Estimated Ad Expenditure 2006 US$8.0bn (source: ZenithOptimedia)


Australia's leading advertisers in 2007/08 were:

Coles Group Mitsubishi Motors
Federal Government of Australia Toyota
Telstra SingTel Optus
Harvey Holdings Queensland Government
Woolworths General Motors Holden

Nestle / L'Oreal

Reckitt Benckiser
NSW Government Procter & Gamble
Victoria Government Ford
Suncorp McDonalds Australia
Village Time Warner Unilever

Source: B&T/Nielsen Media Research

Australia's "Best Brands" in 2004 were:

Telstra National Australia Bank
Commonwealth Bank Billabong
Westpac St George Bank
ANZ Macquarie Bank
Woolworths Qantas

Source: Interbrand

Other Australian Companies Profiled

Fosters Group News Corporation
Lion Nathan  


Australia's leading creative agencies in 2001 by billings were: 

George Patterson Bates McCann-Erickson Advertising
Clemenger BBDO J Walter Thompson
Singleton O&M Advertising Publicis Mojo Partners
Y&R Australia Leo Burnett
DDB Australia Grey Australia

Source: Advertising Age: declared revenues before Sarbanes-Oxley Act

Australia's leading media agencies in 2007 were: 

Mitchell & Partners ZenithOptimedia
MediaCom MindShare
Starcom MediaVest Carat Australia
OMD Australia Initiative
Universal McCann Mediaedge:CIA

Other Australian agencies profiled in Adbrands

Campaign Palace

B&T

Advertising Federation of Australia

AdNews

 


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