Adbrands.net: the leading advertising agencies, marketers and brands worldwide

Adbrands.net: The world's leading advertisers and agencies

Everything you need to know to evaluate the leading agencies
and advertisers in the world's major advertising markets

Seven Days
to 17th May 2012

Advertisers
Coty drops Avon bid but prepares for IPO

JP Morgan Chase hammered by $2bn bad call on credit derivatives

P&G to shift
global beauty HQ
to Singapore under
new divisional chief

Cartier parent Richemont delivers sparkling financial results

Poor figures show JC Penney's revamp has yet to win over shoppers

Nissan beats Toyota
on sales growth and full-year profits

Sony delivers dismal results for last year; promises profit for current year

More turmoil as Best Buy's chairman follows CEO out the door

Pernod-Ricard concedes defeat
in US battle over
Havana Club name

Innocent posts big increase in sales for 2011 but even
bigger loss

Agencies
Dentsu reports jump in profits for last year

Former Draftfcb chief Modesto joins promo specialist Ryan

Publicis adds to digital portfolio in China

Big week for BFG 9000 with Unilever and Caesars wins

M&C Saatchi wins
brief to launch GM's Opel in Australia

HP and Dell drop
US boutique agencies
in favour of big
network strength

Arnold wins University
of Phoenix

New assignments
for Four Seasons, Orbitz, Orange and
T-Mobile UK

Luxottica eyewear group reviews global media

Media
Yahoo ousts CEO over CV discrepancies

Facebook IPO sure to rocket despite growing doubts among advertisers

Criminal charges for former News International head Rebekah Brooks

TOP ADVERTISING TERRITORIES
by projected ad expenditure
for 2012
USA ($154.1bn)
China ($61.7bn)
Japan ($50.0bn)
Germany ($25.3bn)
UK ($21.1bn)
Brazil ($20.8bn)
France ($15.1bn)
Canada ($14.2bn)
Australia ($14.1bn)
Italy ($13.1bn)
Russia ($11.9bn)
Spain ($8.4bn)
India ($7.8bn)
S Korea ($7.5bn)
(source: GroupM
Summer 11)

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Four of our Favourite Ads of the Week:

Playboy shower gel "Elevator" by DDB Paris	Volkswagen "Dad" by DDB London

Pilgrim's Choice "Good Choice Pilgrim" by Karmarama	BlackBerry "People Who Do" by AMV BBDO
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Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths, weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

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