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Adbrands.net: The world's leading advertisers and agencies

Seven Days
to 16th April 2015


Advertisers

GE to divest financial services and concentrate on industrial manufacturing

Management rift emerges between Volkswagen Group's chairman and its CEO

Work still to be done but P&G chief AG Lafley could step down this summer

JP Morgan Chase still clear leader among US banks by 1Q results

Currency winds boost LVMH and Unilever but underlying problems remain

Corona Extra powers strong results for Constellation Brands

Australian icons Woolsworths and Mortein under fire for social media blunders

Beauty group Avon exploring "strategic alternatives"

Nokia bounces back with deal to acquire networking rival Alcatel-Lucent

Coke revs up wider Share A Coke campaign but loses NBA to PepsiCo

New marketers at Visa, Royal Bank of Scotland and BT

Agencies
Poor annual results from Grayling and Citigate parent Huntsworth

Havas Worldwide president Kate Robertson steps down

Coty calls global media review but angers bidders with extended terms

Bacardi group consolidates global creative and media with Omnicom

New agencies for Jimmy Dean, Hilton Homewood Suites and WeightWatchers

Media
Google under threat in Europe from wide-ranging antitrust lawsuit

LinkedIn expands services with $1.5bn takeover of training service Lynda.com

Netflix tops 60m subscribers worldwide as growth continues home and abroad

TOP ADVERTISING TERRITORIES
by projected media expenditure 2015

USA ($177.0bn)
China ($82.9bn)
Japan ($39.5bn)
UK ($24.6bn)
Germany ($21.4bn)
Brazil ($15.8bn)
France ($13.4bn)
Australia ($12.0bn)
Canada ($11.7bn)
South Korea ($9.1bn)
Italy ($8.8bn)
Hong Kong ($8.0bn)
India ($7.9bn)
Russia ($6.9bn)
Spain ($5.8bn)
Mexico ($5.7bn)
Israel ($5.5bn)
Netherlands ($4.6bn)
Austria ($4.4bn)
Switzerland ($3.9bn)
(source: GroupM
This Year Next Year
Dec 2014)

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Everything you need to evaluate the leading agencies
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- New account assignments & account reviews last week -

Four of our Favourite Ads of the Week

Diesel Loverdose "Redkiss"
by Fred+Farid

Du Channel "Too Distressing"
by Leo Burnett Dubai - CONTENT WARNING

Britvic: Robinsons "They Grow Up Fast"
by BBH London

Nike "Inner Thoughts"
by Wieden & Kennedy Portland

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New Account Assignments last week

Bacardi brands - Global - creative, media - agency
Jimmy Dean -
US - creative - agency
Homewood Suites -
US - creative - agency
WeightWatchers -
US - creative - agency
Smashburger -
US - creative - agency
Orangina -
France - creative - agency
West Elm -
US - creative - agency
Toni & Guy haircare -
US, UK - digital services - agency
Royal Caribbean -
UK - creative - agency
Virgin Active -
UK - digital - agency
Oxfam -
Germany - creative - agency
Budgens -
UK - creative - agency
Thatchers Cider -
UK - creative - agency
agency assignments: subscribers only

New Account Reviews last week

Visa - Global - media - agency
Coty -
Global - media - agency
Etihad Airways -
US - creative - agency
Suntory Food & Drink Europe -
Europe - media - agency
I Love New York -
US - creative - agency
Belvedere vodka -
US - creative - agency
Famous Grouse -
UK - creative - agency
agency assignments: subscribers only

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths, weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

More about Company Profiles | More about Account Assignments


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Agencies Advertisers & Brands
Starcom MediaVest DDB Procter and Gamble Diageo
OMD Ogilvy and Mather Coca Cola Walt Disney
MEC Global Mindshare Unilever Apple
BBDO McCann Erickson Kraft Foods Ford Motors
Carat LVMH Verizon
ZenithOptimedia J Walter Thompson LOreal PepsiCo
Initiative
SABMiller
Young and Rubicam American Express
Mediacom Target
TBWA Tesco

New to the industry? Adbrands.net provides full oversight of the global industry and 
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure. 

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right. 

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.

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