Casas Bahia (Brazil)

Casas Bahia is Brazil's biggest non-food retailer (and #1 advertiser), with 540 stores mainly located in eight states in the South and Southeast of the country. The chain caters primarily to low-income customers, with most outlets located in poor neighbourhoods. As a result of aggressive marketing, and careful exploitation of the region's economic turbulence, Casas Bahia has ended up with the biggest share of Brazil's rapidly expanding home appliances and furniture market. Click here for an Adbrands Snapshot of Casas Bahia (subscribers only). Adbrands Snapshots provide a summary analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and identify key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Competitors: see Retail Sector index for other companies, and Brazil's Leading Advertisers index

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Casas Bahia

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