Everything you need to know to evaluate the leading agencies
and advertisers in the world's major advertising markets
Seven Days
to 4th Feb 2010
Advertisers
Toyota's problems go from bad to worse: new faults emerge on Prius brakes; sales slump as
carbuyers look to other brands; recall cost likely to exceed $2bn
Ford cheers markets with first annual profit since 2005
Kirin claims to have unseated Asahi as Japan's leading brewer after nine-year power struggle
Grim financials from mobile phone giants. Nokia maintains market share, but Motorola slumps to an all-time low
"The worst is over": marketers P&G, Colgate, H&M, Hershey and more report better than expected financials
Amazon overtakes Google as biggest online company by revenues
Coca-Cola's Minute Maid and Simply sneak ahead of Tropicana in US juice market
France Telecom CEO Didier Lombard steps aside early in attempt to repair staff morale
Agencies
NY creative boutique Toy shuts its doors
British agency leaders from Fallon London
and Poke jump ship
for the US
COI awards UK government media to WPP's GroupM
Other assignments: appointments for Turner cable network media, Panasonic, Jim Beam, French Connection, Gatorade, Wrigley's Extra. Alberto Culver calls worldwide creative and media review
Media
CBS sells out early for Super Bowl despite the economic downturn
Time Warner back in profit for 2009, and so is standalone AOL
Big profit jump for cable leader Comcast and media giant News Corp
TOP ADVERTISING TERRITORIES
by projected ad expenditure
in 2009
USA ($150.8bn)
Japan ($43.8bn)
China ($36.3bn)
Germany ($20.6bn)
UK ($15.3bn)
France ($12.4bn)
Italy ($11.7bn)
Brazil ($10.3bn)
Canada ($9.6bn)
Spain ($7.7bn)
Australia ($7.4bn)
Russia ($6.3bn)
S Korea ($5.3bn)
Netherlands ($4.6bn)
India ($4.5bn)
(source:
GroupM Jun 09)
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