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Omnicom The world's leading advertisers and agencies

Seven Days
to 30th Sep 2015

New CEO is one of several management changes at struggling Volkswagen

Burger King puts pressure on "McDo" in France with deal for local rival Quick

Ralph Lauren picks Old Navy boss to replace him as CEO

Merger talks between Vodafone and Liberty Global end without agreement

Japan Tobacco buys international rights to American Spirit cigs for $5bn

Google keeps the pace with Apple with several new mobile and streaming devices

Senior management changes at GM's Vauxhall Motors and McDonald's

Havas to acquire European digital group Fullsix for $75m

Engine Group expands US footprint with office of Partners Andrews Aldridge

Another big loss for RKCR/Y&R as Lloyds Bank moves to A&E DDB

Publicis New York wins big with Sears and Citibank and Havas gets Kmart

General Mills transfers US media out of ZenithOptimedia

New agencies for Lifelock & Vodafone, reviews for Milk-Bone & France Televisions

Axel Springer confirms takeover of Business Insider for $343m

Media monitors ComScore and Rentrak to merge with support from WPP

French lawmakers debate creation of public service "BBC a la Francaise"

Readers Digest Association unveils new name as it heads towards its centenary

by projected media expenditure 2015

USA ($177.0bn)
China ($82.9bn)
Japan ($39.5bn)
UK ($24.6bn)
Germany ($21.4bn)
Brazil ($15.8bn)
France ($13.4bn)
Australia ($12.0bn)
Canada ($11.7bn)
South Korea ($9.1bn)
Italy ($8.8bn)
Hong Kong ($8.0bn)
India ($7.9bn)
Russia ($6.9bn)
Spain ($5.8bn)
Mexico ($5.7bn)
Israel ($5.5bn)
Netherlands ($4.6bn)
Austria ($4.4bn)
Switzerland ($3.9bn)
(source: GroupM
This Year Next Year
Dec 2014)

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- New account assignments & account reviews last week -

Four of our Favourite Ads of the Week

Unilever : Dove "Change One Thing"
by Evidently

Nike "Last"
by Wieden & Kennedy

H&M "I, Beckham"
by Adam&Eve DDB

Adobe "The Launch"
by Goodby Silverstein

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New Account Assignments last week

General Mills - US - media - agency
Sears -
US - creative - agency
Citigroup -
Global - media - agency
Kmart -
US - creative - agency
Lloyds Bank -
UK - creative - agency
Lifelock -
US - creative - agency
Vodafone -
UK - CRM - agency
California Lottery -
US - digital - agency
Bosch Power Tools -
Asia - creative - agency
Ulta Beauty -
US - creative - agency
Picturehouse -
UK - creative - agency
agency assignments: subscribers only

New Account Reviews last week

Milk-Bone - North America - creative - agency
France Televisions -
France - media - agency
agency assignments: subscribers only

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Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right. 

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