Red Bull: brand profile



First
introduced in Asia in the late 1960s, Red Bull began a small
revolution in the global soft drinks market in the 1990s.
Since its European launch in 1987, the sickly sweet stimulant has carved
out a whole new niche of "energy drinks", forcing soft drinks
giants Coke and Pepsi to play an undignified - and so far largely unsuccessful -
game of catch-up. Meanwhile, Red Bull itself is
approaching megabrand status, with retail sales of well over $4bn. It must be true;
Red Bull really does give you wings... Click
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Competitors: see Soft
Drinks Sector for other companies and brands


The Adbrands Profile of Red Bull summarises the brand's history and current
operations. Subscribers may access the following website links: redbull
Red
Bull website

Red Bull worldwide
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