Grupo Silvio Santos (Brazil)

Grupo Silvio Santos is a diversified conglomerate created and controlled by Silvio Santos, a former street peddler who transformed himself into one of the Brazil's richest tycoons. The group is formed around a chain of linked businesses, all originally spawned by Tele Sena, a hugely successful televised lottery show created and hosted by Santos himself. The success of the lottery allowed Santos not only to set up companies which could supply ever more lavish prizes to give away, but also to build his own personal broadcasting television network, SBT, now the country's #2 broadcaster. Click here for the Adbrands Company Profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Tele Sena	SBT On Line Systems (SOL)
Banco PanAmericano	Bau de Felicidade
Vimave	SBT

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