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Seven Days
to 16th May 2013

Advertisers
Investors seem unimpressed by new Icahn proposal to oppose Dell's private buyout

Sony's biggest shareholder calls for IPO of its music and movies business

UK telecoms giant BT aims to boost broadband take-up with free sport

Google's Larry Page discloses benign vocal ailment, launches streaming music service

Amazon under attack from UK politicians and media over low tax payments

Japanese electronics firm Sharp changes management after more record losses

Nissan posts only modest growth despite record vehicle sales

Danone acquires US baby food brand Happy Family

New CEO for Iglo Birds Eye in Europe; Taco Bell marketer moves up to president

Agencies
Dentsu reports best financial results since 2007 as Japan enjoys economic recovery

Solid 1Q performance from Sapient but one-off charges dent earnings

Havas' Arena Media scores biggest ever win with LG outside North America

Mindshare adds global Dyson and TGI Friday's in US

New media agencies for Tempur-Pedic and Ace Hardware

Clarks Shoes appoints BBH for global creative

Pan-Euro media reviews for SCA Hygiene and AS Watson retail chains

Media
Upfront week for US networks; CBS aims to exploit current lead in adults and all viewers

UK's Channel 4 reports first annual loss in a decade

TOP ADVERTISING TERRITORIES
by projected ad expenditure
for 201
3
USA ($156.5bn)
China ($69.0bn)
Japan ($55.5bn)
Germany ($21.7bn)
UK ($21.8bn)
Brazil ($17.3bn)
Canada ($13.7bn)
France ($13.2bn)
Australia ($12.9bn)
Russia ($10.4bn)
Italy ($9.7bn)
South Korea ($8.9bn)
Hong Kong ($7.1bn)
India ($7.1bn)
Spain ($5.8bn)
(source: GroupM
This Year Next Year
Dec 2012)

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 Four of our Favourite Ads This Week: 

Getty Images "85 Seconds"
by AlmapBBDO Brazil

Audi "It Couldn't Be Done"
by Venables Bell & Partners

Budweiser "To The Dreamers"
by Anomaly London

Mondelez "Hello Joy"
by Buzzman

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Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths, weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

More about Company Profiles | More about Account Assignments

New to the industry? See here for a brief summary of how the agency business is structured.


Most Requested Profiles

Agencies Advertisers & Brands
Starcom MediaVest DDB Procter and Gamble Diageo
OMD Ogilvy and Mather Coca Cola Walt Disney
MediaEdge:CIA Mindshare Unilever Apple
BBDO McCann Erickson Kraft Foods Ford Motors
Carat Draft FCB LVMH Verizon
ZenithOptimedia JWT LOreal PepsiCo
Initiative Universal McCann Nike SABMiller
Young and Rubicam Saatchi and Saatchi Sony American Express
Mediacom Bartle Bogle Hegarty Johnson and Johnson Target
TBWA Wieden and Kennedy Toyota Tesco

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