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Leading Marketing Services Agencies
The marketing services environment is divided up into numerous, often inter-connecting disciplines. In many cases, the lines between these are blurred, and many of the larger agencies offer a "full-service" or integrated offering. This indicates that they can supply everything from "above the line" creative advertising (for example, television commercials, print and poster campaigns) to "below-the-line" marketing (including interactive, direct response, customer relationship, special events etc), as well as media planning and even buying. However it is just as likely that some of these services may be contracted out to affiliated specialist agencies.
| Direct | Multicultural | Recruitment | Market Research |
| Sales Promotion | Healthcare | Public Relations | Branding & Design |
Leading CRM/Direct Marketing Agencies in 2012 by estimated global revenues
 Epsilon |
Rapp |
| Wunderman |
OgilvyOne |
| Experian Marketing Services |
Proximity
Worldwide |
| Acxiom |
DraftFCB |
| DigitasLBi |
Merkle |
Source: AdAge
Other Integrated Marketing / Direct Marketing / Customer Relationship Marketing / Database Marketing
Leading Sales Promotion Agencies in 2011 by estimated US revenues
| MarketStar |
TracyLocke |
| Integer Group |
GMR
Marketing |
| George P Johnson |
Jack
Morton Worldwide |
| Momentum Worldwide |
Octagon
Worldwide |
| Marketing Arm |
OMG Entertainment & Sports |
Source: AdAge
Other Sales Promotion / Event Marketing / Field Marketing
| Carlson
Marketing |
Moroch |
| Derse |
TBA Global |
| IMG International
Management Group |
Marketing
Drive |
| Alcone
Marketing |
HighCo |
| Imagination
Group |
The
Marketing Store |
| Mosaic |
G2 |
Advertising Age's Leading Multicultural Agencies in 2011
| Hispanic | African-American | Asian-American |
| Dieste |
GlobalHue |
Kang & Lee |
| GlobalHue |
Burrell
Communications |
AdAsia |
| Bravo Group |
UniWorld
Group |
Admerasia |
| Lopez Negrete |
Carol H Williams |
IW Group |
| LatinWorks |
Sanders/Wingo |
InterTrend |
Other Multicultural Marketing agencies profiled
| Bromley
Communications |
Wing
Latino |
| Vidal
Partnership |
Casanova
Pendrill |
Recruitment Marketing
| Bernard Hodes |
JWT Inside |
| TMP
Worldwide |
Golley Slater |
Market Research / Consultancy
| Kantar
Group |
Banner
Corporation |
Branding & Design
| Envoy
Communications |
Interbrand |
| Fitch Worldwide |
Imagination Group |
| HighCo |
Futurebrand |
