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Adbrands.net: The world's leading advertisers and agencies

Seven Days
to 2nd July 2015


Advertisers

R/GA, Ogilvy and WPP crowned overall champions of 2015 Cannes Lions Festival

ConAgra to quit private label business and focus on consumer and commercial

General Mills' profits plunge on restructuring and impairment charges

Dixons Carphone re-enters US market in test partnership with Sprint

US regulators challenge purchase of GE appliances by Electrolux

PayPal prepares for eBay split with deal for rival Xoom

Nike founder Phil Knight transfers his voting shares ahead of 2016 retirement

Heinz managers take over at newly merged Kraft Heinz Company

Top female executives in the news at Diageo, Disney and Toyota

Agencies
Publicis Groupe heir apparent Arthur Sadoun adds additional responsibilities

Publicis Worldwide confirmed as Heineken lead, drops Kaplan Thaler tag in NY

Dentsu Aegis rebrands Ozzie media giant Mitchells as Dentsu Mitchells

Vision 7 and Cossette abandon Dare brand in Canada

Ogilvy's East Coast creative leader becomes creative president at TBWA

Omnicom adds to SC Johnson duties with US shopper marketing

New agencies for Adidas Golf, TUI, Ubisoft, Warner Music

Reviews for Bouygues Telecom, Sony Mobile and Travelocity

Media
Discovery trumps European broadcasters to win regional Olympics rights

Microsoft farms out online display adsales to AOL and AppNexus

Vivendi takes control of European streaming service Dailymotion

TOP ADVERTISING TERRITORIES
by projected media expenditure 2015

USA ($177.0bn)
China ($82.9bn)
Japan ($39.5bn)
UK ($24.6bn)
Germany ($21.4bn)
Brazil ($15.8bn)
France ($13.4bn)
Australia ($12.0bn)
Canada ($11.7bn)
South Korea ($9.1bn)
Italy ($8.8bn)
Hong Kong ($8.0bn)
India ($7.9bn)
Russia ($6.9bn)
Spain ($5.8bn)
Mexico ($5.7bn)
Israel ($5.5bn)
Netherlands ($4.6bn)
Austria ($4.4bn)
Switzerland ($3.9bn)
(source: GroupM
This Year Next Year
Dec 2014)

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- New account assignments & account reviews last week -

Four of our Favourite Ads of the Week

Sprint "All-In Wireless"
by Deutsch

Nike "How Fast"
by Wieden & Kennedy 

Carlsberg "If Carlsberg Did Haircuts"
by 72andSunny Amsterdam

Neato "House Sitter"
by Doner LA

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New Account Assignments last week

Adidas Golf - US - creative - agency
Ubisoft -
Europe - media - agency
TUI -
Europe - creative - agency
SC Johnson -
US - shopper - agency
Warner Music -
France - media - agency
Milka -
Europe - digital - agency
QBE -
Australia - media - agency
Action For Children -
UK - creative - agency
agency assignments: subscribers only

New Account Reviews last week

Bouygues Telecom - France - creative - agency
Sony Mobile -
Global - creative - agency
Travelocity -
US - creative - agency
Desperados -
Global - creative - agency
Virgin Trains -
UK - media - agency
agency assignments: subscribers only

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The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

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New to the industry? Adbrands.net provides full oversight of the global industry and 
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure. 

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right. 

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.

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