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Grey Advertising



Omnicom The world's leading advertisers and agencies

Seven Days
to 25th Sept 2014


New shock as Tesco uncovers 250m of over-stated profits

Bosch to buy out Siemens from BSH home appliances
joint venture

P&G finds a buyer
for European
Iams petfoods

Dutch group Philips to spin off lighting division as separate company

Bayer to focus on healthcare and crop science with polymers demerger

Oracle founder Larry Ellison swaps CEO role for chairman & CTO

Telefonica takes leadership in Brazilian telecoms with GVT deal

Home Depot
confirms massive security breach

US heritage brewer Pabst sold to Cypriot-Russian company

New marketers at
NFL, Kimberly-Clark, Ad Council, Dixons Carphone

WPP acquires large minority in Target's media agency among other deals

Publicis Groupe restructures social media agency MRY

Parisian indie Fred & Farid to open New York office in 2015

Senior management changes at Omnicom, BBH and Ogilvy PR

Busy week for Saatchi & Saatchi with three account gains and
one loss

Alibaba sets new record with $25bn IPO

Hasbro cedes control of cable TV unit The Hub to partner Discovery

by projected media expenditure 2014

USA ($161.6bn)
China ($76.0bn)
Japan ($43.8bn)
UK ($25.0bn)
Germany ($22.8bn)
Brazil ($17.1bn)
France ($14.7bn)
Canada ($12.8bn)
Australia ($12.7bn)
Russia ($10.0bn)
South Korea ($9.8bn)
Italy ($9.5bn)
Hong Kong ($7.8bn)
India ($7.2bn)
Spain ($5.8bn)
(source: GroupM
This Year Next Year
July 2014)

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Publicis Groupe

Leo Burnett


ExtravOrganza Events


Everything you need to evaluate the leading agencies
and advertisers in the world's major advertising markets
Four of our favourite Ads of the Week

Vorwerk "Fall in Love with Technology'"
by Saatchi & Saatchi Duesseldorf

Lycra "Lycra Moves You"
by SapientNitro

Coca-Cola: Diet Coke "Economy Class"
by Droga5 NY

DirecTV "Creepy Rob Lowe"
by Grey New York

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New Account Assignments last week

Iams, Eukanuba - US - creative - agency
Bonefish Grill -
US - creative - agency
Rekorderlig cider -
Global - creative - agency
Masters DIY -
Australia - media - agency
Vita Coco -
US - creative - agency
Amnesty International -
France - creative - agency
Emirates Airline -
India - creative - agency
House Of Fraser -
UK - creative - agency

Treasury Wines Estates - Australia - media - agency
Galeries Lafayette -
France - digital - agency
British Paints, Polyfilla -
Australia - creative - agency

agency assignments: subscribers only

New Account Reviews last week

Castorama - France - media - agency
Coca-Cola - Canada - creative - agency
Qantas - Australia - media - agency
Starbucks - UK - CRM - agency
Homeserve - UK - media - agency
agency assignments: subscribers only

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths, weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

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Agencies Advertisers & Brands
Starcom MediaVest DDB Procter and Gamble Diageo
OMD Ogilvy and Mather Coca Cola Walt Disney
MEC Global Mindshare Unilever Apple
BBDO McCann Erickson Kraft Foods Ford Motors
Carat Draft FCB LVMH Verizon
ZenithOptimedia JWT LOreal PepsiCo
Young and Rubicam American Express
Mediacom Target
TBWA Tesco

New to the industry? provides full oversight of the global industry and 
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure. 

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right. 

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here. 
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