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Seven Days
to 28th Aug 2014

Advertisers

Burger King to acquire Canadian quick serve rival Tim Hortons

McDonald's names new US chief, faces political pressure in Russia

China launches corruption investigation into two Volkswagen managers

Pernod Ricard announces weak annual results, replaces marketing head

Net loss at Australia's Treasury Wines as a result of impairment charges

Drug giant Roche bulks up with purchase of US biotech InterMune

Kraft to launch K-Cups versions of Maxwell House and other coffee brands

Agencies
Digital trading gives a big boost to WPP's half year results

Chinese marketing group BlueFocus doubles first half sales and profits

The summer of sport generates solid growth for Chime

Ogilvy triumphs over Droga5 and Wieden to win global Coke Zero

New agencies for Porsche USA, Morphie and Harrods

Media
Amazon beats Google to gaming site Twitch and preps new ad service

Netflix shut out at primetime Emmy awards despite nominations haul

Canadian media groups Rogers and Shaw to launch their own streaming service

New chief marketing officer at Conde Nast

TOP ADVERTISING TERRITORIES
by projected media expenditure 2014

USA ($161.6bn)
China ($76.0bn)
Japan ($43.8bn)
UK ($25.0bn)
Germany ($22.8bn)
Brazil ($17.1bn)
France ($14.7bn)
Canada ($12.8bn)
Australia ($12.7bn)
Russia ($10.0bn)
South Korea ($9.8bn)
Italy ($9.5bn)
Hong Kong ($7.8bn)
India ($7.2bn)
Spain ($5.8bn)
(source: GroupM
This Year Next Year
July 2014)

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Four of our favourite Ads of the Week

P&G Herbal Essences "The Vegan'"
by Wieden & Kennedy

Audi "Unscripted Life"
by Venables Bell

P&G Ariel "Laundry Science"
by Beacon Communications

Das Handwerk "Pack Mit An"
by TBWA Heimat

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New Account Assignments last week

Coke Zero - Global - creative - agency
Porsche -
US - creative - agency
Tangerine -
Canada - media - agency
Bpost -
Belgium - media - agency
Guitar Center -
US - media - agency
Morphie -
US - creative - agency
WeightWatchers -
Canada - creative - agency

Celebrity Cruises - UK - media - agency
TV Land -
US - media - agency
Harrods - UK - creative - agency
Erasco - Germany - creative - agency
Pilot pens - France - creative - agency
agency assignments: subscribers only

New Account Reviews last week

Carrefour - France - media - agency
agency assignments: subscribers only

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how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure. 

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right. 

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