Coles | Wesfarmers (Australia)

Selected Coles & Wesfarmers advertising

Following its purchase of Coles Group in 2007, diversified conglomerate Wesfarmers became one of Australia's two biggest retail groups, home to a collection of different chains. The most significant of these is Coles itself, the country's second largest grocery retailer, now battling to regain its lead over arch-rival Woolworths. The supermarket chain is partnered by a selection of other sizeable local brands including general retailers Kmart and Target and leading home improvement store Bunnings. Wesfarmers' acquisition of Coles Group, a business three times larger than itself, was designed to call a halt to several years of steadily declining performance as Coles struggled to make sense of its sprawling retail operations. It also brought greater focus to Wesfarmers itself, which up until then had dabbled in a wide variety of different sectors ranging from mining and chemicals to insurance and DIY. Following the Coles purchase, almost 90% of Wesfarmers' revenues are generated by retail. Coles and Wesfarmers both celebrated their centenaries in 2014.

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Coles Vintage Cellars
Target Officeworks
Liquorland Bunnings
Kmart Bi-Lo



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