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Adbrands.net: The world's leading advertisers and agencies

Seven Days
to 18th Sept 2014

Advertisers

Apple Watch and iPhone 6 launch overshadowed by misjudged U2 promo

Amazon slashes price of Fire smartphone to 99 cents following dismal sales

UK mobile reseller Phones4U collapses after suppliers withdraw support

Struggling Sony forecasts huge increase in losses for current year

Heineken rejects merger approach from #2 brewer SABMiller

Electrolux to become #1 in global home appliances following GE takeover

Orange moves to strengthen position in Spain with bid for Jazztel

Buyers circling UK cookie cutter United Biscuits

Lego overtakes Mattel as the world's biggest toymaker by first half sales

General Mills strengthens natural range with purchase of Annie's organics

Google poaches P&G's top US media executive

Marketing changes at McDonald's USA

El Corte Ingles, Santander and Chick-Fil-A bid farewell to patriarchs

Agencies
Management shakeup at Publicis as Maurice Levy extends contract to 2017

Publicis strengthens in South Africa, Leo Burnett adds US-UK design agency

Dentsu Aegis acquires US search agency Covario but rules out Interpublic bid

Data giant Alliance acquires former ValueClick adtech group

M&C Saatchi reports satisfactory half-year results

WPP issues legal challenge to delay transfer of UK Government media

Storming week for TBWA with three big account wins

Interpublic "evolves" Cadillac account management

New agencies for Volkswagen Canada, Sands Casinos, Hovis and Trebor Mints

Anheuser-Busch InBev puts US media buying business out for pitch

PSA Peugeot Citroen seeks new agency for standalone DS brand

Media
Microsoft pays $2.5bn to acquire hit game Minecraft

Alibaba set to break records for world's biggest IPO

End of an era as IPC Media and Clear Channel radio change their names

TOP ADVERTISING TERRITORIES
by projected media expenditure 2014

USA ($161.6bn)
China ($76.0bn)
Japan ($43.8bn)
UK ($25.0bn)
Germany ($22.8bn)
Brazil ($17.1bn)
France ($14.7bn)
Canada ($12.8bn)
Australia ($12.7bn)
Russia ($10.0bn)
South Korea ($9.8bn)
Italy ($9.5bn)
Hong Kong ($7.8bn)
India ($7.2bn)
Spain ($5.8bn)
(source: GroupM
This Year Next Year
July 2014)

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Four of our favourite Ads of the Week

The Guardian & Observer "Own The Weekend'"
by BBH London

Canon "Gladiator Football"
by JWT London

Veev Spirit "Cheat On Vodka"
by Zambezi

PepsiCo : Walkers "Twitter Vending Machine"
by AMV BBDO

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New Account Assignments last week

Miller Lite - US - creative, hispanic - agency
Cadillac -
Global - creative - agency
Buffalo Wild Wings -
US - creative - agency
Airbnb -
Global - creative, media - agency
Volkswagen -
Canada - creative - agency
Sands Casinos -
China - creative - agency
Schneider Electric -
France - creative - agency

The Economist - UK - CRM - agency
Hovis -
UK - creative - agency
Zumba Fitness - US - creative - agency
Jack Wills - UK - digital - agency
Buyagift - Europe - media - agency
Trebor Mints - UK - creative - agency
agency assignments: subscribers only

New Account Reviews last week

Anheuser-Busch InBev - US - media buying - agency
DS - Global - creative - agency
Optus - Australia - CRM - agency
Subaru - Canada - creative - agency
CNIEL - France - creative - agency
Drambuie - Global - creative - agency
agency assignments: subscribers only

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths, weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

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Agencies Advertisers & Brands
Starcom MediaVest DDB Procter and Gamble Diageo
OMD Ogilvy and Mather Coca Cola Walt Disney
MEC Global Mindshare Unilever Apple
BBDO McCann Erickson Kraft Foods Ford Motors
Carat Draft FCB LVMH Verizon
ZenithOptimedia JWT LOreal PepsiCo
Initiative
SABMiller
Young and Rubicam American Express
Mediacom Target
TBWA Tesco

New to the industry? Adbrands.net provides full oversight of the global industry and 
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure. 

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right. 

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.

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