__Leading Global Advertisers in 2007 by estimated expenditure
Procter & Gamble Pfizer Visa International
Unilever Vodafone Novartis
L'Oreal France Telecom Clorox Co
General Motors Sears Holdings Kia Motors
Toyota Motor Corporation Renault Nintendo
Ford Motor Company Hyundai Motor Co Kimberly-Clark
Johnson & Johnson SC Johnson Mattel
Nestle Anheuser-Busch InBev Carrefour Group
Coca-Cola Company Dell Sharp Corporation
Honda Motor Co Ferrero Nokia
Time Warner Bayer Apple
Reckitt Benckiser Canon Coty
Sony Corporation Daimler Ikea
Kraft Foods General Mills MasterCard International
Nissan Motor Wal-Mart Subway
GlaxoSmithKline Vivendi Cadbury
McDonald's

Kao Corporation

Bristol-Myers Squibb
Volkswagen Telefonica Fuji Heavy Industries
Mars Inc. Metro Group Boehringer Ingelheim
Walt Disney Co Samsung Group  LG Group
PepsiCo American International Group Merck & Co
Chrysler Microsoft Heineken
Danone Group Hewlett Packard ING Group
PSA Peugeot Citroen Fiat Diageo
General Electric Wyeth Aldi
Yum Brands Citigroup Mitsubishi Motors
News Corp Suzuki Motor Eli Lilly
Beiersdorf / Tchibo LVMH Burger King
Kellogg Co Campbell Soup Co Sara Lee
Viacom IAC/InterActiveCorp Avon Products
Panasonic American Express Sanofi-Aventis
Colgate-Palmolive BMW Shiseido
Henkel Schering-Plough eBay
  Mazda Motor Corp

Source: Advertising Age / TNS Media Intelligence / Nielsen Media Research etc

Other Major Local Advertisers

Advertising Age's 2007 figures did not include several companies featured in the previous two years' rankings. These were:

Deutsche Telekom Expedia IBM Corp
Bertelsmann SABMiller Molson Coors
Estee Lauder Nike Philips Electronics
  Pernod Ricard  

In 2005, Advertising Age identified several other companies which spent in excess of $270m on advertising, but which did not qualify as "global" because expenditure was limited to a single continent.

Verizon Casas Bahia Aeon
AT&T Home Depot Groupe Mulliez (Auchan etc)
Sprint Nextel Lidl & Schwarz Suntory
KDDI Best Buy Kirin Brewery Co
Macy's Asahi Breweries  

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