Everything you need to evaluate the leading agencies
and advertisers in the world's major advertising markets

- New account assignments & account reviews last week -

Four of our Favourite Ads of the Week

Dos Equis "The New Most Interesting Man..."
by Havas Worldwide New York

The North Face "Question Madness"
by Sid Lee

Babbel "Messy Dress"
by Wieden & Kennedy London

BMW "The Escape"
by Anonymous Content & Neill Blomkamp

New Account Assignments last week

Opel, Vauxhall - Europe - creative - agency
New Balance - Global - creative - agency
Canon - Europe - integrated - agency
Avon - US - media - agency
JM Smucker - US - digital - agency
Church & Dwight - US - digital - agency
Electrolux - US - integrated, media - agency
The North Face - Global - creative - agency
Jack Link's - US - digital - agency
Nestle Special T - France - creative - agency
agency assignments: subscribers only

New Account Reviews last week

Samsung - Europe - creative - agency
BT / EE - UK - CRM - agency
Foxtel - Australia - creative - agency
agency assignments: subscribers only

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths, weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

More about Company Profiles | More about Account Assignments

Most Requested Profiles

Agencies Advertisers & Brands
Starcom MediaVest DDB Procter and Gamble Diageo
OMD Ogilvy and Mather Coca Cola Walt Disney
MEC Global Mindshare Unilever Apple
BBDO McCann Erickson Kraft Foods Ford Motors
Carat LVMH Verizon
ZenithOptimedia J Walter Thompson LOreal PepsiCo
Young and Rubicam American Express
Mediacom Target
TBWA Tesco

New to the industry? Adbrands.net provides full oversight of the global industry and
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure.

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right.

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.

the leading advertising agencies, 
marketers & brands worldwide

Adbrands.net Adbrands.net. All rights reserved © Mind Advertising Ltd 1998-2016

to 20th Oct 2016

Wind changes for US banks in 3Q with strong uplift in investment trading

Coty's acquisition drive continues with deal for Ghd haircare appliances

Uniqlo parent scales back future revenue targets on weakness in secondary brands

Hershey CEO JP Bilbrey to step down in 2017

New CEOs appointed at Visa, Caterpillar and Rogers of Canada

Apple abandons plans to develop its own self-driving car

US retail group Supervalu offloads discount grocer Save-A-Lot

Chelsea sets new Premier League kit record with £900m Nike partnership

Japanese labour officials raid Dentsu HQ over tragic "overwork" suicide

Omnicom reports solid 3Q growth but figures fall below expectations

Publicis Groupe reports grim 0.2% growth as mediapalooza impact bites

Grey EMEA chief to move across to Y&R to lead international network

WPP's Xaxis trading arm acquires US ecommerce promotions specialist Triad

Coca-Cola unites with WPP, Publicis and Havas to creates central social hub

GM adds TBWA's Heimat and Mother to European advertising roster

Samsung calls creative review across Europe

New agencies for New Balance, Electrolux, JM Smucker, Church & Dwight, Avon

Verizon warns it might seek to renegotiate Yahoo purchase over cyber attack

Twitter left standing at altar after Salesforce backs away from a bid

Netflix shares bounce back following better than expected audience growth in 3Q

by projected media expenditure 2016

USA ($178.0bn)
China ($85.5bn)
Japan ($38.6bn)
UK ($25.9bn)
Brazil ($18.7bn)
Germany ($18.6bn)
France ($11.5bn)
Australia ($9.9bn)
Canada ($9.6bn)
South Korea ($8.9bn)
India ($8.7bn)
Italy ($8.0bn)
Israel ($5.4bn)
Spain ($5.4bn)
Mexico ($4.8bn)
Russia ($4.6bn)
Austria ($4.2bn)
Netherlands ($4.1bn)
Philippines ($4.0bn)
(source: GroupM
This Year Next Year
Dec 2015)

Chipotle Mexican Grill

Hugo Boss


ICF Olson

Under Armour

Gilead Sciences




free updates


ExtravOrganza Events