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Grey Advertising



Omnicom The world's leading advertisers and agencies

Seven Days
to 19th Nov 2015

Marriott buys Starwood to become world's biggest hotel company with 1.1m rooms

Apple's Phil Schiller tops survey of world's most influential CMOs for 4th time

Budget airline EasyJet celebrates 20th anniversary with record sales and profits

Liberty Global adds to its portfolio with Cable & Wireless acquisition

Ikea considers first ever High Street outlet in UK

ConAgra keeps slimming with plan to spin off foodservice division

Craft beer more valuable than gold as Corona brewer buys Ballast Point for $1bn

Another shakeup in UK groceries as Tesco and Asda slip, Aldi & Lidl grow

Grey launches dedicated talent and licensing division in New York

Omnicom folds social media specialist Zocalo into Critical Mass

VCCP Media bulks up with bolt-on of indie AdConnection

Has Mindshare retained global Unilever account?

New agencies for Mini in Europe, Pringles and Jaegermeister digital

American Medical Association calls for ban on DTC pharmaceutical advertising

Disney, Fox and Comcast leaning on Time Warner to become Hulu partner

Netflix under pressure to offer onscreen credit to content suppliers

by projected media expenditure 2015

USA ($177.0bn)
China ($82.9bn)
Japan ($39.5bn)
UK ($24.6bn)
Germany ($21.4bn)
Brazil ($15.8bn)
France ($13.4bn)
Australia ($12.0bn)
Canada ($11.7bn)
South Korea ($9.1bn)
Italy ($8.8bn)
Hong Kong ($8.0bn)
India ($7.9bn)
Russia ($6.9bn)
Spain ($5.8bn)
Mexico ($5.7bn)
Israel ($5.5bn)
Netherlands ($4.6bn)
Austria ($4.4bn)
Switzerland ($3.9bn)
(source: GroupM
This Year Next Year
Dec 2014)

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Four of our Favourite Ads of the Week

Warburtons "Giant Crumpet Show"

HP "Sound Wars"
by 180 LA

Canal+ "Best Friend"
by BETC Paris

Sainsbury's "Mog's Christmas Calamity"

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New Account Assignments last week

Mini - Europe - integrated - agency
Pringles -
Asia Pacific - digital - agency
Jaegermeister -
Global - digital - agency
HDFC Bank -
India - creative - agency
Desperados beer -
Europe - creative - agency
Seventh Generation -
US - creative - agency
Royal Bank of Scotland -
UK - creative - agency
Amstel -
UK - creative - agency
Miele -
UK - digital - agency
Benefit Comsetics -
UK - creative - agency
Minute Maid Pulpy -
China - creative - agency
agency assignments: subscribers only

New Account Reviews last week

Jose Cuervo - US - creative - agency
Pick n' Pay -
South Africa - creative - agency
Pace, Prego sauces -
US - creative - agency
Sunny D -
US - media - agency
Mini -
UK - integrated - agency
L'Occitane -
France - creative - agency
Dunelm -
UK - creative - agency
agency assignments: subscribers only

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths, weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

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New to the industry? provides full oversight of the global industry and 
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure. 

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right. 

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