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Seven Days
to 24th Jul 2014

Advertisers

Apple reports strong 3Q as anticipation mounts over big screen iPhone 6

CEO of troubled
Tesco steps down in favour of Unilever chief Dave Lewis

Microsoft reports
strong year but makes big cuts in staffing at Nokia division

Nissan signs up as global sponsor for Manchester City football group

UK's struggling Co-op Group offloads pharmacies to wholesaler Bestway

Reynolds American hit by almost $24bn of punitive damages in tobacco lawsuit

Surviving founder of
Aldi retail empire dies at age of 94

New marketing heads at Anheuser-Busch InBev, Xerox, BlackBerry

Agencies
Exceptional performance in UK drives strong 2Q for Interpublic

Omnicom shrugs
off merger failure with good quarter

Publicis Groupe still hung over with weakest results for several years

Another record year for German independent Serviceplan

Ad veteran Mark Lund returns to mainstream with top job at
McCann UK

Executive changes at Omnicom Group and Havas Worldwide

Pizza Hut drops McGarryBowen in favour of Taco Bell's Deutsch LA

SAP confirms move from WPP to Omnicom

New assignments for eBay, Duracell, Electrolux

Reviews in Germany at supermarket chain Edeka and fast-feeder Burger King

Media
Fox bides its time as media frenzy erupts over possible Time Warner bid

BSkyB generates cash for pan-Euro expansion with sale of ITV stake

CBS Outdoor bulks up in US with Van Wagner acquisition

Another spectacular quarter for Facebook as mobile ad revenues soar

Netflix tops 50m subscribers following strong international growth

TOP ADVERTISING TERRITORIES
by projected ad expenditure
for 2013

USA ($156.5bn)
China ($69.0bn)
Japan ($55.5bn)
Germany ($21.7bn)
UK ($21.8bn)
Brazil ($17.3bn)
Canada ($13.7bn)
France ($13.2bn)
Australia ($12.9bn)
Russia ($10.4bn)
Italy ($9.7bn)
South Korea ($8.9bn)
Hong Kong ($7.1bn)
India ($7.1bn)
Spain ($5.8bn)
(source: GroupM
This Year Next Year
Dec 2012)

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Four of our favourite Ads of the Week

Dick's Sporting Goods "The Moment'"
by Anomaly New York

Apple "Stickers"
by TBWA Media Arts Lab

KFC "Great American Bites"
by BBH London

Toyota "Dad To The Bone"
by Saatchi & Saatchi Australia

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New Account Assignments last week

Pizza Hut - US - creative - agency
SAP -
Global - all marketing - agency
eBay - US, Global - creative & media - agency
Duracell - US - creative - agency
Electrolux - US - media - agency
Belvita - Europe - creative - agency
Ikea - Korea - creative - agency
Bank Danomon - Indonesia - media - agency
BMW - Indonesia - creative - agency
2 Sisters Food Group - UK - media - agency
Merck Consumer Health - UK - media - agency
Wotif - Australia - creative - agency
agency assignments: subscribers only

New Account Reviews last week

Edeka - Germany - media - agency
Burger King - Germany - creative - agency
Hampton Inns - US - creative - agency
ASOS - UK - creative - agency
Historic Royal Palaces - UK - creative - agency
Tic Tac - US - creative - agency
agency assignments: subscribers only

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The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

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New to the industry? Adbrands.net provides full oversight of the global industry and 
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure. 

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right. 

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