Clemenger Group (Australia)

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Clemenger Group is one of Australia's foremost marketing communications groups, and celebrated its 70th anniversary in 2016. Its biggest subsidiary business is Clemenger BBDO, the local outpost of BBDO Worldwide, and one of the country's top agencies. Other units include CHE and New Zealand's Colenso BBDO - one of the world's most awarded agencies in 2012 - as well as local outposts of Omnicom's OMD, PHD, Porter Novelli and Proximity networks. For many years, the BBDO Worldwide network held only a minority stake in the group, with the remaining shares jointly owned by managers and staff in Australia and New Zealand. In 2011, however, Omnicom increased its stake to majority control of the business. 

Selected Clemenger BBDO advertising

Which clients does Clemenger Group handle? Find out more from the Adbrands Account Assignments database

Who are the competitors of Clemenger Group? See ranking of Australia's Leading Advertising Agencies

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Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. The Adbrands Company Profile of Clemenger Group summarises the agency's history and current operations and also contains the following website links:

Clemenger Group website

Brands

Clemenger BBDO OMD Australia
CHE Proximity PHD Australia
GRACosway MarketForce
Colenso BBDO NZ .99

Parent

BBDO Worldwide

Recent stories from Adbrands Weekly Update:

Adbrands Weekly Update 22nd Jun 2017: Ads of the Week "Meet Graham". The Cannes Lions Health sub-event, which opened the festivities last weekend, still hasn't quite found its form, with only one Grand Prix awarded, under the Health & Wellness banner. Clemenger BBDO and Australian road safety body TAC commissioned renowned local artist Patricia Piccinini (who tends to specialise in bizarre partly human sculptures) to create "Graham", a representation of the kind of body shape you'd need to survive most road accidents. And a handsome devil he is too. You might even call him "Fearless Boy", a grotesque partner for McCann New York's little bronze statue. Graham collected another Grand Prix in the main event, one of three awarded in the Cyber category.

Adbrands Weekly Update 23rd Feb 2017: Ads Of The Week: "Sand From Bottles". Colenso BBDO's "Brewtroleum" film for Heineken-owned DB Export was one of the world's most awarded marketing campaigns last year. Here's the follow-up, launching a system that will process empty beer bottles into sand that can be used for construction and other industrial purposes in place of New Zealanders' beloved beach sand. As with the Brewtroleum concept - which ran cars on beer! - we're not sure how practical this is, but the idea is fabulous. 

Adbrands Weekly Update 12th Jan 2017: Industry pundit Patrick Collister's Big Won rankings of the world's most awarded agencies, campaigns and creatives were published for 2016. There were few surprises at the top of the networks table, with BBDO in 1st place once again, far above second-placed Ogilvy. It is BBDO's 12th time in the top spot in 13 years. Rounding out the Top Five were Leo Burnett, Y&R and McCann. Tiny New Zealand did disproportionately well in the overall rankings, with the local outposts of BBDO and Y&R taking 1st and 2nd place among the world's most awarded individual agencies, as a result of Colenso BBDO's Brewtroleum campaign for local brewer DB and Y&R Auckland's global McWhopper campaign for Burger King. This was the world's single most awarded campaign last year. However it was really BBDO's year, with no fewer than six of its agencies among the Top Ten. No other network had more than one. Dentsu, Lola MullenLowe Madrid and AlmapBBDO Sao Paulo took the next three positions. There were only two independents (or virtual independents) among the Top 20: Forsman & Bodenfors at #7 and Droga5 NY at #18. See more details here.

Adbrands Weekly Update 10th Mar 2016: Ads Of The Week: "Super Fab". Someone let cameras into the Adbrands office without telling me. Anyone who's ever found that life at a new employer isn't always quite like it said on the job description will know exactly what Clemenger BBDO's new campaign for Australian recruitment service Seek is getting at. Actually Adbrands isn't quite like this - here, *every* day is bunny day.

Adbrands Weekly Update 3rd Mar 2016: Ads of the Week "Wander". Too often, tourism ads fall back on cliches and too-obvious tourist brochure glamour. Clemenger BBDO Melbourne's fine new campaign for Visit Victoria tries something completely different; just a couple of mates taking a (very long) walk home from lunch, though all of that Australian state's natural splendour. The results are thoroughly charming and far more effective than the usual stereotypes. We're sold. Interesting how "Wandering" is suddenly the new buzz concept in tourism, with two ads in a week. See also Campbell Ewald's "Wander Wisely" campaign for Travelocity, over on our Facebook page.

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