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Omnicom The world's leading advertisers and agencies

Seven Days
to 26th Nov 2015

Pfizer's $160bn deal for Allergan is second largest acquisition in corporate history

Real life and fiction blur in Pepsi's tie-up with hit Fox show Empire

Emirates airline takes over as global sponsor of ATP World Tour tennis

Estee Lauder promotes Jane Hertzmark Hudis to joint brand president

Arcadia confirms Beyonce streetwear launch following solid performance for 2015

Hillshire brands buy lifts meat giant Tyson Foods

Post revenues soar following acquisition spree

Pinnacle Foods bulks up with Boulder Brands buyout

Ex Subway spokesman Jared Fogle gets 15-year jail sentence

Omnicom boosts DDB with acquisition of Brazil's Grupo ABC

Unilever reappoints incumbents Mindshare, PHD and Initiative in media review

New agencies for Squarespace, Morgan Stanley, General Mills & The Sun

Yahoo's Marissa Mayer gets hammered by business media commentators

Lacklustre results from UK media and B2b giant Daily Mail General Trust

by projected media expenditure 2015

USA ($177.0bn)
China ($82.9bn)
Japan ($39.5bn)
UK ($24.6bn)
Germany ($21.4bn)
Brazil ($15.8bn)
France ($13.4bn)
Australia ($12.0bn)
Canada ($11.7bn)
South Korea ($9.1bn)
Italy ($8.8bn)
Hong Kong ($8.0bn)
India ($7.9bn)
Russia ($6.9bn)
Spain ($5.8bn)
Mexico ($5.7bn)
Israel ($5.5bn)
Netherlands ($4.6bn)
Austria ($4.4bn)
Switzerland ($3.9bn)
(source: GroupM
This Year Next Year
Dec 2014)

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- New account assignments & account reviews last week -

Four of our Favourite Ads of the Week

KFC "Friendship Bucket"
by BBH London

Cadbury's "WE: Crowd-coloured Short Film"
by SapientNitro

Samsung Gear S2 "Turn The Bezel"
by R/GA

Loteria de Navidad "Justino"
by Leo Burnett Madrid

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New Account Assignments last week

Unilever - Global - media - agency
Squarespace -
US - creative - agency
Seabourn Cruises - 
US - creative - agency
General Mills -
India - creative - agency
Belstaff -
Europe - creative - agency
Samsung TVs -
UK - creative - agency
Napapirji -
US - creative - agency
Wearnes Automotive -
Singapore - media - agency
Morgan Stanley -
US - media - agency
Harvester Inns, Toby carveries -
UK - creative - agency
The Sun -
UK - creative - agency
iiNet -
Australia - media - agency
UK - creative - agency
Elbphilharmonie -
Germany - creative - agency
agency assignments: subscribers only

New Account Reviews last week

Co-operative Food - UK - creative - agency
Fido Mobile -
Canada - creative - agency
Ikea -
Australia - PR - agency
agency assignments: subscribers only

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Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right. 

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