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Adbrands.net: The world's leading advertisers and agencies

Seven Days
to 26th March 2015


Advertisers

Heinz takes control of Kraft to create a new global food giant

Hutchison 3 agrees terms for 10.3m takeover of O2
in the UK

Tag Heuer teams up with Intel and Google for high-end smartwatch

No signs of a slowdown at Hermes and H&M delivers strong Q1

Kinder Joy and Bueno power continuing growth at Ferrero

Night of long knives at Morrisons as five top managers depart

McDonald's UK CEO jumps ship to lead Halfords bike & auto parts chain

Aldi to sponsor Team GB Olympics squad through Rio 2016

Agencies
Spectacular growth at Chinese PR & digital group BlueFocus

Solid improvement
at VCCP's UK
parent Chime

Chaos reigns as executives swap places among German auto agencies

WPP's production network Hogarth absorbs Ogilvy's Redworks

Strong week for McCann with Silverado and Ameriprise gains

VCCP scores three wins in separate
global markets

New agencies for Shoppers Drug Mart Canada and Thomson Reuters global

Media
Good week for James Corden, bad week (deserved) for Jeremy Clarkson

The Guardian newspaper appoints first female editor-in-chief

TOP ADVERTISING TERRITORIES
by projected media expenditure 2015

USA ($177.0bn)
China ($82.9bn)
Japan ($39.5bn)
UK ($24.6bn)
Germany ($21.4bn)
Brazil ($15.8bn)
France ($13.4bn)
Australia ($12.0bn)
Canada ($11.7bn)
South Korea ($9.1bn)
Italy ($8.8bn)
Hong Kong ($8.0bn)
India ($7.9bn)
Russia ($6.9bn)
Spain ($5.8bn)
Mexico ($5.7bn)
Israel ($5.5bn)
Netherlands ($4.6bn)
Austria ($4.4bn)
Switzerland ($3.9bn)
(source: GroupM
This Year Next Year
Dec 2014)

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Everything you need to evaluate the leading agencies
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- New account assignments & account reviews last week -

Four of our Favourite Ads of the Week

Taco Bell "Routine Republic"
by Deutsch LA

Danone: Gervais "Simplicity"
by Y&R Paris

Euronics "The Whole Thing Just For You"
by Jung von Matt

Red Star Macalline "Won't Let You Down"
by OK Go

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New Account Assignments last week

Chevrolet Silverado - US - creative - agency
Nationwide -
UK - creative - agency
Ameriprise Financial -
US - creative - agency
Shoppers Drug Mart -
Canada - creative - agency
Sony Cameras -
Germany - creative - agency
Bild -
Germany - creative - agency
Leon's -
Canada - creative - agency
Thomson Reuters -
Global - creative - agency
Allianz -
UK - creative - agency
Huawei Device -
France - creative, media - agency
Rachael Ray's Nutrish -
US - creative - agency
Fitness First -
Australia - creative - agency
agency assignments: subscribers only

New Account Reviews last week

MetLife - US - creative - agency
WeightWatchers -
US - creative - agency
Nurofen -
Global
agency assignments: subscribers only

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Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right. 

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