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Grey Advertising



Omnicom The world's leading advertisers and agencies

Seven Days
to 23rd April 2015


Tesco reports biggest ever loss for a UK retailer

Google launches Project Fi wireless service across the US

Iglo and Birds Eye frozen foods snapped up by new group Nomad

L'Oreal enjoys big revenue boost from falling Euro

Deutsche Bank in talks to spin off mass-market lender Postbank

Renault battles French government over one share one vote change

Volkswagen board defies chairman to carry vote of confidence in CEO

Pharma fever as Israel's Teva targets generic rival Mylan

Fast feeders come bottom of the pile in latest US restaurant survey

KPN offloads Belgian telecoms to John Malone's Liberty Global

Wells Fargo in talks to add General Electric's commercial lending

South African investor takes control of Virgin Active health clubs

Publicis 1Q gets lift from currency but organic growth still poor

Omnicom delivers solid performance despite exchange rate hit

WPP stays top of the class with 5.2% like for like revenue increase

Ex-DLKW chief Greg Delaney returns with new content agency

Coca-Cola joins the list of big media pitches with US review

Agencies appointed for STX Entertainment, Aviva, Ikea, Diet Coke

Comcast Time Warner Cable merger on the rocks after FCC referral

Facebook delivers higher revenues but ploughs profits into development

Yahoo restructures Microsoft search deal in search of revenue hike

by projected media expenditure 2015

USA ($177.0bn)
China ($82.9bn)
Japan ($39.5bn)
UK ($24.6bn)
Germany ($21.4bn)
Brazil ($15.8bn)
France ($13.4bn)
Australia ($12.0bn)
Canada ($11.7bn)
South Korea ($9.1bn)
Italy ($8.8bn)
Hong Kong ($8.0bn)
India ($7.9bn)
Russia ($6.9bn)
Spain ($5.8bn)
Mexico ($5.7bn)
Israel ($5.5bn)
Netherlands ($4.6bn)
Austria ($4.4bn)
Switzerland ($3.9bn)
(source: GroupM
This Year Next Year
Dec 2014)

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Everything you need to evaluate the leading agencies
and advertisers in the world's major advertising markets

- New account assignments & account reviews last week -

Four of our Favourite Ads of the Week

Unilever: Skip "I Love What You're Wearing"
by BBH London

Arla: Skyr "The Messenger"
by Wieden & Kennedy London

Thunderhead "The Thunderhead"

Hertz "Cleaned Out"
by Adam&Eve DDB

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New Account Assignments last week

STX Entertainment - US - media - agency
Aviva -
Global - creative - agency
Ikea -
Global - CRM - agency
SunEdison -
US - creative - agency
Carrabba's Italian Grill -
US - creative - agency
Subway -
Canada - creative - agency
Diet Coke -
UK - creative - agency
Arnott's -
Australia - creative - agency
Cogeco -
Canada - creative - agency
HealthSpan -
UK - creative - agency
Fiji Airways -
Global - creative - agency
GO Outdoors -
UK - media - agency
agency assignments: subscribers only

New Account Reviews last week

Coca-Cola Company - US - media - agency
Humana -
US - creative - agency
GoCompare -
UK - creative - agency
Barilla -
US - creative - agency
SunEdison -
US - media - agency
BF Goodrich -
US - creative - agency
Brico Depot -
France - creative - agency
Galbani, Lactel -
France - creative - agency
Medibank -
Australia - media - agency
Weleda -
France - media - agency
agency assignments: subscribers only

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths, weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

More about Company Profiles | More about Account Assignments

Most Requested Profiles

Agencies Advertisers & Brands
Starcom MediaVest DDB Procter and Gamble Diageo
OMD Ogilvy and Mather Coca Cola Walt Disney
MEC Global Mindshare Unilever Apple
BBDO McCann Erickson Kraft Foods Ford Motors
Carat LVMH Verizon
ZenithOptimedia J Walter Thompson LOreal PepsiCo
Young and Rubicam American Express
Mediacom Target
TBWA Tesco

New to the industry? provides full oversight of the global industry and 
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure. 

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right. 

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here. 
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