Estimated Ad Expenditure 2006 US$2.2bn (source: Initiative)
Austria's leading advertisers in 2005 by advertising spend were:
Vienna
Insurance Group |
|
|
Volkswagen |
Metro |
|
Aldi |
Telekom
Oesterreich |
|
One
|
Tchibo |
|
Edeka
Zentrale
|
Lidl & Schwarz |
Source: Nielsen Media Research / Advertising Age
Austria's Most Valuable Brands in 2004
|
Red Bull
|
Lotterien Oesterreich |
|
Swarovski-Gruppe |
A1
Mobilkom |
|
Spar
Oesterrich |
Austrian
Airlines |
|
OEBB |
VA
Technologie |
|
Casinos
Austria |
ORF |
Source: RNG Corporate Consulting
Austria's leading agencies in 2004 by creative awards were:
|
Demner Merlicek & Bergmann |
CCP Heye |
|
FCB Kobza |
Palla Koblinger Proximity |
|
Jung von Matt/Donau |
Wien Nord Pilz |
|
Lowe GGK |
BBDO Holding |
|
Buero X |
aha Puttner red cell |
Source: HorizonT.at
Austria's leading agencies in 2001 by billings were:
| Ogilvy & Mather |
Y&R
Austria |
|
Demner Merlicek & Bergmann |
Lowe GGK |
| BBDO Holding |
McCann-Erickson |
| Wirz Werbeagentur |
Grey Group |
| Saatchi & Saatchi |
Reichl
& Partner |
Source: Advertising Age: declared revenues before Sarbanes-Oxley Act
| Werbung
Wien |
|
| HorizonT
Austria |
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