Everything you need to evaluate the leading agencies
and advertisers in the world's major advertising markets

- New account assignments & account reviews last week -

Four of our Favourite Ads of the Week

Mondelez "Being A Kid Never Changes"
by Saatchi & Saatchi Australia

Lion 5 Seeds "Plant The Seed"
by BMF

Reebok "25,915 Days"
by Venables Bell & Partners

Unilever Persil "Monster Berry Stains"
by Ogilvy & Mather London


New Account Assignments last week

Clorox Company - US - creative - agency
Sheraton, Westin - Global - creative - agency
Delta Airlines - US - media - agency
H&M - US - media - agency
Master Kong - China - media - agency
Minnesota Lottery - US - creative - agency
Everest Windows - UK - media - agency
Transport For London - UK - creative - agency
Blossom Hill - UK - creative, promotions - agency
ITV - UK - media - agency
New Balance - UK - creative - agency
Purple Bricks - UK - creative - agency
agency assignments: subscribers only

New Account Reviews last week

Edcon - South Africa - creative - agency
Piper-Heidsieck - Global - creative - agency
TSB - UK - media - agency
Wagamama - UK - creative - agency
Mecca Bingo - UK - creative - agency
agency assignments: subscribers only

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths, weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

More about Company Profiles | More about Account Assignments


Most Requested Profiles

Agencies Advertisers & Brands
Starcom MediaVest DDB Procter and Gamble Diageo
OMD Ogilvy and Mather Coca Cola Walt Disney
MEC Global Mindshare Unilever Apple
BBDO McCann Erickson Kraft Foods Ford Motors
Carat LVMH Verizon
ZenithOptimedia J Walter Thompson LOreal PepsiCo
Initiative
SABMiller
Young and Rubicam American Express
Mediacom Target
TBWA Tesco

New to the industry? Adbrands.net provides full oversight of the global industry and
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure.

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right.

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.

Adbrands.net:
the leading advertising agencies, 
marketers & brands worldwide


Adbrands.net Adbrands.net. All rights reserved © Mind Advertising Ltd 1998-2016

SEVEN DAYS
to 28th Apr 2016

ADVERTISERS
Dieselgate provisions create E1.4bn loss for Volkswagen Group for 2015

China slowdown prompts first ever decline in sales of Apple's iPhone

Low-cost Chinese brands Oppo and Vivo the biggest gainers in smartphone sector

P&G scrapes a modest increase in latest quarter but volumes are flat or falling

The McDonald's recovery gains pace with best results in four years

Adidas takes analysts by surprise with big jump in sales and profits

Nestle transfers most global ice cream operations into joint venture with R&R

French retailer Fnac triumphs in vicious bidding war for appliances store Darty

Venerable British fashion retailers Bhs and Austin Reed call in administrators

Orange moves into mobile banking in partnership with Groupama

Management changes at BMW, Mondelez and Pinnacle Foods

AGENCIES
Interpublic delivers best-in-class organic growth for first quarter

Havas and WPP also enjoy a strong quarter with gains in most markets

China's BlueFocus crashes the Top Ten in Holmes Report ranking of top PRs

Clorox Company ends 20-year partnership with DDB for FCB and McGarryBowen

McDonald's calls review of US creative out of DDB and Leo Burnett

New agencies for Delta Airlines, H&M, Sheraton and Westin hotels

MEDIA
Facebook unveils another spectacular jump in revenues and profits

Comcast to acquire DreamWorks Animation studios for $3.8bn

USA Today publisher Gannett issues "bear hug" takeover offer for Tribune

TOP ADVERTISING TERRITORIES
by projected media expenditure 2016

USA ($178.0bn)
China ($85.5bn)
Japan ($38.6bn)
UK ($25.9bn)
Brazil ($18.7bn)
Germany ($18.6bn)
France ($11.5bn)
Australia ($9.9bn)
Canada ($9.6bn)
South Korea ($8.9bn)
India ($8.7bn)
Italy ($8.0bn)
Israel ($5.4bn)
Spain ($5.4bn)
Mexico ($4.8bn)
Russia ($4.6bn)
Austria ($4.2bn)
Netherlands ($4.1bn)
Philippines ($4.0bn)
(source: GroupM
This Year Next Year
Dec 2015)

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