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Grey Advertising



Omnicom The world's leading advertisers and agencies

Seven Days
to 27th Aug 2015

Apple CEO's well-timed email mitigates some damage from China market crash

Despite the meltdown Best Buy shares surge on hopes of long awaited turnaround

HP disappoints as PC and printer sales continue to slide

UK insurer RSA gives the nod to takeover bid from Zurich

Gambling rivals Paddy Power and Betfair in talks to combine

Thanks but no thanks says McDonald's to BK's McWhopper proposal

Russia orders ban on Western detergent in latest escalation in sanction row

WPP reports good numbers for 2Q but warns industry optimism is misplaced

TBWA to fold Canadian outpost into standalone agency Juniper Park

Starcom MediaVest chalks up another mediapalooza win with Visa

O2 and VCCP to split in Germany

New assignments for Humana, ABC TV, Secret deo, Best Buy

AMC's Walking Dead prequel sets new record audience for cable premiere

Netflix teams up with Softbank and Fuji TV for Japanese launch

by projected media expenditure 2015

USA ($177.0bn)
China ($82.9bn)
Japan ($39.5bn)
UK ($24.6bn)
Germany ($21.4bn)
Brazil ($15.8bn)
France ($13.4bn)
Australia ($12.0bn)
Canada ($11.7bn)
South Korea ($9.1bn)
Italy ($8.8bn)
Hong Kong ($8.0bn)
India ($7.9bn)
Russia ($6.9bn)
Spain ($5.8bn)
Mexico ($5.7bn)
Israel ($5.5bn)
Netherlands ($4.6bn)
Austria ($4.4bn)
Switzerland ($3.9bn)
(source: GroupM
This Year Next Year
Dec 2014)

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Everything you need to evaluate the leading agencies
and advertisers in the world's major advertising markets

- New account assignments & account reviews last week -

Four of our Favourite Ads of the Week

Suntory : Orangina "Le Shook"
by Grey London

Under Armour "Rule Yourself"
by Droga5 NY

British Heart Foundation "Classroom"
by DLKW Lowe

EA Games "Madden: The Movie"
by Heat San Francisco

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New Account Assignments last week

Visa - Global ex Europe - media - agency
Humana -
US - creative - agency
US - digital media - agency
Secret deo -
North America - creative - agency
Motorola -
Global - media - agency
AT&T -
Mexico - media - agency
Best Buy -
North America - creative projects - agency
Veltins beer -
Germany - creative - agency
Rexall pharmacies -
Canada - creative, media - agency
Leinenkugel's beer -
US - creative - agency
Pacifico beer -
US - creative - agency
Ehrmann yoghurt -
Germany - creative - agency
California Avocados -
US - creative, media - agency
agency assignments: subscribers only

New Account Reviews last week

O2 - Germany - creative - agency
Blue Moon -
US - creative - agency
agency assignments: subscribers only

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths, weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

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New to the industry? provides full oversight of the global industry and 
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure. 

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right. 

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here. 
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