
News Corporation


Rupert Murdoch is without question the best known media tycoon since William Randolph Hearst.
Now 80, he maintains direct personal control of all aspects of his wide-ranging empire, and no one expects him
to retire any time soon, at least voluntarily. Yet the phone hacking scandal at
his British newspaper division, which reached a crescendo in summer 2011 and now
threatens to spread to other parts of the group, constitutes the biggest threat
to-date to the Murdoch family's control over their empire. Whatever the outcome,
like him or loathe him, Rupert Murdoch will be a hard act to follow. His News Corporation has
single-handedly defined the nature of the modern media corporation. No other group comes close to emulating its combination of
broad-ranging assets and ground-breaking technology and strategy, and while other groups manage a business forged by many hands,
News Corporation is very much the result of one man's personal vision. Adbrands coverage of News
Corporation is split across several pages. See also Fox Entertainment Group for US
entertainment assets; BSkyB for satellite broadcast in the UK.
Which agencies handle advertising for News Corporation? Find
out more from the Account Assignments database.
Who are the competitors of News Corporation? See Media Sector for other companies
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Account assignments and selected regional contact information
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Subscribers may access the following website links:
News Corporation website

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