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Seven Days
to 28th May 2015


Advertisers

World Cup sponsors Visa and Coke distance themselves from disgraced FIFA

Apple beats Google in latest Brandz ranking and Aldi tops Tesco

Investors unimpressed by Keurig's Coke-backed Kold drinks dispenser

Old Navy accounts for half of global sales in Gap group's 1Q results

Suntory boosts its vending network with buyout of Japan Tobacco drinks

British Airways secures Irish government backing for Aer Lingus deal

CVS boosts pharmacy benefits arm with $13bn OmniCare acquisition

P&G keeps whittling down beauty business with sale of Frederic Fekkai

New telecoms marketers at Sprint in US and BT in UK

Agencies
Volkswagen, J&J and two more big marketers join media review frenzy

Tamara Ingram promoted to chief client officer for all WPP account teams

Grey breaks up NY office into five separate client groups

US boutique Pereira & O'Dell buys itself back from Grupo ABC of Brazil

Bad week for GSD&M with loss of three separate accounts

FedEx drops Ketchum as lead global PR after two decades

New agencies for US Navy, LongHorn Steakhouse, Ubisoft & Peperami

Media
New US cable giant formed from merger of Charter and Time Warner Cable

TOP ADVERTISING TERRITORIES
by projected media expenditure 2015

USA ($177.0bn)
China ($82.9bn)
Japan ($39.5bn)
UK ($24.6bn)
Germany ($21.4bn)
Brazil ($15.8bn)
France ($13.4bn)
Australia ($12.0bn)
Canada ($11.7bn)
South Korea ($9.1bn)
Italy ($8.8bn)
Hong Kong ($8.0bn)
India ($7.9bn)
Russia ($6.9bn)
Spain ($5.8bn)
Mexico ($5.7bn)
Israel ($5.5bn)
Netherlands ($4.6bn)
Austria ($4.4bn)
Switzerland ($3.9bn)
(source: GroupM
This Year Next Year
Dec 2014)

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Everything you need to evaluate the leading agencies
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- New account assignments & account reviews last week -

Four of our Favourite Ads of the Week

Mattel: Scrabble "Anagram Lovers"
by LOLA Madrid

GE "Time Upon A Once"
by BBDO New York 

ZocDoc "Private Call"
by Goodby Silverstein

Kraft Singles "Orange Square"
by Union Canada

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New Account Assignments last week

Marshalls - US - creative - agency
PetSmart -
US - creative - agency
FedEx -
Global - PR - agency
Ubisoft -
EMEA - creative - agency
Acr Hardware -
US - creative - agency
LongHorn Steakhouse -
US - media - agency
US Navy -
US - creative - agency
Wonga.com -
UK - creative - agency
Peperami, Bifi -
Europe - media - agency
PZ Cussons -
Global - creative - agency
Harveys Furniture -
UK - creative - agency
Snyder's-Lance -
US - media - agency
Citroen -
Australia - creative, media - agency
Royal Mail -
UK - media - agency
Sport Chek -
Canada - creative - agency
Kenwood Vineyards -
US - creative - agency
Sixt -
UK - creative - agency
Keds -
US - creative - agency
Tourism Tasmania -
Australia - media - agency
Swoon Editions -
UK - creative - agency
agency assignments: subscribers only

New Account Reviews last week

Johnson & Johnson - Global (ex N America, Brazil) - media - agency
Volkswagen Group -
Global - media - agency
Sony -
Global - media - agency
BMW -
US - media - agency
Baileys, Gordon's Gin -
Global - creative - agency
Lincoln Financial -
US - creative - agency
Pear's Skincare -
Global - creative - agency
Impulse -
Global - creative - agency
Kayak.com -
Europe - creative - agency
agency assignments: subscribers only

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The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

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New to the industry? Adbrands.net provides full oversight of the global industry and 
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure. 

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right. 

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