Everything you need to evaluate the leading agencies
and advertisers in the world's major advertising markets

- New account assignments & account reviews last week -

Four of our Favourite Ads of the Week

McDonald's "Gravicheese"
by TBWA Paris

Air New Zealand "Safety In Hollywood"
by True New Zealand

P&G Magistral "Dish Therapy: Boss"
by Grey Argentina

Esso "Journeys That Matter: Sophie"
by Adam&Eve DDB


New Account Assignments last week

GlaxoSmithKline OTC - Global - creative, digital etc - agency
Lysol/Dettol - US - creative - agency
Staples - US - creative - agency
Siemens - Global - employer marketing - agency
Unitymedia - Germany - creative - agency
Innocent - Europe - creative - agency
Alzheimer's Society - UK - creative - agency
Under Armour - Germany - creative - agency
Coronado Brewing - US - creative - agency
agency assignments: subscribers only

New Account Reviews last week

Intermarche - France - creative - agency
Opel - Germany - creative - agency
Vauxhall - UK - CRM - agency
agency assignments: subscribers only

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths, weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

More about Company Profiles | More about Account Assignments


Most Requested Profiles

Agencies Advertisers & Brands
Starcom MediaVest DDB Procter and Gamble Diageo
OMD Ogilvy and Mather Coca Cola Walt Disney
MEC Global Mindshare Unilever Apple
BBDO McCann Erickson Kraft Foods Ford Motors
Carat LVMH Verizon
ZenithOptimedia J Walter Thompson LOreal PepsiCo
Initiative
SABMiller
Young and Rubicam American Express
Mediacom Target
TBWA Tesco

New to the industry? Adbrands.net provides full oversight of the global industry and
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure.

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right.

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.

Adbrands.net:
the leading advertising agencies, 
marketers & brands worldwide


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SEVEN DAYS
to 21st Jul 2016

ADVERTISERS
Japan's SoftBank snaps up smartphone chip designer ARM for cool £24bn

Unilever takes first step into razor market with $1bn deal for Dollar Shaving Club

Personal care and emerging markets underpin another solid quarter for Unilever

US banks all beat analysts' expectations as financial markets recover from 1Q slump

Microsoft posts solid year though revenues fall in wake of Windows 10 giveaway

Bayer raises offer for Monsanto but fails to win approval

MasterCard updates logo but faces sizeable legal costs in UK over intercharge fees

Diageo appoints new global brand director for Smirnoff

AGENCIES
Omnicom continues fair with solid 2Q performance

Digital gains offset media losses for Publicis but could be trouble ahead in 3Q

Interpublic beats both rivals for organic growth once again

Magazine house Gruner + Jahr expands services with deal for Webguerillas agency

Seattle creative agency Creature shuts its doors

GlaxoSmithKline consolidates global OTC with roster headed by Grey and Saatchi

McCann takes Reckitt Benckiser's Dettol/Lysol business from Havas Worldwide

New agencies for Staples, Siemens; reviews at Intermarche, Opel, possibly P&G UK media

MEDIA
Weak subscriber growth at Netflix as older users baulk at rate increases

Revenues plunge and losses soar as Yahoo nears end of the road

Fox News chairman Roger Ailes "resigns" with $40m payoff following sexual harassment lawsuit

Viacom readying a deal to sell almost half of Paramount Studios to China's Wanda

TOP ADVERTISING TERRITORIES
by projected media expenditure 2016

USA ($178.0bn)
China ($85.5bn)
Japan ($38.6bn)
UK ($25.9bn)
Brazil ($18.7bn)
Germany ($18.6bn)
France ($11.5bn)
Australia ($9.9bn)
Canada ($9.6bn)
South Korea ($8.9bn)
India ($8.7bn)
Italy ($8.0bn)
Israel ($5.4bn)
Spain ($5.4bn)
Mexico ($4.8bn)
Russia ($4.6bn)
Austria ($4.2bn)
Netherlands ($4.1bn)
Philippines ($4.0bn)
(source: GroupM
This Year Next Year
Dec 2015)

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