Adbrands.net menu map 

search this site
 

account assignments

Subscribe here

free updates

Dove

Grey Advertising

Nestle

McDonald's

Omnicom

Adbrands.net: The world's leading advertisers and agencies

Seven Days
to 4th Sept 2014

Next Update
Sept 18th


Advertisers

Tesco's new chief issues rallying call to staff after second profit warning

Home Depot latest US retailer to be hit by potentially massive data theft

LVMH and Hermes make peace over shareholding dispute

Senior management changes at Danone, Renault, BAT and Shoppers Drug Mart

China troubles weigh heavily on results from beauty group Coty

European OTC drug company Omega Pharma up for sale

Telefonica aims for local leadership in Brazil with Vivendi deal

Barclays offloads Spanish banking business at a loss to Caixabank

Slow turnaround at Australian surfing specialist Billabong

Agencies
Havas delivers strong 2Q performance topping all rivals except WPP

Publicis Groupe back on acquisition trail with Canadian digital shop Nurun

"Framily Frobinson" dumped as Sprint calls another creative review

Time Warner's Turner division selects new media agency

HP consolidates global PR with Omnicom's Porter Novelli

New agencies for Choice Hotels, Dove Men+Care, Pernod-Ricard US media

Media
Time Warner walks away but Vice Media scores even better deal with A&E

BBC set to pick first woman to head its supervisory trust

TOP ADVERTISING TERRITORIES
by projected media expenditure 2014

USA ($161.6bn)
China ($76.0bn)
Japan ($43.8bn)
UK ($25.0bn)
Germany ($22.8bn)
Brazil ($17.1bn)
France ($14.7bn)
Canada ($12.8bn)
Australia ($12.7bn)
Russia ($10.0bn)
South Korea ($9.8bn)
Italy ($9.5bn)
Hong Kong ($7.8bn)
India ($7.2bn)
Spain ($5.8bn)
(source: GroupM
This Year Next Year
July 2014)

Jobs & Careers

 

WPP

Heineken

Publicis Groupe

Leo Burnett

LinkedIn

ExtravOrganza Events

 

Everything you need to evaluate the leading agencies
and advertisers in the world's major advertising markets
Four of our favourite Ads of the Week

Marks & Spencer "Adventures: Food'"
by RKCR/Y&R

Diageo Guinness "Made Of Black"
by AMV BBDO

Gap "Dress Normal: Kiss"
by Wieden & Kennedy NY

Volkswagen "It's A Confidence Thing"
by DDB Sydney

Sign up here for a free weekly mailing of ads of the week or see our Facebook feed below

New Account Assignments last week

Turner Broadcasting System - US - media - agency
Tata group -
Global - creative - agency
Pernod-Ricard -
US - media - agency
HP -
Global - PR - agency
Choice Hotels -
US - integrated - agency
Dove Men+Care -
US - creative - agency
Hampton Inn -
US - creative - agency

LEGO - Germany - media - agency
Syfy channel -
Global - creative - agency
Lotus Cars - Global - creative - agency
Jet Tours - France - creative - agency
Innocent - UK - media - agency
agency assignments: subscribers only

New Account Reviews last week

Sprint - US - creative - agency
Volkswagen - China - media - agency
Galeries Lafayette - France - creative - agency
KFC - France - creative - agency
agency assignments: subscribers only

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths, weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

More about Company Profiles | More about Account Assignments


Most Requested Profiles

Agencies Advertisers & Brands
Starcom MediaVest DDB Procter and Gamble Diageo
OMD Ogilvy and Mather Coca Cola Walt Disney
MEC Global Mindshare Unilever Apple
BBDO McCann Erickson Kraft Foods Ford Motors
Carat Draft FCB LVMH Verizon
ZenithOptimedia JWT LOreal PepsiCo
Initiative
SABMiller
Young and Rubicam American Express
Mediacom Target
TBWA Tesco

New to the industry? Adbrands.net provides full oversight of the global industry and 
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure. 

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right. 

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.

Adbrands.net: 
the leading advertising agencies, 
marketers & brands worldwide

 


Adbrands.net Adbrands.net. All rights reserved ? Mind Advertising Ltd 1998-2014 search not found