Coles Group (Australia)

Coles Group, formerly Coles Myer, is one of Australia's two biggest general retail groups with a broad range of around 2,900 outlets in Australia and New Zealand, ranging from supermarkets to office supply shops and liquor stores. The group is the country's #2 supermarket chain behind Woolworths. It was formed in 1985 from the merger of two of the country's oldest retailers, The Myer Emporium and GJ Coles & Company, but has struggled to deliver consistent performance since the late 1990s. In 2006, it was overtaken as the country's overall #1 retailer by Woolworths. Following the sale of the Myer business that year, the company changed its name to Coles Group. After months of negotiations with different partners, the group announced in 2007 that it would be acquired by diversified conglomerate Wesfarmers. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here.

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Coles Group

Coles	Vintage Cellars
Target	Officeworks
Liquorland	Theo's Liquor
Kmart	Coles Online
Bi-Lo	Harris Technology

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