Foster's Lager: Brand Profile

Foster's - the Amber Nectar - is probably the world's most famous Australian brand, as well as one of the leading international lagers. It has been available outside its country of origin for well over 100 years, but really exploded into the popular consciousness after a hugely successful marketing campaign in the 1980s which also introduced actor Paul Hogan to an international audience. Already the world's 7th best-selling premium lager, control of Foster's is split between three different companies: Foster's Group in Australia, Scottish & Newcastle in Europe, and SABMiller in the Americas. Despite the fame of its flagship brand, the largest proportion of original parent Foster's Group's revenues is now derived from wine, following the acquisition of Southcorp in 2005. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets..

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Competitors: see Wine Beer & Spirits for other companies

Subscribers may access the following website links:

Foster's Group website

Foster's USA

Foster's UK

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