Everything you need to evaluate the leading agencies
and advertisers in the world's major advertising markets

- New account assignments & account reviews last week -

Four of our Favourite Ads of the Week

New York Times "Bryan Denton"
by Droga5 NY

BT "Second Home"
by AMV BBDO

Panasonic "Hollywood To Your Home"
by Brave

Carlsberg "The Danish Way"
by Fold7


New Account Assignments last week

Intermarché - France - digital - agency
Jim Beam - Australia - creative - agency
News Corp - Australia - CRM - agency
agency assignments: subscribers only

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths, weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

More about Company Profiles | More about Account Assignments


Most Requested Profiles

Agencies Advertisers & Brands
Starcom DDB Procter and Gamble Diageo
OMD Ogilvy and Mather Coca Cola Walt Disney
MEC Global Mindshare Unilever Apple
BBDO McCann Erickson Kraft Foods Ford Motors
Carat LVMH Verizon
Zenith Media J Walter Thompson LOreal PepsiCo
Initiative
SABMiller
Young and Rubicam American Express
Mediacom Target
TBWA Tesco

New to the industry? Adbrands.net provides full oversight of the global industry and
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure.

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right.

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.

Adbrands.net:
the leading advertising agencies, 
marketers & brands worldwide


Adbrands.net Adbrands.net. All rights reserved © Mind Advertising Ltd 1998-2017

SEVEN DAYS
to 20th Apr 2017

ADVERTISERS

Most US banks enjoy big gains from post-Trump trading boom but Goldman Sachs disappoints

British breakfast icon Weetabix joins the portfolio of US food group Post Holdings

Mixed results as Burger King and McDonald's experiment with tech-led marketing stunts

Share A Coke is back for the summer with surnames and holiday destinations

Management and marketing changes at Mondelez, Kimberly-Clark & Subway in North America

AGENCIES

Omnicom sets a tough benchmark for other groups with 1Q organic growth of 4.4%

Publicis still struggling with a second quarter of negative growth and more to come

Senior management changes at Havas and Publicis in France

Long holiday weekend contributes to very quiet week for account assignments

MEDIA

Controversial host Bill O'Reilly to leave Fox News following harassment scandal

Netflix subscriber growth slows but revenues and profits soar

Vincent Bollore's hostile assault on Italian media group Mediaset blocked by regulators

Yahoo reports strong final quarter ahead of imminent Verizon takeover

TOP ADVERTISING TERRITORIES
by projected media expenditure 2017

USA ($183.5bn)
China ($86.3bn)
Japan ($46.8bn)
UK ($23.1bn)
Brazil ($21.3bn)
Germany ($19.0bn)
France ($12.2bn)
Australia ($12.1bn)
Canada ($10.1bn)
India ($9.6bn)
South Korea ($9.4bn)
Italy ($8.5bn)
Argentina ($6.6bn)
Spain ($6.2bn)
Russia ($5.9bn)
Israel ($5.4bn)
Philippines ($4.8bn)
Mexico ($4.6bn)
Austria ($4.5bn)
Netherlands ($4.3bn)
(source: GroupM
This Year Next Year
Dec 2016)

Chipotle Mexican Grill

Hugo Boss

Uniqlo

 

 

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