Everything you need to know to evaluate the leading agencies
and advertisers in the world's major advertising markets
Seven Days
to 26th Jan 2012
Advertisers
Apple breaks records with a stunning performance for the
final quarter
Blackberry's co-CEOs resign but analysts fear new leader won't be tough enough
General Motors regains position as global
#1 in automobiles
JC Penney unveils new logo and aggressive promotional strategy
Bank of America
swings to full-year profit but slips behind JP Morgan Chase
Record spending by cardholders generates banner results for American Express
McDonald's, Intel and IBM also report best-ever revenues
and profits
Google achieves
record sales but
scares investors with
fall in margins
Grim final year for
Sony Ericsson prior
to Sony takeover
Anheuser-Busch
veteran Dave Peacock quits as president
Old Navy seeks new CEO following departure of Tom Wyatt
Sainsbury's appoints ex-Heineken exec as new marketing chief
Marketing changes in UK for Nintendo, Universal Pictures
and Innocent
Sara Lee takes full control of Senseo
coffee machines
Agencies
Carat clinches its biggest ever account gain with worldwide
GM business
Reviews for Walgreen's in US, Specsavers and New International in UK
New leaders for MediaCom USA and JWT London
Interpublic strengthens GolinHarris PR network in Germany and UK
McGarryBowen tops AdAge Agencies
of the Year
Media
Yahoo's revenues and profits slide following Microsoft search partnership
News International settles hacking claims for 37 celebrities and their friends
Fox and Unilever launch global marketing campaign for new TV scifi series Touch
Changes in marketing department at Netflix
Former Digitas boss David Kenny is new CEO at The
Weather Channel
TOP ADVERTISING TERRITORIES
by projected ad expenditure
for 201
USA ($154.1bn)
China ($61.7bn)
Japan ($50.0bn)
Germany ($25.3bn)
UK ($21.1bn)
Brazil ($20.8bn)
France ($15.1bn)
Canada ($14.2bn)
Australia ($14.1bn)
Italy ($13.1bn)
Russia ($11.9bn)
Spain ($8.4bn)
India ($7.8bn)
S Korea ($7.5bn)
(source: GroupM
Summer 11)
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Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths, weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?
The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.
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