Clemenger Group (Australia)

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Clemenger Group is one of Australia's foremost marketing communications groups. Its biggest subsidiary business is Clemenger BBDO, the local outpost of BBDO Worldwide, and one of the country's top agencies. Other units include CHE and New Zealand's Colenso BBDO - one of the world's most awarded agencies in 2012 - as well as local outposts of Omnicom's OMD, PHD, Porter Novelli and Proximity networks. For many years, the BBDO Worldwide network held only a minority stake in the group, with the remaining shares jointly owned by managers and staff in Australia and New Zealand. In 2011, however, Omnicom increased its stake to majority control of the business. 

Selected Clemenger BBDO advertising

Which clients does Clemenger Group handle? Find out more from the Adbrands Account Assignments database

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Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. The Adbrands Company Profile of Clemenger Group summarises the agency's history and current operations and also contains the following website links:

Clemenger Group website

Brands

Clemenger BBDO OMD Australia
CHE Proximity PHD Australia
GRACosway MarketForce
Colenso BBDO NZ .99

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BBDO Worldwide

Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 10th Mar 2016: Ads Of The Week: "Super Fab". Someone let cameras into the Adbrands office without telling me. Anyone who's ever found that life at a new employer isn't always quite like it said on the job description will know exactly what Clemenger BBDO's new campaign for Australian recruitment service Seek is getting at. Actually Adbrands isn't quite like this - here, *every* day is bunny day.

Adbrands Weekly Update 3rd Mar 2016: Ads of the Week "Wander". Too often, tourism ads fall back on cliches and too-obvious tourist brochure glamour. Clemenger BBDO Melbourne's fine new campaign for Visit Victoria tries something completely different; just a couple of mates taking a (very long) walk home from lunch, though all of that Australian state's natural splendour. The results are thoroughly charming and far more effective than the usual stereotypes. We're sold. Interesting how "Wandering" is suddenly the new buzz concept in tourism, with two ads in a week. See also Campbell Ewald's "Wander Wisely" campaign for Travelocity, over on our Facebook page.

Adbrands Weekly Update 18th Feb 2016: Ads of the Week "Who Would You Most Want To Have Dinner With?". Who would you most like to have dinner with? It can be anyone, living or dead. That's the question posed in Clemenger BBDO's lovely new ad for Mars' MasterFoods culinary brand in Australia. Who would you pick? Marilyn Monroe? Nelson Mandela? Justin Bieber?!? And who would your kids pick? If you have children of your own, dear viewer, be prepared to wipe away a tear before the end of the ad...

Adbrands Weekly Update 30th Jul 2015: Andy Pontin, CEO of Clemenger BBDO in Sydney, made some stark comments about recruitment challenges facing the ad industry as part of an HR conference organised by Australian trade mag B&T. "There is a talent shortage or there is a dollar shortage. And our issue is that there is a dollar shortage. The talent’s out there, we just can’t afford to pay for it... I think where we and every other agency is really struggling is that we used to be able to attract really great thinkers because generally we pay more, we used to offer a better working environment and often more variety in the role. All three of those things have changed now. It used to be [that when] an account director would be sitting across the table from the client, our guy would be earning more. Now they are probably earning 30% less than the person on the client side. That’s a big challenge. So how do you keep people on board with that? One way is the soft stuff. So it’s the cultural side, the environment. Well that costs money and we all have tight controls over line items... Also frequently now many of our clients have funkier premises than us. They have their own creative product, their own great thinkers and they can offer similar scope and scale in the roles that really only used to exist in advertising. So that’s the issue really: the talent’s there, we’ve got to find a way to make an advertising agency the right place for the right talent to land.”

Adbrands Weekly Update 19th Mar 2015: Ads Of The Week: "Suitcase". Arts festivals often bring out the best ideas in Australian ad agencies, giving them free rein to explore a funny idea for funny's sale. This is Clemenger BBDO's great spot to promote this year's Melbourne International Comedy Festival. "Leave comedy to the comedians" indeed. 

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