Everything you need to evaluate the leading agencies
and advertisers in the world's major advertising markets

- New account assignments & account reviews last week -

Four of our Favourite Ads of the Week

Ubisoft "Far Cry Primal"
by BETC Paris

Sky "Fluid Viewing"
by Brothers and Sisters

Orange "Lovenames"
by Publicis Conseil

Toyota "Sexy Car"
by FCB South Africa


New Account Assignments last week

Tempur-Sealy - Europe, Asia - media - agency
LG Mobiles - US - creative - agency
Alaska Airlines - US - creative - agency
Jeep - US - creative - agency
Pernod-Ricard - Germany - media - agency
Nordstrom - N America - creative - agency
Unilever brands - Philippines - creative - agency
Apollo Optik - Germany - creative - agency
CreditExpert - UK - creative - agency
Spotify - UK - media - agency
Intu shopping centres - UK - creative, media - agency
Win Cash Live - UK - media - agency
Dulux - Australia - creative - agency
Rustlers - UK - creative - agency
agency assignments: subscribers only

New Account Reviews last week

E-Trade - US - media - agency
Time Warner Cable - US - creative - agency
Delta Air Lines - US - media - agency
Open University - UK - creative - agency
agency assignments: subscribers only

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths, weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

More about Company Profiles | More about Account Assignments


Most Requested Profiles

Agencies Advertisers & Brands
Starcom MediaVest DDB Procter and Gamble Diageo
OMD Ogilvy and Mather Coca Cola Walt Disney
MEC Global Mindshare Unilever Apple
BBDO McCann Erickson Kraft Foods Ford Motors
Carat LVMH Verizon
ZenithOptimedia J Walter Thompson LOreal PepsiCo
Initiative
SABMiller
Young and Rubicam American Express
Mediacom Target
TBWA Tesco

New to the industry? Adbrands.net provides full oversight of the global industry and
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure.

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right.

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.

Adbrands.net:
the leading advertising agencies, 
marketers & brands worldwide


Adbrands.net Adbrands.net. All rights reserved © Mind Advertising Ltd 1998-2016

SEVEN DAYS
to 11th Feb 2016

ADVERTISERS
Coke delivers better than expected results, will divest bottling business

Increased beer volumes and foreign exchange deliver solid figures for Heineken

Pfizer announces structural shake-up ahead of Allergan takeover

Volkswagen postpones 2015 results until it resolves Dieselgate recall

Mattel and Hasbro in merger talks as latter beats former on profits

Japanese electronics firm Sharp in talks to sell to Foxconn of Taiwan

Greek yogurt king Chobani spurns latest buyout off from PepsiCo

Walmart calls in shopper marketing star to bolster UK's slipping Asda

AGENCIES
Solid numbers from Omnicom as North America tops $9bn for first time

Surprise surge in 4Q helps Publicis to report better organic growth for year

McGarryBowen and TBWA's Heimat expand in Europe

Agency comings and goings at Publicis, FCB, Havas

Leo Burnett loses last of its Chevrolet business but keeps Buick and GMC

New agencies for Jeep, LG mobile, Alaska Airlines, Tempur-Sealy

Reviews for Time Warner Cable, E-Trade, Delta Airlines

MEDIA
Verizon considers adding Yahoo to AOL

Viacom's Philippe Dauman under pressure from investors

CBS fails to win record audience for Super Bowl but sets new high for ad rates

TOP ADVERTISING TERRITORIES
by projected media expenditure 2016

USA ($178.0bn)
China ($85.5bn)
Japan ($38.6bn)
UK ($25.9bn)
Brazil ($18.7bn)
Germany ($18.6bn)
France ($11.5bn)
Australia ($9.9bn)
Canada ($9.6bn)
South Korea ($8.9bn)
India ($8.7bn)
Italy ($8.0bn)
Israel ($5.4bn)
Spain ($5.4bn)
Mexico ($4.8bn)
Russia ($4.6bn)
Austria ($4.2bn)
Netherlands ($4.1bn)
Philippines ($4.0bn)
(source: GroupM
This Year Next Year
Dec 2015)

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