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Adbrands.net: The world's leading advertisers and agencies

Seven Days
to 21st May 2015


Advertisers

UK, US and Swiss banks slapped with record $5.6bn fine for rate-rigging

Liberty Global hints
at bid for Vodafone following weak annual results

Food rather than fashion leads the turnaround at Marks & Spencer

Disappointing final quarter and year for Ralph Lauren

South African billionaire snaps up British clothing chain New Look

Hoaxers prompt surge in Avon's value with fake bid

Unilever CFO steps down to seek top job elsewhere

Agencies
International growth underpins excellent annual results for Dentsu

Havas merges Havas Worldwide and Havas 360 units in Paris

WPP launches sports rights marketing brand ESP

The Big One: P&G joins media scramble with North America review

Also in review: 21st Century Fox, BASF and selected Daimler markets

SC Johnson consolidates global media with PHD

Anheuser Busch InBev farms out global sports marketing

Newly merged Mullen Lowe Group wins new accounts in US and Australia

P&G consolidates grooming portfolio at Grey

Media
French group Altice sets its sights on US cable companies

Victory for CBS and NBC, defeat for Fox as US TV season draws to a close

TOP ADVERTISING TERRITORIES
by projected media expenditure 2015

USA ($177.0bn)
China ($82.9bn)
Japan ($39.5bn)
UK ($24.6bn)
Germany ($21.4bn)
Brazil ($15.8bn)
France ($13.4bn)
Australia ($12.0bn)
Canada ($11.7bn)
South Korea ($9.1bn)
Italy ($8.8bn)
Hong Kong ($8.0bn)
India ($7.9bn)
Russia ($6.9bn)
Spain ($5.8bn)
Mexico ($5.7bn)
Israel ($5.5bn)
Netherlands ($4.6bn)
Austria ($4.4bn)
Switzerland ($3.9bn)
(source: GroupM
This Year Next Year
Dec 2014)

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Everything you need to evaluate the leading agencies
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- New account assignments & account reviews last week -

Four of our Favourite Ads of the Week

Genius Gluten-Free "Duck"
by Adam&Eve DDB

Coco De Mer "X"
by TBWA\London 

Brandt Appliances "Ready When You Aren't"
by Buzzman

McDonald's "Trust"
by Leo Burnett London

Sign up here for a free weekly mailing of ads of the week or see our Facebook feed below

New Account Assignments last week

SC Johnson - Global - media - agency
Anheuser-Busch InBev -
Global - sports - agency
Ikea -
France - creative - agency
Braun, Venus, Art of Shaving -
Global - creative - agency
Royal Caribbean -
US - creative - agency
PlayStation Vue -
US - creative - agency
Nordsee -
Germany - creative - agency
Co-operative Bank -
UK - CRM - agency
Xero -
Global - creative - agency
Legal & General -
UK - creative, media - agency
LendingTree -
US - creative - agency
Audi -
Australia - creative - agency
Kraft Dinner -
Canada - creative - agency
Hiscox -
UK - media - agency
Chambord -
UK - digital - agency
agency assignments: subscribers only

New Account Reviews last week

Procter & Gamble - North America - media - agency
21st Century Fox -
Global - media - agency
Daimler -
selected markets - media - agency
BASF -
Global - media - agency
BetFair -
Europe - media - agency
WeBuyAnyCar -
UK - media - agency
Ancestry.com -
UK - media - agency
agency assignments: subscribers only

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths, weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

More about Company Profiles | More about Account Assignments


Most Requested Profiles

Agencies Advertisers & Brands
Starcom MediaVest DDB Procter and Gamble Diageo
OMD Ogilvy and Mather Coca Cola Walt Disney
MEC Global Mindshare Unilever Apple
BBDO McCann Erickson Kraft Foods Ford Motors
Carat LVMH Verizon
ZenithOptimedia J Walter Thompson LOreal PepsiCo
Initiative
SABMiller
Young and Rubicam American Express
Mediacom Target
TBWA Tesco

New to the industry? Adbrands.net provides full oversight of the global industry and 
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure. 

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right. 

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.

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