Everything you need to evaluate the leading agencies
and advertisers in the world's major advertising markets

- New account assignments & account reviews last week -

Four of our Favourite Ads of the Week

BBC Sport "Euro 2016"
by RKCR/Y&R

British Tennis "Go Hit It"
by BBH London

P&G Secret "The Question"
by Wieden & Kennedy

Volkswagen "Big Arrival"
by Adam&Eve DDB


New Account Assignments last week

Dodge - US - creative - agency
Aldi Sud - Germany - creative - agency
Carnival Corp - US, UK - media - agency
Premier Inn - UK - creative - agency
Groupon - US - creative - agency
Paddy Power - UK - media - agency
Betfair - UK - creative - agency
Motorola - Global - creative - agency
PepsiCo - Europe - PR - agency
Bacardi Group - Europe - PR - agency
Weet-Bix - Australia - creative - agency
Hass Avocados - US - digital - agency
Lombard Odier - UK - creative - agency
agency assignments: subscribers only

New Account Reviews last week

Marks & Spencer - UK - creative - agency
Booking.com - Europe - creative - agency
TGV Lyria - Europe - creative - agency
agency assignments: subscribers only

Adbrands Company Profiles assess more than 1,000 leading advertisers, brands and agencies, and examine each company's business record, geographic strength and comparative performance within its chosen sector, including strengths, weaknesses, history, up-to-date news and top-line financial information. What else does the company do? How did it originate? What other brands does it own? How is it performing in the market? With what other businesses is it affiliated?

The Account Assignments database tracks account management for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Fully searchable by brand, brandowner company or advertising agency, the database now contains almost 25,000 worldwide account assignments for just under 6,000 leading brands and more than 1,700 advertising and marketing agencies.

More about Company Profiles | More about Account Assignments


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Agencies Advertisers & Brands
Starcom MediaVest DDB Procter and Gamble Diageo
OMD Ogilvy and Mather Coca Cola Walt Disney
MEC Global Mindshare Unilever Apple
BBDO McCann Erickson Kraft Foods Ford Motors
Carat LVMH Verizon
ZenithOptimedia J Walter Thompson LOreal PepsiCo
Initiative
SABMiller
Young and Rubicam American Express
Mediacom Target
TBWA Tesco

New to the industry? Adbrands.net provides full oversight of the global industry and
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure.

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right.

At the same time, while the number of individual agencies has as a result increased, ownership of those agencies has concentrated dramatically. Massive consolidation within the industry has led to a huge number of mergers and acquisitions, and the creation at the top end of the market of a small group of major holding companies, each of whom owns or controls a large number of separate agencies. There are still independent owner-operated agencies out there, but in far fewer numbers than ever before, and most are small by comparison with the group-owned brands. Continue reading Structure of the Advertising Industry here.

Adbrands.net:
the leading advertising agencies, 
marketers & brands worldwide


Adbrands.net Adbrands.net. All rights reserved © Mind Advertising Ltd 1998-2016

SEVEN DAYS
to 26th May 2016
NEXT UPDATE
6th June

ADVERTISERS
Investors concerned as Bayer considers raising its $62bn bid for Monsanto

Food still strong but M&S reports 5th straight annual decline in clothing

Coca-Cola restructures geographical management team

Toyota and Volkswagen join global battle of car-hailing apps on opposing sides

Hewlett Packard Enterprise to spin off IT services into rival Computer Sciences

Red Bull bolsters struggling GoPro with global marketing alliance

Google's French HQ raided by investigators over alleged tax fraud

Victoria's Secret to drop iconic printed catalogue for online-only

General Mills marketer Jackie Woodward to join Krispy Kreme as CMO

AGENCIES
VCCP goes West with deal for San Francisco's Muh-tay-sik Hof-fer

Y&R unveils pan-Euro production network Ray

Alarm bells ringing at RKCR/Y&R as M&S calls creative review

Publicis Worldwide names new global chief creative chief

Heineken seeks second media network to partner Starcom in smaller markets

Rosie Arnold quits BBH in 4th senior departure in five weeks

PepsiCo and Bacardi consolidate pan-European PR duties

New agencies for Dodge, Betfair, Aldi Sud, Carnival Corp cruises

MEDIA
CBS wins latest US TV season in total viewers and 18-49ers; Fox still weak

New twist in Sumner Redstone case as family trust turns tables on Viacom CEO Dauman

TOP ADVERTISING TERRITORIES
by projected media expenditure 2016

USA ($178.0bn)
China ($85.5bn)
Japan ($38.6bn)
UK ($25.9bn)
Brazil ($18.7bn)
Germany ($18.6bn)
France ($11.5bn)
Australia ($9.9bn)
Canada ($9.6bn)
South Korea ($8.9bn)
India ($8.7bn)
Italy ($8.0bn)
Israel ($5.4bn)
Spain ($5.4bn)
Mexico ($4.8bn)
Russia ($4.6bn)
Austria ($4.2bn)
Netherlands ($4.1bn)
Philippines ($4.0bn)
(source: GroupM
This Year Next Year
Dec 2015)

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