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Adbrands.net: The world's leading advertisers and agencies

Seven Days
to 20th Nov 2014

Advertisers

Procter & Gamble to transfer Duracell business to Berkshire Hathaway

Grocery price war causes first decline in UK sales for more
than 20 years

Actavis to join Global Pharma Top Ten with deal for Botox owner Allergan

Amazon and Hachette come to terms in war over ebook pricing

Virgin Airlines soars but Virgin Money squeaks in twin IPO launches

Former Bertelsmann and Arcandor CEO Middelhoff jailed for embezzlement

CMO of troubled mobile operator Sprint to step down in 2015

New top marketers at Hyundai, Pizza Hut, Target and Rogers Canada

Agencies
Dentsu reports solid sales increase but plunging profits

Facebook begins rollout of inhouse creative agency

China's BlueFocus tipped as frontrunner to acquire Cossette of Canada

M&C Saatchi bolsters New York presence with SS&K stake

WPP unveils new content creation agency for L'Oreal Germany

Digital network Nurun to be split between Publicis Worldwide and Razorfish

Campbell Mithun drops the Campbell, Creston agencies add Unlimited

Digital heavyweight David Eastman joins NY indie as managing partner

Publicis gets one up on Havas with position on Peugeot Citroen roster

New agencies for Qatar Airways, Deutsche Bank, New York Lottery, Vodafone

Media
Viacom delivers flat results as ad challenges offset affiliate fee gains

Netflix enters Australia but Nielsen plans to measure US viewers

TOP ADVERTISING TERRITORIES
by projected media expenditure 2014

USA ($161.6bn)
China ($76.0bn)
Japan ($43.8bn)
UK ($25.0bn)
Germany ($22.8bn)
Brazil ($17.1bn)
France ($14.7bn)
Canada ($12.8bn)
Australia ($12.7bn)
Russia ($10.0bn)
South Korea ($9.8bn)
Italy ($9.5bn)
Hong Kong ($7.8bn)
India ($7.2bn)
Spain ($5.8bn)
(source: GroupM
This Year Next Year
July 2014)

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Everything you need to evaluate the leading agencies
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- New account assignments & account reviews last week -

Four of our favourite Ads of the Week

Asus "On The Fly"
by Superheroes New York

Christian Dior Couture "Snapshot in LA"
by Dior / Marion Cotillard / Bliss Inc

American Heart Association "Ceiling Crashers"
by Deutsch NY

Pfister Faucets "It's The Experience That Matters"
by Nurture Digital

Sign up here for a free weekly mailing of ads of the week or see our Facebook feed below

New Account Assignments last week

DS (ex Citroen) - Global - creative - agency
Deutsche Bank -
Global - media - agency
Qatar Airways -
Global - creative - agency
New York Lottery -
US - creative, media - agency
Vodafone -
Australia - creative - agency
Axe -
Canada - creative - agency
Relais & Chateaux -
Global - digital - agency
Carphone Warehouse -
UK - digital - agency

Seat - UK - CRM - agency
Build-a-Bear -
US - creative - agency
Yamaha Motorcycles -
Indonesia - creative - agency
FarFetch -
Global - creative - agency
Winamax -
France - creative - agency

Kuoni - UK - integrated - agency
Anchor butter - UK - creative - agency
Badger Ales - UK - creative - agency
agency assignments: subscribers only

New Account Reviews last week

US Army - US - all marketing - agency
CarMax - US - creative - agency
Government of South Australia - Australia - media - agency
Johnsonville sausage - US - creative - agency
Npower - UK - creative - agency
Secret Escapes - UK - creative - agency
agency assignments: subscribers only

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths, weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

More about Company Profiles | More about Account Assignments


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Starcom MediaVest DDB Procter and Gamble Diageo
OMD Ogilvy and Mather Coca Cola Walt Disney
MEC Global Mindshare Unilever Apple
BBDO McCann Erickson Kraft Foods Ford Motors
Carat LVMH Verizon
ZenithOptimedia JWT LOreal PepsiCo
Initiative
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Young and Rubicam American Express
Mediacom Target
TBWA Tesco

New to the industry? Adbrands.net provides full oversight of the global industry and 
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure. 

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right. 

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.

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