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Everything you need to know to evaluate the leading agencies 
and advertisers in the world's major advertising markets

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths and weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated? 

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains more than 15,000 worldwide account assignments for over 4,000 leading brands.

More about Company Profiles | More about Account Assignments

New to the industry? See here for a brief summary of how the agency business is structured.

 Ads of the Week

Dove Chocolates "Pam Nesia"
by Cummins Nitro

Schweppes "Gamme" 
by FFL

Britvic Drench "Brains" 
by CHI & Partners

Subaru  "Carwash" 
by Carmichael Lynch

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Recently Revised Brand Profiles and Snapshots
Absolut vodka Cayenne GlobalHue
Beacon Communications VF Corporation Euro RSCG Life
Armando Testa Snickers Dreyer's Grand Ice Cream
Fiat Group Protocol Marketing DirecTV
Giorgio Armani Sprint Nextel Digitas
Universal Music Group Ocean Spray Dial Corporation
SFR Neuf Cegetel Moroch Cline Davis & Mann
Vivendi Levis Strauss & Co ChoicePoint
Springer & Jacoby Kaplan Thaler The Walt Disney Company
SelectNY Ogilvy Healthworld ABC
Porsche Haagen-Dazs Caterpillar
Knorr George P Johnson Agency.com

Most Requested Profiles 4Q 2007

Agencies Advertisers & Brands
Starcom MediaVest DDB Worldwide Procter & Gamble Diageo
OMD Ogilvy & Mather Coca-Cola Walt Disney
Mediaedge:CIA MindShare Unilever Apple
BBDO McCann Erickson Kraft Foods Ford
Carat DraftFCB LVMH Verizon
ZenithOptimedia JWT L'Oreal PepsiCo
Initiative Universal McCann Sony SABMiller
Y&R Saatchi & Saatchi Nike American Express
MediaCom Bartle Bogle Hegarty Johnson & Johnson Target
TBWA Worldwide Wieden & Kennedy Toyota Tesco

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Lead stories from
Adbrands 
Weekly Update
 
15th May 08

Advertisers
Unilever issues firm denial of any cosmetic retouching on Dove "real beauty" images; considers sale of Bertolli olive oils
 

Brands we love to hate and hate to love: new survey names Tesco, British Airways, Manchester United and The Sun among the Most Hated and also Most Loved in Britain 

Hewlett-Packard to buy IT services group EDS for $14bn 

Warner Bros pulls out of arthouse movies: closes Warner Independent Pictures and Picturehouse units  

Agencies
Senior management shake-up at Aegis Media
 

WPP confirms Synarchy Worldwide as official name for new Dell agency 

New account assignments: 
Chivas Regal to Euro RSCG; Nvidia to Cutwater; reviews for Michelin US creative, Channel 4 and Debenhams UK media
 

Media
Virgin Media and BSkyB in talks to switch Sky channels back on 

Cablevision clinches the deal to buy Newsday

Analysts predict steep decline in upfront ad sales for the Big Five US TV networks 

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RECENTLY ADDED PROFILES
Innocent Drinks
The Mission

John Lewis
Agency Republic

Virgin Atlantic
Time Warner Networks
Time Warner Cable
Random House

Campari Group
Wells Fargo & Co

Staples
Bank of America
Toshiba
Mini

Sony PlayStation

LG Electronics
P&G Global Health & Well Being
Cartier
Stella Artois
Discover Financial
TOP ADVERTISING TERRITORIES
by forecast ad expenditure in 2007

USA ($179.3bn)
Japan ($41.5bn)
UK ($23.3bn)
Germany ($21.7bn)
China ($15.0bn)
France ($12.9bn)
Italy ($11.2bn)
Spain ($9.8bn)
Brazil ($9.7bn)
S Korea ($9.7bn)
(ZenithOptimedia)

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