Everything you need to know to evaluate the leading agencies
and advertisers in the world's major advertising markets
Seven Days
to 2nd Sept 2010
Advertisers
Dell and HP come to blows over storage specialist 3Par
Intel bolts on iPhone chips with Infineon purchase
Sanofi-Aventis launches "bear hug" for Genzyme
Pernod-Ricard reports flat performance
for 2010
Nestle launches $500bn training scheme for coffee growers
Burger King close to private buyout by AB InBev's Brazilian billionaires
Santander expands in US; but fields record consumer complaints
in UK
Asahi Breweries expands presence in Australian soft
drinks market
Carrefour puts South Asian stores up for sale
Umbro renews partnership with Football Association
Sears appoints new group marketing chief from Razorfish
Marketer changes at BT, Birds Eye,
General Mills
Agencies
Management
shakeup at Draftfcb North America
Standalone agency Dailey shifted under Draftfcb wing
New chief executive
at GyroHSR
Aegis and Havas holding steady in half year results
Microsoft adds
Deutsch and VCCP
to global roster
Carmichael Lynch resigns Harley Davidson after 31 years
Red Bull reviews
US media
PepsiCo appoints
PHD in Australia
Media
Content land-grab: new streaming services from Google, Amazon, Apple, Sony
Lagardere of France vows to float its minority stake in Canal+
TOP ADVERTISING TERRITORIES
by projected ad expenditure
for 2010
USA ($145.3bn)
Japan ($43.9bn)
China ($42.7bn)
Germany ($22.1bn)
UK ($18.3bn)
Brazil ($14.6bn)
France ($13.3bn)
Italy ($11.9bn)
Canada ($11.8bn)
Australia ($11.3bn)
Russia ($7.8bn)
Spain ($7.3bn)
S Korea ($6.2bn)
India ($5.6bn)
(source:
GroupM
Jun 10)
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Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths, weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?
The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains more than 15,000 worldwide account assignments for over 4,000 leading brands.
More about Company Profiles | More about Account Assignments
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| Recently Revised Brand Profiles and Snapshots | ||
| Jung von Matt | Next | Merck & Co |
| Target * | Leagas Delaney | Dailey & Associates |
| Publicis Groupe | Volvo * | Premier Foods * |
| Grey Group | Zurich Financial Services | British Gas * |
| Publicis Worldwide | Grey Paris | Mitsubishi Group |
| Monster Worldwide * | ConAgra Foods * | SFR * |
| Carphone Warehouse * | Church & Dwight * | Universal Music |
| Eli Lilly & Co | STW Group Australia | Vivendi * |
| JC Penney * | Merkle | Aviva * |
| Debenhams | Marketing Drive | Publicis Healthcare |
| K&L Advertising | Marc USA | |
| GolinHarris | Jack Morton | Mullen |
| Weetabix | Revlon * | Modernista! |
| * indicates that the page includes embedded video content | ||
|
Most Requested Profiles |
| Agencies | Advertisers & Brands | ||
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