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Adbrands.net: The world's leading advertisers and agencies

Seven Days
to 17th Jul 2014

Advertisers

US tobacco groups Reynolds and Lorillard team up against local leader Altria

AbbVie secures
victory in pursuit of Shire, Abbott offloads generics to Mylan

General Electric preparing to put heritage appliances business up for sale

Lindt expands US footprint with purchase of Russell Stover
boxed chocs

Adidas snaps up
Nike's Manchester United kit deal despite huge price increase

Citigroup accepts $7bn penalty for mortgage security misselling

Unilever offloads struggling Slim-Fast
to private equity

Marketer changes at HTC, Smirnoff, L'Oreal UK and Morrisons

Agencies
Karmarama founder leaves to pursue personal projects

Maxus wins consolidated media
for NBC Universal

New agencies for Carrera sunglasses, Rosetta Stone, NSPCC, Young's Seafood

New reviews for Molson Coors and Nestle Australia media, SAP global marketing

Media
21st Century Fox
kicks off bold
campaign to acquire rival Time Warner

Netflix doubles its nominations for 2014 Emmy Awards

TOP ADVERTISING TERRITORIES
by projected ad expenditure
for 2013

USA ($156.5bn)
China ($69.0bn)
Japan ($55.5bn)
Germany ($21.7bn)
UK ($21.8bn)
Brazil ($17.3bn)
Canada ($13.7bn)
France ($13.2bn)
Australia ($12.9bn)
Russia ($10.4bn)
Italy ($9.7bn)
South Korea ($8.9bn)
Hong Kong ($7.1bn)
India ($7.1bn)
Spain ($5.8bn)
(source: GroupM
This Year Next Year
Dec 2012)

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Everything you need to evaluate the leading agencies
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Four of our favourite Ads of the Week

Ikea "Beds'"
by Mother London

AB InBev : Shock Top "Six Pack"
by Anomaly Canada

Levi's "Just Don't Bore Them"
by FCB San Francisco

Phones4u "Welcome to the FutureYou"
by Adam&Eve DDB

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New Account Assignments last week

NBC Universal - US - digital media - agency
Carrera eyewear - Global - creative - agency
Telkomsel - Indonesia - media - agency
Rosetta Stone - US - creative - agency
Fund for UNICEF - US - creative - agency
NSPCC - UK - creative - agency
Young's Seafood - UK - creative - agency
BetFred - UK - creative - agency
Cinemax - Germany - creative - agency
Calor Gas - UK - creative - agency
Alpina - Germany - creative - agency
Subway - Canada - creative - agency
agency assignments: subscribers only

New Account Reviews last week

Molson Coors - International - media - agency
SAP - Global - creative & media - agency
Nestle - Australia - media - agency
McCain Foods - UK - creative - agency
Syfy channel - Europe - creative - agency
WeBuyAnyCar.com - UK - creative - agency
Aer Lingus - Europe - creative - agency
Innocent - UK - media - agency
agency assignments: subscribers only

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths, weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

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Starcom MediaVest DDB Procter and Gamble Diageo
OMD Ogilvy and Mather Coca Cola Walt Disney
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Carat Draft FCB LVMH Verizon
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Initiative
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Young and Rubicam American Express
Mediacom Target
TBWA Tesco

New to the industry? Adbrands.net provides full oversight of the global industry and 
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure. 

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right. 

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.

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