GM Holden (Australia)

Holden is the Australian arm of General Motors, producing a mixture of locally designed vehicles and imported models from GM's European subsidiary Opel. The company lost its position as the country's leading car manufacturer in 2003 to Toyota, but remains one of Australia's best-known brands, with a large export market in the Middle East, Asia and Latin America. In 1998, the company celebrated the 50th anniversary of the development of the first all- Australian car. Click here for the Adbrands.net profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets..

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Competitors: see Cars Sector index for other companies and brands

Subscribers may access the following website links:

Holden website

Isuzu

Holden Special Vehicles

General Motors

Holden New Zealand

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