Everything you need to evaluate the leading agencies
and advertisers in the world's major advertising markets

- New account assignments & account reviews last week -

Four of our Favourite Ads of the Week

Volkswagen "Nothing"
by DDB Paris

Nespresso "Comin' Home"
by McCann NY

Stubhub "Machines"
by Goodby Silverstein

AT&T "Terms & Conditions"
by BBDO New York & Atlanta


New Account Assignments last week

Sky Sports - UK - creative - agency
Accenture - Global - media - agency
Coach - Global - media - agency
Skoda - France - creative - agency
Kaufland - Germany - creative - agency
Olympique de Marseille - France - creative - agency
Rolls Royce - UK - creative - agency
AB InBev brands - South Africa - creative - agency
agency assignments: subscribers only

New Account Reviews last week

Michelin - Global - media - agency
Meetic - Europe - creative - agency
RATP - France - media - agency
Halls - UK - creative - agency
agency assignments: subscribers only

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths, weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

More about Company Profiles | More about Account Assignments


Most Requested Profiles

Agencies Advertisers & Brands
Starcom DDB Procter and Gamble Diageo
OMD Ogilvy and Mather Coca Cola Walt Disney
MEC Global Mindshare Unilever Apple
BBDO McCann Erickson Kraft Foods Ford Motors
Carat LVMH Verizon
Zenith Media J Walter Thompson LOreal PepsiCo
Initiative
SABMiller
Young and Rubicam American Express
Mediacom Target
TBWA Tesco

New to the industry? Adbrands.net provides full oversight of the global industry and
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure.

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right.

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.

Adbrands.net:
the leading advertising agencies, 
marketers & brands worldwide


Adbrands.net Adbrands.net. All rights reserved © Mind Advertising Ltd 1998-2017

SEVEN DAYS
to 27th Apr 2017

ADVERTISERS

Bernard Arnault tightens grip on LVMH with Christian Dior deal

JAB to focus on coffee and Coty following sell-off of Jimmy Choo and Bally

Mattel loses global lead in toys to Hasbro after grim first quarter

Welcome upswing for McDonald's from all-day breakfast and Big Mac variants

Unilever outperforms expectations, acquires upscale Sir Kensington's sauces

Profits double at Daimler, Deutsche Bank and Lloyds Banking Group

US grocer Albertsons considering a bid for high-end rival Whole Foods Market

UK Goverment's sugar tax could cost Coca-Cola over £200m a year

Marketer changes at L'Oreal, Mondelez, HSBC, Citi and Mazda

AGENCIES

Interpublic reports solid quarter but falls behind US rival Omnicom

WPP reports weakest growth for several years despite currency boost

Havas reaffirms growth forecast for full year but manages just 0.1% for Q1

Former Havas CCO joins We Are Unlimited, Buonaguidi departs CP&B Europe

New assignments for Sky, McDonald's, Skoda, Rolls Royce, Accenture & Coach

Reviews for Meetic, Michelin and RATP

MEDIA

New crisis at Fox News as employees file suit for racial discrimination

TOP ADVERTISING TERRITORIES
by projected media expenditure 2017

USA ($183.5bn)
China ($86.3bn)
Japan ($46.8bn)
UK ($23.1bn)
Brazil ($21.3bn)
Germany ($19.0bn)
France ($12.2bn)
Australia ($12.1bn)
Canada ($10.1bn)
India ($9.6bn)
South Korea ($9.4bn)
Italy ($8.5bn)
Argentina ($6.6bn)
Spain ($6.2bn)
Russia ($5.9bn)
Israel ($5.4bn)
Philippines ($4.8bn)
Mexico ($4.6bn)
Austria ($4.5bn)
Netherlands ($4.3bn)
(source: GroupM
This Year Next Year
Dec 2016)

Chipotle Mexican Grill

Hugo Boss

Uniqlo

 

 

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