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Omnicom The world's leading advertisers and agencies

Seven Days
to 8th Oct 2015

AB InBev's third offer rejected by SABMiller but gains key shareholder support

Asset swap gives Heineken control of Diageo's Red Stripe beer

Apple and Google widen their lead atop Interbrand's best Global Brands ranking

Samsung predicts 80% jump in Q3 profits as currencies boost chips business

Toyota unveils self-driving technology to counter Google competition

Coca-Cola leads united front of US sponsors calling for FIFA chairman to go now

Noodles giant Monde Nissin wins bid battle for meat alternative Quorn

Clothing chain American Apparel files for bankruptcy amid multiple woes

Nestle in talks over global ice cream JV, relaunches premium Cailler chocolate

France could get new electrical goods giant as Fnac bids for Darty

Brown-Forman considering sell-off of Southern Comfort and Chambord

Dell in talks to merge with data storage and cloud computing group EMC

New top marketers at SC Johnson, PepsiCo, AT&T and Audi

WPP wins support from Syzygy board, surrenders part of Scholz & Friends equity

Orphaned London agency Dare finds new local owner

Tesco cancels sell-off of CRM agency Dunnhumby

J Walter Thompson NY appoints new CCO, 5th in five years

McGarryBowen bounces back from Sears loss with JC Penney gain

New agencies named for French carrier Bouygues Telecom and O2 Germany

Suntory consolidates European soft drinks media with new WPP unit

New agencies for Blue Moon beer, Virgin Atlantic, Royal Caribbean Cruises

Kraft agencies on notice as merged group calls creative roster review

French telecoms mogul launches new fund to acquire local media assets

Lionsgate studio in talks to merge with cable channel Starz

by projected media expenditure 2015

USA ($177.0bn)
China ($82.9bn)
Japan ($39.5bn)
UK ($24.6bn)
Germany ($21.4bn)
Brazil ($15.8bn)
France ($13.4bn)
Australia ($12.0bn)
Canada ($11.7bn)
South Korea ($9.1bn)
Italy ($8.8bn)
Hong Kong ($8.0bn)
India ($7.9bn)
Russia ($6.9bn)
Spain ($5.8bn)
Mexico ($5.7bn)
Israel ($5.5bn)
Netherlands ($4.6bn)
Austria ($4.4bn)
Switzerland ($3.9bn)
(source: GroupM
This Year Next Year
Dec 2014)

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Four of our Favourite Ads of the Week

Emirates Airlines"Nightmare"
by RKCR/Y&R / Team Air

United Healthcare"Lab Partner"
by Leo Burnett USA

Campbell's Soup"Mom"
by BBDO New York

by Carmichael Lynch

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New Account Assignments last week

JC Penney - US - creative - agency
Bouygues Telecom -
France - creative - agency
O2 -
Germany - creative - agency
Suntory Soft Drinks -
Europe - media - agency
Lenovo -
Global - digital - agency
Blue Moon -
Us - creative - agency
Westfield Shopping Centres -
Global - CRM - agency
Samsonite -
Europe - creative - agency
Country Inns & Suites -
US - creative - agency
Graffigna Wines -
US - creative - agency
Royal Caribbean Cruises -
UK - creative - agency
Baxters Soups -
UK - creative - agency
Carhartt apparel -
US - creative - agency
Celebrity Cruises -
Us - media - agency
Kalenji sportswear -
France - creative - agency
Virgin Atlantic -
UK - media - agency
Hutchison 3 -
Indonesia - media - agency
agency assignments: subscribers only

New Account Reviews last week

Kraft Heinz Company - US - creative - agency
Skoda -
UK - CRM - agency
Calvin Klein / PVH -
Australia - media - agency
Financial Services Compensation -
UK - creative - agency
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The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

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Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right. 

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