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Omnicom The world's leading advertisers and agencies

Seven Days
to 21st Aug 2014


Coca-Cola makes
its move on
Monster Energy

Estee Lauder shines but Elizabeth Arden struggles

Carlsberg and Heineken feel the pain from Russian standoff

Kraft teams up with McDonald's to launch McCafe packet coffee

Asda's George overtakes M&S as
#2 UK fashion brand
by volume

More management turmoil at Bacardi
North America

Samsung aims to disrupt iPhone 6 launch with new Galaxy Alpha

Electrolux among
the suitors for GE
home appliances

More developments in Chiquita Fruit and Family Dollar deals

MDC Partners hits the acquisition trail with two new purchases

Australian marketing services group Enero finally back to breakeven

TBWA's holiday Apple ad wins Emmy as Best Commercial

Publicis North America names new chief marketing officer

Wunderman wins global digital duties for GSK consumer healthcare

New agencies for Jim Beam digital, Couche-Tard creative, Myer, Mazda

Media reviews for global Beiersdorf and Brown-Forman

Barry Diller's IAC
adds social media

Conde Nast sells fashion trade bible WWD to Variety owner Penske Media

by projected media expenditure 2014

USA ($161.6bn)
China ($76.0bn)
Japan ($43.8bn)
UK ($25.0bn)
Germany ($22.8bn)
Brazil ($17.1bn)
France ($14.7bn)
Canada ($12.8bn)
Australia ($12.7bn)
Russia ($10.0bn)
South Korea ($9.8bn)
Italy ($9.5bn)
Hong Kong ($7.8bn)
India ($7.2bn)
Spain ($5.8bn)
(source: GroupM
This Year Next Year
July 2014)

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Publicis Groupe

Leo Burnett


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Everything you need to evaluate the leading agencies
and advertisers in the world's major advertising markets
Four of our favourite Ads of the Week

NBC Emmy Awards "Barely Legal Pawn'"
by PMK-BNC & Paulilu

McDonald's "The Tree"
by Leo Burnett London

Specsavers "Detective (C4 sponsor idents)"
by Specsavers Creative

PepsiCo : Gatorade "Sweat It To Get It: Slap"
by TBWA Chiat Day

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New Account Assignments last week

GSK Consumer Healthcare - Global - digital - agency
Myer -
Australia - creative - agency
Coca-Cola -
China - creative - agency
Jim Beam -
US - digital - agency

Couche-Tard - Canada - creative - agency
Budget Direct - Australia - creative - agency
Barangaroo Development - Australia - creative - agency
Mazda - Australia - planning - agency
Hillarys Blinds - UK - media - agency
Whirlpool - Canada - media - agency
Belk - US - digital services - agency
MetLife - Hong Kong - creative - agency
Huawei mobile - UK - creative - agency
Scottish Power - UK - CRM - agency
Bank Danomon - Indonesia - creative - agency
Tourism WA - Australia - creative - agency
agency assignments: subscribers only

New Account Reviews last week

Beiersdorf - Global - media - agency
Brown-Forman - Global - media - agency
Securite Routiere - France - creative - agency
RATP - France - creative - agency
RACV - Australia - creative - agency
agency assignments: subscribers only

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The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

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New to the industry? provides full oversight of the global industry and 
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure. 

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right. 

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here. 
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