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Adbrands.net: The world's leading advertisers and agencies

Seven Days
to 22nd Jan 2015


Advertisers

Google to launch branded US mobile service through Sprint & T-Mobile

Deal with Hutchison's Three or Sky imminent for O2 UK

Currencies, China and margarine sales dent Unilever's year

Pharma growth powers strong performance from Johnson & Johnson

Toyota retains global #1 auto spot but set to slip below VW in 2015

Buick, Cadillac and Opel/Vauxhall offset Chevrolet declines at GM

Low cost Dacia is a star performer for Renault

Bank Of America & Citigroup hit by litigation and trading slump

Smirnoff and Absolut lose sales in US vodka to up and coming brands

David Taylor moves into pole position at P&G with expanded duties

New marketers at Samsung, Chick-Fil-A and Asda

Agencies
BBDO, Dentsu and Adam&Eve DDB among the winners in Big Won round-up

Succession at Deutsch as Donny steps away to launch TV comedy series

New agencies for Aer Lingus, Investec and Thomas Cook

Big account reviews in Germany at MediaMarkt and Unilever

Media
Netflix share price soars on back of strong global growth

Amazon plans to enter the independent movie business

Discovery mulling a bid for UK Premier League football rights

TOP ADVERTISING TERRITORIES
by projected media expenditure 2014

USA ($161.6bn)
China ($76.0bn)
Japan ($43.8bn)
UK ($25.0bn)
Germany ($22.8bn)
Brazil ($17.1bn)
France ($14.7bn)
Canada ($12.8bn)
Australia ($12.7bn)
Russia ($10.0bn)
South Korea ($9.8bn)
Italy ($9.5bn)
Hong Kong ($7.8bn)
India ($7.2bn)
Spain ($5.8bn)
(source: GroupM
This Year Next Year
July 2014)

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- New account assignments & account reviews last week -

Four of our Favourite Ads of the Week

Adidas Football "There Will Be Haters"
by Iris Worldwide

British Army Reserves "Be The Best"
by J Walter Thompson London

Cathay Pacific "Miss Adventure"
by McCann Worldgroup

NZTA "Numbers"
by Clemenger BBDO New Zealand

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New Account Assignments last week

Aer Lingus - Global - creative - agency
Investec -
South Africa - creative - agency
Thomas Cook -
Europe - creative - agency
William Hill -
Australia - creative - agency
Allergan -
Asia Pacific - creative - agency
Galeries Lafayette -
France - creative - agency
Vauxhall -
UK - creative - agency
Nicolas Wines -
France - creative - agency
Peperami, BiFi -
Europe - creative - agency
DeMak'Up -
France - creative - agency
World Vision -
Australia - media - agency
agency assignments: subscribers only

New Account Reviews last week

MediaMarkt - Germany - creative, media - agency
Unilever -
Germany - media - agency
BMW -
France - creative - agency
CarMax -
US - media - agency
SNCF -
France - digital - agency
Aeroports de Paris -
France - creative - agency
Legal & General -
UK - creative, media - agency
Admiral Insurance -
UK - creative - agency

agency assignments: subscribers only

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths, weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

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Carat LVMH Verizon
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SABMiller
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Mediacom Target
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New to the industry? Adbrands.net provides full oversight of the global industry and 
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure. 

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right. 

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.

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