Everything you need to evaluate the leading agencies
and advertisers in the world's major advertising markets

- New account assignments & account reviews last week -

Four of our Favourite Ads of the Week

Apple "AirPods: Stroll"
by Apple & TBWA\MAL

Jeep "For Every Impossible"
by DDB Chicago

Ikea "Win at Sleeping"
by Mother London

Tiger Beer "Melting Pot"
by Marcel Sydney


New Account Assignments last week

Honda, Acura - US - media - agency
Coca-Cola Company - China - media - agency
Tyson Foods - US - media - agency
Vodafone - UK - creative - agency
Singapore Tourism - Global - media - agency
Western Union - Global - PR - agency
Herbal Essences - US - creative - agency
Cheestrings - UK - creative - agency
agency assignments: subscribers only

New Account Reviews last week

US Army - US - marketing services - agency
agency assignments: subscribers only

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths, weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

More about Company Profiles | More about Account Assignments


Most Requested Profiles

Agencies Advertisers & Brands
Starcom DDB Procter and Gamble Diageo
OMD Ogilvy and Mather Coca Cola Walt Disney
MEC Global Mindshare Unilever Apple
BBDO McCann Erickson Kraft Foods Ford Motors
Carat LVMH Verizon
Zenith Media J Walter Thompson LOreal PepsiCo
Initiative
SABMiller
Young and Rubicam American Express
Mediacom Target
TBWA Tesco

New to the industry? Adbrands.net provides full oversight of the global industry and
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure.

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right.

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.

Adbrands.net:
the leading advertising agencies, 
marketers & brands worldwide


Adbrands.net Adbrands.net. All rights reserved © Mind Advertising Ltd 1998-2017

SEVEN DAYS
to 12th Jan 2017

ADVERTISERS

Volkswagen Group seizes top spot among global automakers for 2016...

... but agrees to plead guilty over Dieselgate emissions with $4.3bn fine

Sears raises cash with sale of Craftsman tools to Stanley Black & Decker

Catalogue of woes from US physical retailers after a grim holiday season...

... but better than expected results from Marks & Spencer and other UK chains

Mars Inc doubles down on petcare with $9bn deal for veterinary group VCA

L'Oreal and Coty build beauty portfolios with high-end deals in US

Lenovo retains top spot in global PCs, but HP is close behind

Undeterred by Kold failure, Keurig to develop beer dispenser with AB InBev

McDonald's to offload mammoth China division to local investor CITIC

Alibaba moves into physical retail with deal for Chinese storeowner Intime

AGENCIES

Robert Senior to step down as global CEO of Saatchi & Saatchi

Former Starcom MediaVest leader named as North America CEO for Leo Burnett

Erin Johnson's J Walter Thompson discrimination lawsuit rolls on

BBDO network dominates Big Won creative rankings for 2016

Publicis Media suffers twin whammy with loss of Honda USA and Coca-Cola China

New agencies for Tyson Foods, Vodafone UK, Herbal Essences

US Army kicks off mammoth marketing services review

MEDIA

Netflix captures its first ever Best Drama accolade at Golden Globes

Still banking on Verizon deal, Yahoo Inc makes plans for the future

TOP ADVERTISING TERRITORIES
by projected media expenditure 2016

USA ($178.0bn)
China ($85.5bn)
Japan ($38.6bn)
UK ($25.9bn)
Brazil ($18.7bn)
Germany ($18.6bn)
France ($11.5bn)
Australia ($9.9bn)
Canada ($9.6bn)
South Korea ($8.9bn)
India ($8.7bn)
Italy ($8.0bn)
Israel ($5.4bn)
Spain ($5.4bn)
Mexico ($4.8bn)
Russia ($4.6bn)
Austria ($4.2bn)
Netherlands ($4.1bn)
Philippines ($4.0bn)
(source: GroupM
This Year Next Year
Dec 2015)

Chipotle Mexican Grill

Hugo Boss

Uniqlo

ICF Olson

Under Armour

Gilead Sciences

Amgen

 

 

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