Everything you need to evaluate the leading agencies
and advertisers in the world's major advertising markets

- New account assignments & account reviews last week -

Four of our Favourite Ads of the Week

Kwiff "Father & Son"
by Droga5 London

Edeka "Men of Fire"
by Jung von Matt

Volkswagen "New King of the Jungle"
by Deutsch LA

Citadel "Remarkable Life: Family"
by Bain & Bunkell


New Account Assignments last week

Microsoft - Asia Pacific - digital media - agency
Eurosport - Europe - creative, media - agency
Nature's Way - US - media - agency
Spotify - Global - media - agency
Bombardier - Canada - creative - agency
Uniqlo - Europe - creative - agency
Holden - Australia - creative - agency
agency assignments: subscribers only

New Account Reviews last week

German Federal Government - Germany - media - agency
Malibu - Europe - creative - agency
agency assignments: subscribers only

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths, weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

More about Company Profiles | More about Account Assignments


Most Requested Profiles

Agencies Advertisers & Brands
Starcom DDB Procter and Gamble Diageo
OMD Ogilvy and Mather Coca Cola Walt Disney
MEC Global Mindshare Unilever Apple
BBDO McCann Erickson Kraft Foods Ford Motors
Carat LVMH Verizon
Zenith Media J Walter Thompson LOreal PepsiCo
Initiative
SABMiller
Young and Rubicam American Express
Mediacom Target
TBWA Tesco

New to the industry? Adbrands.net provides full oversight of the global industry and
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure.

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right.

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.

Adbrands.net:
the leading advertising agencies, 
marketers & brands worldwide


Adbrands.net Adbrands.net. All rights reserved © Mind Advertising Ltd 1998-2017

SEVEN DAYS
to 17th Aug 2017

ADVERTISERS

Business leaders withdraw from White House councils over Trump remarks

Google in diversity storm after staffer sacked for gender report

AB InBev to merge Russia and Ukraine operations into JV with Anadolou Efes

Lego CEO to step down in favour of younger executive

VF Corp adds to its collection with deal for Dickies pants and Kodiak boots

Volkswagen makes big push into European football sponsorship

IBM shuffles senior marketing responsibilities

AGENCIES

Dentsu reports poor results for 2Q with organic decline across all regions

MDC Partners delivers best numbers for several quarters, but will it last?

More details revealed for new MEC-Maxus media network but still no name

Deloitte strengthens marketing creds with acquisition of Swedish agency Acne

New agencies for Eurosport and Microsoft digital media in APAC

Accenture adds three new accounts in Australia and Europe

German Federal Government calls E100m review out of Carat

MEDIA

Disney to launch dedicated streaming services for entertainment and ESPN

Netflix signs superstar TV producer Shonda Rimes & chat host David Letterman

Newspapers & Australian streaming closure push News Corp into annual loss

No sign of damage at Fox News as 21st Century Fox delivers solid growth

TOP ADVERTISING TERRITORIES
by projected media expenditure 2017

USA ($183.5bn)
China ($86.3bn)
Japan ($46.8bn)
UK ($23.1bn)
Brazil ($21.3bn)
Germany ($19.0bn)
France ($12.2bn)
Australia ($12.1bn)
Canada ($10.1bn)
India ($9.6bn)
South Korea ($9.4bn)
Italy ($8.5bn)
Argentina ($6.6bn)
Spain ($6.2bn)
Russia ($5.9bn)
Israel ($5.4bn)
Philippines ($4.8bn)
Mexico ($4.6bn)
Austria ($4.5bn)
Netherlands ($4.3bn)
(source: GroupM
This Year Next Year
Dec 2016)

 

 

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