takeover

Marriott completes Starwood acquisition to become world's biggest hotelier

End of an era as BlackBerry stops making mobile handsets

Amazon is building an inhouse delivery service to rival UPS and Fedex

Deutsche Post DHL enters UK bulk delivery sector with deal for UK Mail

US cable group Charter to follow Comcast into mobile telecoms

Aldi reports record UK revenues as supermarket price war continues to rage

Further management reshuffle in top ranks at Nestle

Gap names new marketing chief for Old Navy

AGENCIES
New leaders named for global Publicis Communications businesses

Dominic Procter steps down as CEO of WPP GroupM media division

Strong international performance boost half-year results for M&C Saatchi

Wieden & Kennedy changes sides in US yoghurt wars

TBWA adds another assignment from Procter & Gamble Germany

Mars calls review of media buying in multiple international markets

New agencies announced for Western Union, Estee Lauder Companies

MEDIA
Redstone family calls for re-merger of Viacom and CBS

Yahoo admits to biggest ever data hack affecting 500m users

Twitter in play with interest from Disney, Google, Microsoft and Salesforce

TOP ADVERTISING TERRITORIES
by projected media expenditure 2016

USA ($178.0bn)
China ($85.5bn)
Japan ($38.6bn)
UK ($25.9bn)
Brazil ($18.7bn)
Germany ($18.6bn)
France ($11.5bn)
Australia ($9.9bn)
Canada ($9.6bn)
South Korea ($8.9bn)
India ($8.7bn)
Italy ($8.0bn)
Israel ($5.4bn)
Spain ($5.4bn)
Mexico ($4.8bn)
Russia ($4.6bn)
Austria ($4.2bn)
Netherlands ($4.1bn)
Philippines ($4.0bn)
(source: GroupM
This Year Next Year
Dec 2015)

Chipotle Mexican Grill

Hugo Boss

Uniqlo

ICF Olson

Under Armour

Gilead Sciences

Amgen

 

 

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