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Adbrands.net: The world's leading advertisers and agencies

Seven Days
to 23rd Oct 2014

Advertisers

Another record year
for Apple as iPhone units top 169m

General Motors reports best 3Q vehicle sales since 1980

McDonald's under the hammer in Russia, China, even the US

Weak numbers from Coca-Cola despite "Share A Coke" success

Shock warning from IBM as it pays $1.5bn to quit chips market

Chairman resigns as Tesco half-year profits plunge by 92%

Billionaire investors proposing to buy Reebok brand from Adidas

Management & marketer changes at P&G, Luxottica, AB InBev Europe

CEO of oil giant Total killed in tragic Moscow airport accident

Agencies
Bollore Group offers to boost stake in Havas to over 50%

Telefonica said to cancel media shift to Publicis for Havas deal

Martin Sorrell takes UK Government to court over media account

Publicis struggles in 3Q but Omnicom & Interpublic shine

Another US indie acquired as Olson sells out to ICF consultancy

Crispin Porter & Bogusky tipped as new Infiniti auto agency

Two key account wins for Y&R in China

Media moves for Bose Audio and L'Oreal Scandinavia

Media
CBS to launch own-brand online streaming service

Martha Stewart quits magazine business in license deal with Meredith

TOP ADVERTISING TERRITORIES
by projected media expenditure 2014

USA ($161.6bn)
China ($76.0bn)
Japan ($43.8bn)
UK ($25.0bn)
Germany ($22.8bn)
Brazil ($17.1bn)
France ($14.7bn)
Canada ($12.8bn)
Australia ($12.7bn)
Russia ($10.0bn)
South Korea ($9.8bn)
Italy ($9.5bn)
Hong Kong ($7.8bn)
India ($7.2bn)
Spain ($5.8bn)
(source: GroupM
This Year Next Year
July 2014)

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- New account assignments & account reviews last week -

Four of our favourite Ads of the Week

Diageo : Haig Club "Welcome"
by Adam&Eve DDB & Guy Ritchie

LVMH : Dior Parfums "Genesis"
by Iconoclast

H&M "You Vs"
by H&M Red Room

IBM "Smart To The Bone"
by Ogilvy New York & Gawker

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New Account Assignments last week

Infiniti - Global - creative - agency
Telefonica -
Global - media - agency
Bose -
US - media - agency
Li Ning -
China - creative - agency
L'Oreal -
Scandinavia - media - agency
Burger King -
China - creative - agency
RATP -
France - CRM - agency
Bayer -
Australia - media - agency
Historic Royal Palaces -
UK - creative - agency
Danepak -
UK - creative - agency
Funding Circle -
UK - creative - agency

agency assignments: subscribers only

New Account Reviews last week

MAIF - France - creative - agency
Dulux Paints -
Australia - media - agency

agency assignments: subscribers only

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The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

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New to the industry? Adbrands.net provides full oversight of the global industry and 
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure. 

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right. 

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.

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