Everything you need to evaluate the leading agencies
and advertisers in the world's major advertising markets

- New account assignments & account reviews last week -

Four of our Favourite Ads of the Week

P&G Old Spice "Five Year Plan"
by Wieden & Kennedy

Lions Grand Prix 2016 Creative Data & Cyber
ING "The Next Rembrandt"
by J Walter Thompson Amsterdam

Lions Grand Prix 2016 Product Design
Google "Project Jacquard"
by Google Creative Lab London

Lions Grand Prix 2016 PR
Coop "Organic Effect"
by Forsman & Bodenfors


New Account Assignments last week

Famous Footwear - US - creative - agency
Adidas Golf - US - creative - agency
TAB betting - Australia - creative - agency
agency assignments: subscribers only

New Account Reviews last week

BT & EE - UK - media - agency
Electrolux - North America - creative, media, PR - agency
agency assignments: subscribers only

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths, weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

More about Company Profiles | More about Account Assignments


Most Requested Profiles

Agencies Advertisers & Brands
Starcom MediaVest DDB Procter and Gamble Diageo
OMD Ogilvy and Mather Coca Cola Walt Disney
MEC Global Mindshare Unilever Apple
BBDO McCann Erickson Kraft Foods Ford Motors
Carat LVMH Verizon
ZenithOptimedia J Walter Thompson LOreal PepsiCo
Initiative
SABMiller
Young and Rubicam American Express
Mediacom Target
TBWA Tesco

New to the industry? Adbrands.net provides full oversight of the global industry and
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure.

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right.

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.

Adbrands.net:
the leading advertising agencies, 
marketers & brands worldwide


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SEVEN DAYS
to 23rd Jun 2016

ADVERTISERS
Revlon doubles down on skincare and fragrance with acquisition of Elizabeth Arden

Tencent adds heft in global gaming with takeover of Clash of Clans developer

Heir apparent at Sprint owner SoftBank steps down as founder vows to remain as CEO

Tesco continues sell-off of non-core businesses with four more disposals

Management shuffle as Altice of France takes control of Cablevision in the US

Walmart sells off Chinese ecommerce division to local giant JD.com

AGENCIES
New agencies for Famous Footwear and Adidas Golf

Major reviews for Electrolux North America and BT & EE UK media

MEDIA
Redstone family begins legal moves to overhaul Viacom board; board fights back

TOP ADVERTISING TERRITORIES
by projected media expenditure 2016

USA ($178.0bn)
China ($85.5bn)
Japan ($38.6bn)
UK ($25.9bn)
Brazil ($18.7bn)
Germany ($18.6bn)
France ($11.5bn)
Australia ($9.9bn)
Canada ($9.6bn)
South Korea ($8.9bn)
India ($8.7bn)
Italy ($8.0bn)
Israel ($5.4bn)
Spain ($5.4bn)
Mexico ($4.8bn)
Russia ($4.6bn)
Austria ($4.2bn)
Netherlands ($4.1bn)
Philippines ($4.0bn)
(source: GroupM
This Year Next Year
Dec 2015)

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