George Patterson Y&R (Australia)

George Patterson Y&R was formed in 2005 from the acquisition by WPP of The Communications Group (TCG), formerly one of Australia’s two largest marketing communications groups. TCG's main advertising business, known locally as "Patts", was merged with the local arm of Y&R to form GPY&R. Previously the George Patterson agency had been part of what was formerly the Bates Worldwide network. Once regarded as indisputably Australia's finest agency, it has suffered something of a downturn since 2005, as a result of a number of key account losses. Click here for an Adbrands Snapshot of GPY&R (subscribers only). Adbrands Snapshots provide a summary analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and identify key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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George Patterson Y&R website

Y&R Brands Interactive	PPR
CAW	20:20 Brand Action
Media Puzzle	IdeaWorks
HMA Blaze	The Campaign Palace

WPP

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