AmBev (Brazil)

AmBev, or the American Beverage Company, is the largest drinks business in Latin America, and the local arm of global brewing giant AB InBev. Although majority controlled by InBev, it retains a separate identity and its minority shares are publicly quoted on the Brazilian Stock Exchange. AmBev dominates the Brazilian market with the country's top three beers, led by Skol, and has a sizeable footprint across most other Latin markets. It several countries it has a virtual monopoly in the sector. In 2004 the company, then an independent business, agreed terms for what was effectively a reverse takeover of the world's third largest brewer Interbrew, to create InBev. That deal extended AmBev's presence into North America for the first time, with the absorption of Canadian brewer Labatt. AmBev had already been on friendly terms with North America's reigning brewery giant Anheuser-Busch for several years. That relationship got very much closer at the end of 2008 following completion of Anheuser's acquisition by InBev.

Which agencies handle advertising for AmBev? Find out more from the Adbrands Account Assignments database

Who are the competitors of AmBev? See Beer & Spirits Sector and Soft Drinks Sector indexes for other companies.

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The Adbrands Company Profile of AmBev summarises the company's history and current operations. Subscribers may access the following website links here:

AmBev website

Skol	Antarctica
Brahma	Gatorade
Bohemia	Quinsa
Quilmes	Patricia

InBev

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