AmBev (Brazil)

AmBev, or the American Beverage Company, is the largest drinks business in Latin America, and the local arm of global brewing giant InBev. It dominates the Brazilian market with the country's top three beers, led by Skol, and has a sizeable footprint across most other Latin markets. In 2004, the company agreed terms for a complex merger with the #3 brewer Interbrew to create InBev. That deal, completed in 2004, also extended AmBev's presence into North America, with the absorption of Canadian brewer Labatt. AmBev has already been on friendly terms with North America's reigning brewery giant Anheuser-Busch for several years. That relationship will get closer still at the end of 2008 after completion of Anheuser's acquisition by InBev. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Wine Beer & Spirits Sector index for other companies and brands

The Adbrands Company Profile of AmBev summarises the company's history and current operations. Subscribers may access the following website links here:

Ambev website

Skol	Antarctica
Brahma	Gatorade
Labatt	Kokanee
Labatt Blue	Absolut Cut
Rolling Rock	Bass Ale
Bohemia	Quinsa
Quilmes	Patricia

InBev

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