menu map 

search this site

account assignments

Subscribe here

free updates


Grey Advertising



Omnicom The world's leading advertisers and agencies

Seven Days
to 28th Aug 2014


Burger King to acquire Canadian quick serve rival Tim Hortons

McDonald's names new US chief, faces political pressure in Russia

China launches corruption investigation into two Volkswagen managers

Pernod Ricard announces weak annual results, replaces marketing head

Net loss at Australia's Treasury Wines as a result of impairment charges

Drug giant Roche bulks up with purchase of US biotech InterMune

Kraft to launch K-Cups versions of Maxwell House and other coffee brands

Digital trading gives a big boost to WPP's half year results

Chinese marketing group BlueFocus doubles first half sales and profits

The summer of sport generates solid growth for Chime

Ogilvy triumphs over Droga5 and Wieden to win global Coke Zero

New agencies for Porsche USA, Morphie and Harrods

Amazon beats Google to gaming site Twitch and preps new ad service

Netflix shut out at primetime Emmy awards despite nominations haul

Canadian media groups Rogers and Shaw to launch their own streaming service

New chief marketing officer at Conde Nast

by projected media expenditure 2014

USA ($161.6bn)
China ($76.0bn)
Japan ($43.8bn)
UK ($25.0bn)
Germany ($22.8bn)
Brazil ($17.1bn)
France ($14.7bn)
Canada ($12.8bn)
Australia ($12.7bn)
Russia ($10.0bn)
South Korea ($9.8bn)
Italy ($9.5bn)
Hong Kong ($7.8bn)
India ($7.2bn)
Spain ($5.8bn)
(source: GroupM
This Year Next Year
July 2014)

Jobs & Careers




Publicis Groupe

Leo Burnett


ExtravOrganza Events


Everything you need to evaluate the leading agencies
and advertisers in the world's major advertising markets
Four of our favourite Ads of the Week

P&G Herbal Essences "The Vegan'"
by Wieden & Kennedy

Audi "Unscripted Life"
by Venables Bell

P&G Ariel "Laundry Science"
by Beacon Communications

Das Handwerk "Pack Mit An"
by TBWA Heimat

Sign up here for a free weekly mailing of ads of the week or see our Facebook feed below

New Account Assignments last week

Coke Zero - Global - creative - agency
Porsche -
US - creative - agency
Tangerine -
Canada - media - agency
Bpost -
Belgium - media - agency
Guitar Center -
US - media - agency
Morphie -
US - creative - agency
WeightWatchers -
Canada - creative - agency

Celebrity Cruises - UK - media - agency
TV Land -
US - media - agency
Harrods - UK - creative - agency
Erasco - Germany - creative - agency
Pilot pens - France - creative - agency
agency assignments: subscribers only

New Account Reviews last week

Carrefour - France - media - agency
agency assignments: subscribers only

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths, weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

More about Company Profiles | More about Account Assignments

Most Requested Profiles

Agencies Advertisers & Brands
Starcom MediaVest DDB Procter and Gamble Diageo
OMD Ogilvy and Mather Coca Cola Walt Disney
MEC Global Mindshare Unilever Apple
BBDO McCann Erickson Kraft Foods Ford Motors
Carat Draft FCB LVMH Verizon
ZenithOptimedia JWT LOreal PepsiCo
Young and Rubicam American Express
Mediacom Target
TBWA Tesco

New to the industry? provides full oversight of the global industry and 
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure. 

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right. 

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here. 
the leading advertising agencies, 
marketers & brands worldwide All rights reserved Mind Advertising Ltd 1998-2014 search not found