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Adbrands.net: The world's leading advertisers and agencies

Seven Days
to 5th March 2015


Advertisers

Teutonic titan Volkswagen tops E200bn in annual revenues for first time

Solid performance at AB InBev reignites speculation over SABMiller bid

China is biggest factor in growth slowdown for Nestle

Grim results from British banks with Lloyds the only ray of sunshine

JC Penney & Sears disappoint but green shoots seen at Target & Walmart

Positive reviews for Samsung's latest Galaxy handset

Citigroup clears out bad bank assets with sale of OneMain Financial

Johnson & Johnson sells Cordis but pipped by AbbVie for Pharmacyclics

Unilever adds REN skincare but sells East European cleaning products

HP bolsters mobile infrastructure business with Aruba Networks

Chipmakers NXP and Freescale to merge

Orange hints at partnership with Telecom Italia

Sanofi raids Bayer for new French-born CEO

New leaders named at Carlsberg, Mondelez North America and Morrisons

Agencies
MDC Partners delivers strong growth but still no full-year profit

PR giant Edelman tops $800m in revenues for first time

Interpublic folds ICC Lowe Healthcare into sister FCB Health

New leaders named for BBDO Americas and digital specialist iCrossing

Ties strengthened again between Havas and Vivendi

RPA wins $100m account for Apartments.com

New agencies for American Legacy, Krombacher beer, Club Med and Vertu

Reviews for Chrysler US digital, Sears creative, Lidl France media

Media
Google's YouTube still said to be break-even at best

ITV delivers strong revenue and profit growth but loses audience share

Viacom launches European mobile music & video service under MTV brand

Sony names new
movie chief, Rebekah Brooks returns to
News Corp fold

TOP ADVERTISING TERRITORIES
by projected media expenditure 2014

USA ($161.6bn)
China ($76.0bn)
Japan ($43.8bn)
UK ($25.0bn)
Germany ($22.8bn)
Brazil ($17.1bn)
France ($14.7bn)
Canada ($12.8bn)
Australia ($12.7bn)
Russia ($10.0bn)
South Korea ($9.8bn)
Italy ($9.5bn)
Hong Kong ($7.8bn)
India ($7.2bn)
Spain ($5.8bn)
(source: GroupM
This Year Next Year
July 2014)

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Everything you need to evaluate the leading agencies
and advertisers in the world's major advertising markets

- New account assignments & account reviews last week -

Four of our Favourite Ads of the Week

Adobe Photoshop "Dream On"
by Goodby Silverstein & Partners

Audi "The Drones"
by Venables Bell & Partners

Honda "Keep Up"
by Wieden & Kennedy London

Geico "Unskippable: Family"
by The Martin Agency

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New Account Assignments last week

Apartments.com - US - creative - agency
American Legacy/Truth -
US - media - agency
Krombacher -
Germany - creative - agency
Club Med -
North America - creative - agency
Wall Street Journal -
US - creative - agency
General Mills -
Canada - media - agency
Ranbaxy Healthcare -
India - digital media - agency
Halfords -
UK - media - agency
Netflix -
Germany - creative - agency
JW Marriott -
Global - creative - agency
Snyder's-Lance -
US - creative - agency
Goodman Fielder bread -
Australia - creative - agency
Schwab Trading Services -
US - creative - agency
Coles Liquor -
Australia - creative - agency
Danone yogurts -
Australia - creative - agency
Barclays -
South Africa - CRM - agency
Mercedes-Benz vans -
Australia - creative - agency
Nestle Wagner pizza -
Germany - creative - agency
BetEasy -
Australia - creative - agency
MuscleCare -
Canada - creative - agency
Telstra -
Australia - creative - agency
Very -
Global - creative - agency
Science Museum -
UK - creative - agency
agency assignments: subscribers only

New Account Reviews last week

Sears - US - creative - agency
Fiat Chrysler Automobiles -
US - digital - agency
Lidl -
France - media - agency
SNCF -
France - digital - agency
agency assignments: subscribers only

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New to the industry? Adbrands.net provides full oversight of the global industry and 
how the agency business is structured. In recent years, most advertising agencies have tended to move towards a common structure. 

Whereas in the past, each individual ad agency offered a variety of different marketing services under a single roof, the rapid expansion of the media industry (for example the proliferation of cable and digital channels), as well as the refusal of clients to pay for services they didn't require, encouraged most large advertising agencies to spin out their more specialised in-house departments as separate agencies in their own right. 

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