Anheuser-Busch InBev (Belgium)

A series of aggressive acquisitions in a rapidly consolidating market has made InBev the world's biggest brewer. The key to the group's growth has been a series of major purchases, beginning with two of the UK's biggest beer marketers, and several important German brands (including Beck's). Added to the group's existing European flagship Stella Artois, and a strong portfolio of regional beers, these gave what was then called Interbrew the right to describe itself as the "world's local brewer" by 2003, with a leading position in virtually every country in which it had a presence. This was followed in 2004 by a merger with South American brewer AmBev to form a new global giant under the name InBev. That deal gave the enlarged group a far more extensive global profile than its main rivals of the time, Anheuser-Busch and SABMiller, but it still lacked a significant presence in the US, the world's biggest beer market. That changed dramatically in 2008 when InBev succeeded in acquiring American giant Anheuser-Busch for a whopping $52bn. The resulting group, Anheuser-Busch InBev, is the world's leading brewer by a considerable margin. See also:

Which agencies handle advertising for AB InBev? Find out more from Adbrands Account Assignments

Who are the competitors of AB InBev? See Alcoholic Beverages Sector for other companies.

Subscribers only: Adbrands profile Account assignments and selected regional contact information

Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Subscribers may access the following website links:

Anheuser-Busch InBev website

Stella Artois	Boddingtons
Budweiser	Diebels
Leffe	Labatt
Beck's	Chernigivske
Hoegaarden	Jupiler

AmBev

Sun InBev (Russia)

Click HERE to subscribe to Adbrands.net and access the profile and website links