Ad Expenditure: US$9.94bn 2016 GroupM Forecast This Year Next Year Dec 2015

Top Advertisers

Australia's top-spending advertisers in 2014 were:

 Wesfarmers  GM Holden
 Woolworths  Nissan
 Australian Commonwealth Government  Telstra
 Harvey Norman  News Corporation
 Reckitt Benckiser  Toyota
 Suncorp  Village Roadshow
 McDonalds Australia  Commonwealth Bank
 Government of Victoria  Foxtel
 Government of New South Wales  Westpac
 SingTel Optus  ANZ

Source: Nielsen/GroupM

Australia's "Best Brands" in 2014/5 were:

 Woolworths  Coles
 Telstra  Westpac
 Commonwealth Bank  National Australia Bank
 ANZ  Rio Tinto
 BHP Billiton  Optus

Source: Brand Finance March 2015

Other Australian Companies Profiled

 Carlton United Brewers  Lion
 Nestle Australia  Unilever Australia


 B&T  AdNews

Other leading Australian Agencies and Advertisers profiled by Adbrands

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