Ad Expenditure: US$21.29bn 2017 GroupM Forecast This Year Next Year Dec 2016

Top Advertisers

Brazil's leading advertisers in 2015 by advertising expenditure were:

 Genomma  Procter & Gamble Brazil
 Via Varejo (Casas Bahia / Ponto Frio)  Itau
 Unilever Brasil  Divcom Pharma Nordeste
 Hypermarcas  Bradesco
 Caixa (Government of Brasil)  Seara
 AmBev  Coca-Cola
 Petrobras (Government of Brasil)  O Boticario
Vivo (Telefonica)  Grupo Pao de Acucar
 Banco do Brasil (Government of Brasil)  General Motors
 Fiat  Petropolis

Source: IBOPE

Brazil's Most Valuable Brands in 2015 were:

 Itau  Natura
 Bradesco  Petrobras
Skol (AmBev) Antarctica (AmBev)
Brahma (AmBev) Vivo (Telefonica)
 Banco do Brasil  BTG Pactual

Source: Interbrand

Other Brazilian Companies Profiled in Adbrands

 Nestle Brazil  

Advertising Agencies

Brazil's leading agencies in 2016 by billings were:

 Y&R Brasil  LewLara TBWA
 WMcCann  JWT  
 AlmapBBDO    DPZ Duailibi Petit Zaragoza
 Ogilvy Group  Propeg
 Publicis Brasil  MullenLowe
 Africa (Grupo ABC)  FCB
 Tailormade Leo Burnett  Escala
 Havas Worldwide  F/Nazca Saatchi & Saatchi
 Talent Marcel  Salve Tribal (Loducca / Pereira & O'Dell / Salve)
 My Propaganda  NBS (Dentsu)

Source: IBOPE

Brazil's Most Admired Agencies in 2012

 Africa (Grupo ABC)  Talent
 DM9 DDB  F/Nazca Saatchi & Saatchi
 WMcCann  Publicis
 AlmapBBDO  Y&R Brasil
 Ogilvy e Mather  Lew Lara/TBWA

Source: Carta Capital

Other leading Brazilian Agencies profiled by Adbrands

 Fischer  David

Marketing industry news in Brazil: MM Online

Other leading Brazilian Agencies and Advertisers profiled by Adbrands


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