Everything you need to evaluate the leading agencies
and advertisers in the world's major advertising markets

- New account assignments & account reviews last week -

Four of our Favourite Ads of the Week

Cannes Lions Grand Prix Entertainment
Santander "Beyond Money"
by MRM/McCann Spain

Cannes Lions Grand Prix Design
Asian Property "The Unusual Football Field"
by CJ Worx Thailand

Cannes Lions Grand Prix Media
Jet.com "Innovative Savings"
by R/GA

Cannes Grand Prix Entertainment for Music
Adidas "Original is Never Finished"
by Johannes Leonardo

New Account Assignments last week

Saturn Electronics - Europe - creative - agency
Accor Hotels - Global - media - agency
Meetic - Europe - creative - agency
Allan Gray - South Africa - creative - agency
agency assignments: subscribers only

New Account Reviews last week

Mercedes-Benz - Global - creative adaptation - agency
agency assignments: subscribers only

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths, weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

More about Company Profiles | More about Account Assignments

Most Requested Profiles

Agencies Advertisers & Brands
Starcom DDB Procter and Gamble Diageo
OMD Ogilvy and Mather Coca Cola Walt Disney
MEC Global Mindshare Unilever Apple
BBDO McCann Erickson Kraft Foods Ford Motors
Carat LVMH Verizon
Zenith Media J Walter Thompson LOreal PepsiCo
Young and Rubicam American Express
Mediacom Target
TBWA Tesco

New to the industry? Adbrands.net provides full oversight of the global industry and
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure.

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right.

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.

the leading advertising agencies, 
marketers & brands worldwide

Adbrands.net Adbrands.net. All rights reserved © Mind Advertising Ltd 1998-2017

to 22nd Jun 2017


Cannes Lions Festival in full swing. One last blowout?

Amazon sends shock waves through supermarket sector with Whole Foods deal

Walmart expands its digital fashion footprint with Bonobos apparel

Uber CEO Kalanick resigns following pressure from investors

McDonald's pulls plug on Olympics sponsorship after more than 40 years

Diageo acquires George Clooney's Casamigos tequila for up to $1bn

Nestle effectively puts US confectionery division up for sale

Former Coke marketer resurfaces as CMO for General Mills

Barclays and four ex-execs hit with fraud charges over Qatar deal

Unilever rounds out prestige portfolio with Hourglass Cosmetics


Publicis fills out senior management team and launches new AI system Marcel

Publicis cancels all festivals, awards and other paid promo for a full year

WPP also reviewing participation in Cannes and other "money making" exercises

Neo@Ogilvy to become unit of Mindshare; Salmon realigned under Wunderman

Arise, Dame Cilla Snowball of AMV BBDO

Account appointments for Saturn electronics, Accor Hotels

Mercedes-Benz to review global creative adaptation


Fox names new marketing chief for broadcast and production studios

Disney sits out latest fundraising round at Vice Media as value hits $5.7bn

by projected media expenditure 2017

USA ($183.5bn)
China ($86.3bn)
Japan ($46.8bn)
UK ($23.1bn)
Brazil ($21.3bn)
Germany ($19.0bn)
France ($12.2bn)
Australia ($12.1bn)
Canada ($10.1bn)
India ($9.6bn)
South Korea ($9.4bn)
Italy ($8.5bn)
Argentina ($6.6bn)
Spain ($6.2bn)
Russia ($5.9bn)
Israel ($5.4bn)
Philippines ($4.8bn)
Mexico ($4.6bn)
Austria ($4.5bn)
Netherlands ($4.3bn)
(source: GroupM
This Year Next Year
Dec 2016)

Chipotle Mexican Grill

Hugo Boss



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