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Adbrands.net: The world's leading advertisers and agencies

Seven Days
to 17th Feb 2015
NEXT UPDATE
5th March 2015


Advertisers

Apple said to be working secretly on electric car project

Kraft shakes up management team following disappointing year

Patriarch of Ferrero confectionery company dies at 89

L'Oreal delivers a stronger finish to a quiet year

Former Hillshire Brands CEO finds a new berth at ConAgra

Agencies
Interpublic reports huge jump in profits for 2014

Havas organic growth is more than twice domestic rival Publicis

WPP expands research profile in equity alliance with ComScore

New purchases for Isobar, Publicis Groupe and French agency Herezie

Assignment changes for Zico Coconut Water, SFR and Campbell's Arnott's

Media
Time Inc reports grim figures for first year as an independent

TOP ADVERTISING TERRITORIES
by projected media expenditure 2014

USA ($161.6bn)
China ($76.0bn)
Japan ($43.8bn)
UK ($25.0bn)
Germany ($22.8bn)
Brazil ($17.1bn)
France ($14.7bn)
Canada ($12.8bn)
Australia ($12.7bn)
Russia ($10.0bn)
South Korea ($9.8bn)
Italy ($9.5bn)
Hong Kong ($7.8bn)
India ($7.2bn)
Spain ($5.8bn)
(source: GroupM
This Year Next Year
July 2014)

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Everything you need to evaluate the leading agencies
and advertisers in the world's major advertising markets

- New account assignments & account reviews last week -

Four of our Favourite Ads of the Week

Carlsberg "If Carlsberg Did Supermarkets..."
by 72andSunny Amsterdam

Toyota "Dive Into The Hybrid"
by Asatsu DK Tokyo

KFC "Families"
by BBH London

Booking.com "Booking Hero"
by Wieden & Kennedy Amsterdam

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New Account Assignments last week

Vodafone - UK - creative - agency
Acer -
Global - creative - agency
Major League Baseball -
US - creative - agency
Unilever margarine -
Global - PR - agency
Samsung appliances -
US - creative - agency
Skoda, VW commercial -
Australia - creative - agency
Zico Coconut Water -
US - creative - agency
Pitney Bowes -
Global - PR - agency
Allergan -
Asia Pacific - media - agency
Bombay Sapphire -
Global - creative - agency
Public Health England -
UK - creative - agency
Ribena -
UK - creative - agency
Siemens appliances -
UK - creative - agency
Jenny Craig -
Australia - creative - agency
Spreadshirt -
Europe - creative - agency
BankSA -
Australia - creative - agency
Up & Go -
UK - creative - agency
Eon -
UK - PR - agency
agency assignments: subscribers only

New Account Reviews last week

Wells Fargo - US - media - agency
SFR -
France - media - agency
Ace Hardware -
US - creative - agency
Karstadt -
Germany - creative - agency
Campbell's Arnott's -
Australia - creative - agency
Transport for London -
UK - creative, media - agency
The European Tour -
UK - creative - agency
Helly Hansen -
Global - creative - agency
Budgens -
UK - creative - agency
888 -
UK - media - agency
Tourism Tasmania -
Australia - media - agency
agency assignments: subscribers only

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The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

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New to the industry? Adbrands.net provides full oversight of the global industry and 
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure. 

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right. 

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.

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