Ad Expenditure: US$18.66bn 2016 GroupM Forecast This Year Next Year Dec 2015

Top Advertisers

Brazil's leading advertisers in 2014 by advertising expenditure were:

 Via Varejo (Casas Bahia / Ponto Frio)  Fiat
 Unilever Brasil  Claro (America Movil)
 Genomma  Procter & Gamble Brazil
 Caixa (Government of Brasil)  General Motors
 AmBev  Itau
 Hypermarcas  Volkswagen
 Petrobras (Government of Brasil)  Petropolis
Vivo (Telefonica)  Nestle
 Banco do Brasil (Government of Brasil)  Grupo Pao de Acucar
 Reckitt Benckiser  Bradesco

Source: IBOPE

Brazil's Most Valuable Brands in 2015 were:

 Itau  Natura
 Bradesco  Petrobras
Skol (AmBev) Antarctica (AmBev)
Brahma (AmBev) Vivo (Telefonica)
 Banco do Brasil  BTG Pactual

Source: Interbrand

Other Brazilian Companies Profiled in Adbrands

 Nestle Brazil  

Advertising Agencies

Brazil's leading agencies in 2014 by billings were:

 Y&R Brasil  NBS (Dentsu)
 Ogilvy  DM9 DDB
 WMcCann  FCB
 Borghi Lowe  F/Nazca Saatchi & Saatchi
 AlmapBBDO    LewLara TBWA
 Havas Worldwide  My Propaganda
 Africa (Grupo ABC)  Artplan
 JWT    Loducca (Grupo ABC)
 Publicis Brasil  Neogama
 Tailormade Leo Burnett  Talent

Source: IBOPE

Brazil's Most Admired Agencies in 2012

 Africa (Grupo ABC)  Talent
 DM9 DDB  F/Nazca Saatchi & Saatchi
 WMcCann  Publicis
 AlmapBBDO  Y&R Brasil
 Ogilvy e Mather  Lew Lara/TBWA

Source: Carta Capital

Other leading Brazilian Agencies profiled by Adbrands

 Fischer  DPZ Duailibi Petit Zaragoza

Marketing industry news in Brazil: MM Online

Other leading Brazilian Agencies and Advertisers profiled by Adbrands


All rights reserved © Mind Advertising Ltd 1998-2017