W/Brasil (Brazil)

W/Brasil was the agency founded and until recently run by Washington Olivetto, almost certainly Brazil's most famous advertising executive of the 1980s and 1990s and still one of the local industry's best-known figures. Although it remained a significant creative force in its home market, W/Brasil was to a large extent overtaken by younger or more international agencies from 2000 onwards. In 2010, Olivetto merged his shop with the local outpost of McCann, becoming in the process that network's chief creative officer for Latin America. Click here for an Adbrands Snapshot of W/Brasil (subscribers only). Adbrands Snapshots provide a summary analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and identify key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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