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Adbrands.net: The world's leading advertisers and agencies

Seven Days
to 30th Oct 2014

Advertisers

P&G confirms Duracell disposal following flat 1Q results

Pharma giant Sanofi sacks widely respected CEO over boardroom bust-up

Samsung shifts focus from high end mobiles as market share drops

Amazon disappoints with biggest quarterly loss since 2000

Microsoft surprises investors with cloud and hardware strengths

Shareholders veto merger of banana titans Chiquita and Fyffes

Visa reports sold year despite economic and Russia challenges

FiatChrysler plans spin-off of luxury division Ferrari

Topshop scores fashion coup in joint venture with Beyonce

New marketing heads at Coca-Cola and L'Oreal USA

Diageo launches new premium Guinness variant at $35 per bottle

Agencies
Strong 3Q puts MDC Partners on course for best annual profit to-date

Ogilvy launches new inhouse data specialist OgilvyAmp

Beers on the move: Veltins, Coors Light, Tuborg & more change agency

Tiffany & Co consolidates global media with MEC

New agencies for ASOS and New York Post

Reviews for Johnnie Walker, JC Penney, Outback Steakhouse, Lloyds Bank

Media
BBC America becomes a joint venture with Walking Dead net AMC

Twitter disappoints with bigger loss and lower growth than expected

Facebook reports dynamic 3Q but scares investors with investment plans

TOP ADVERTISING TERRITORIES
by projected media expenditure 2014

USA ($161.6bn)
China ($76.0bn)
Japan ($43.8bn)
UK ($25.0bn)
Germany ($22.8bn)
Brazil ($17.1bn)
France ($14.7bn)
Canada ($12.8bn)
Australia ($12.7bn)
Russia ($10.0bn)
South Korea ($9.8bn)
Italy ($9.5bn)
Hong Kong ($7.8bn)
India ($7.2bn)
Spain ($5.8bn)
(source: GroupM
This Year Next Year
July 2014)

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Everything you need to evaluate the leading agencies
and advertisers in the world's major advertising markets

- New account assignments & account reviews last week -

Four of our favourite Ads of the Week

UK Maritime & Coastguard Agency "999"
by AMV BBDO

Britain's Beer Alliance "There's A Beer For That"
by SapientNitro UK & Michael Winterbottom

Nestle : Nespresso "How Far Would You Go"
by McCann Paris

Gap "Mistletoe"
by Wieden & Kennedy NY & Sofia Coppola

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New Account Assignments last week

Tiffany & Co - Global - media - agency
ASOS -
UK - creative, media - agency
Veltins -
Germany - creative - agency
Coors Light -
Canada - creative - agency
Tuborg -
Europe - media - agency
Panadol -
Global - digital - agency
New York Post -
US - creative - agency
HolidayCheck -
Germany - creative - agency
Postmedia -
Canada - creative - agency
Montejo -
US - creative - agency
Desperados -
UK - creative - agency

agency assignments: subscribers only

New Account Reviews last week

JC Penney - US - media - agency
Bloomin' Brands -
US - media - agency
Lloyds Banking Group -
UK - media - agency
Johnnie Walker -
Global - creative - agency
Wickes -
UK - creative - agency
Barclays -
UK - CRM - agency
Lion beers -
Australia - creative - agency
Pizza Hut -
UK - creative - agency
WKD -
UK - creative - agency
Mecca Bingo -
UK - creative - agency
Ribena -
UK - creative - agency
Yorkshire Building Society -
UK - creative - agency
Croatia Tourism -
UK - creative - agency

NBN - Australia - media - agency
World Vision -
Australia - media - agency
agency assignments: subscribers only

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths, weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

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BBDO McCann Erickson Kraft Foods Ford Motors
Carat LVMH Verizon
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New to the industry? Adbrands.net provides full oversight of the global industry and 
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure. 

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right. 

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.

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