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Telstra is Australia's foremost telecoms group, offering fixed line, mobile and
internet services, as well as cable television through the Foxtel joint venture with News Corporation.
The group still has a dominant position in its home market, but has seen steady erosion of what was in fact a monopoly as recently
as 1990. In response, Telstra extended its
reach to other parts of the Asia Pacific region and accelerated the introduction of broadband and other premium services in
Australia. However its investment in new services was slowed by a long-running battle with regulators over how much
access it should grant rival providers to its broadband network. This row was finally resolved in 2011 with an agreement to spin off much of that infrastructure into a new independent company which will manage the so-called NBN, or National Broadband Network.
Which agencies handle advertising & marketing for Telstra? Find
out more from Adbrands Account Assignments
Who are the competitors of Telstra? see Telecoms Sector Index for other companies
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Telstra website
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