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Grey Advertising



Omnicom The world's leading advertisers and agencies

Seven Days
to 16th Oct 2014


AbbVie abandons $54bn Shire takeover as tax loopholes slam shut

French group Iliad
walks away from
T-Mobile USA bid

Amazon to open
bricks & mortar store
in Manhattan for
the holidays

US court rules that
Red Bull doesn't
"give you wings"

Heineken snaps up
five year deal to sponsor US soccer

Symantec latest tech company to split with spin-off of Norton

Warren Buffett launches Berkshire Hathaway as brand in its own right

turbulence at eyewear giant Luxottica

New appointments at Mondelez, JC Penney, Eastman Kodak

Publicis takes minority stake in Israeli ad tech specialist Matomy

CEO & CCO changes at Maxus, Grey and Wunderman

AB InBev wraps
up media review with big changes in US
and Europe

Nestle picks new agencies for Australia media, US mineral waters

New agencies for General Mills, Intel, Petsmart, Quick, Liberty Global

WPP and Rentrak
join forces to challenge Nielsen on US
audience data

HBO goes head to head with Netflix with new streaming option

by projected media expenditure 2014

USA ($161.6bn)
China ($76.0bn)
Japan ($43.8bn)
UK ($25.0bn)
Germany ($22.8bn)
Brazil ($17.1bn)
France ($14.7bn)
Canada ($12.8bn)
Australia ($12.7bn)
Russia ($10.0bn)
South Korea ($9.8bn)
Italy ($9.5bn)
Hong Kong ($7.8bn)
India ($7.2bn)
Spain ($5.8bn)
(source: GroupM
This Year Next Year
July 2014)

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Everything you need to evaluate the leading agencies
and advertisers in the world's major advertising markets

- New account assignments & account reviews last week -

Four of our favourite Ads of the Week

Chanel "You're The One That I Want"
by Baz Luhrmann

Sonos "Play: Pop Art"
by 72andSunny

eBay "Shop The World"
by Goodby Silverstein

Lenovo "Ashton Kutcher: Toes"
by DLKW Lowe

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New Account Assignments last week

Merck OTC at Bayer - US - media - agency
General Mills -
US - shopper - agency
Intel -
Global - creative - agency
Anheuser-Busch InBev -
Europe - media - agency
Liberty Global -
Europe - media - agency
Nestle regional mineral water -
US - creative - agency
Nestle -
Australia & New Zealand - media - agency
Quick restaurants -
France - creative - agency
Kohler -
US - media - agency
Old Navy -
China - creative - agency
Omega Pharma -
UK - creative - agency
Bakers Complete -
UK - digital - agency
Stihl -
France - creative - agency -
Australia - media - agency

agency assignments: subscribers only

New Account Reviews last week

CenturyLink - US - creative - agency
Meetic -
France - media - agency

agency assignments: subscribers only

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Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right. 

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