News Corporation

The end of an era is approaching. Rupert Murdoch, without question the best known media tycoon since William Randolph Hearst, may soon be heading towards retirement. Like him or loathe him, Murdoch will be a hard act to follow. His News Corporation has single-handedly defined the nature of the modern media corporation, with only Time Warner close to emulating its combination of broad-ranging assets and ground-breaking technology and strategy. But while Time Warner was a business forged by many hands, News Corporation is very much the result of one man's personal vision. Advertising Age estimated global measured advertising expenditure of $1.1bn in 2006, making News Corp the world's #25 advertiser. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Adbrands coverage of News Corporation is split across several pages. See also Fox Entertainment Group for US entertainment assets; DirecTV for satellite broadcast in the Americas; BSkyB for satellite broadcast in Europe and Asia.

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Competitors: see Media Sector index for other companies

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News Corporation website

BSkyB	Fox Sports Australia
Fox Entertainment Group	Phoenix Satellite TV
TV Guide	Channel V
Gemstar-TV Guide	Star TV
DirecTV	Zondervan
News of the World	Foxtel
The Times Higher Educational Supplement	Sky Italia
The Sun	New York Post
Page3.com	The Weekly Standard
The Times Educational Supplement	The Times
The Australian	Sunday Times
The Daily Telegraph	The Times Literary Supplement
Herald Sun	Festival Records
Sky Brasil	National Rugby League of Australia
HarperCollins	News Digital Systems

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