Carlton & United Breweries (or CUB) was until recently the Australian arm of global brewer SABMiller. It was absorbed by AB InBev during 2016. SABMiller originally acquired it in the 2011 takeover of Foster's Group, at one point the leading alcohol company in Australia and the Pacific region. Yet despite the international fame of its namesake Foster's lager, by far the largest proportion of Foster's Group's revenues was always derived from other brands. By the mid 2000s, the group was best known in Australia for market leading beers VB, Crown Lager and Carlton Draught. It was also home to an extensive wine portfolio, enhanced in 2005 by the high-priced acquisition of local producer Southcorp. However the wine business proved increasingly problematic between 2006 and 2008, leading to a series of management shake-ups. In 2011, the group split in two, demerging its wine interests as a separate company under the name Treasury Wine Estates. The remaining beer business became the subject of a takeover bid from SABMiller in September 2011.
Selected Carlton United Brewers advertising
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Adbrands Weekly Update 12th Dec 2013: Ads of the Week: Hello Beer. Australian beer rides to the rescue with a wondrous collection of side-splitting sight gags from Clemenger BBDO Melbourne for Carlton Dry. These are running on Australian TV as a series of 15 second spots, but here's the full compilation and it's truly a thing of beauty. Ladies, we are men. This is what we do when you're not around. Deal with it.
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Carlton & United Breweries website
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