Fischer (previously Fischer & Friends) is one of the remaining independent advertising agencies which once made up the bulk of the local Brazilian industry, but are gradually being hoovered up by international groups. Formerly one of Brazil's top agencies, performance gradually slumped in the late 2000s and early 2010s, as a result of the part-retirement of its founder. He took back control of the business in 2013 in an attempt to return the agency to the upper echelons of the local industry.
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