Cott Corporation (Canada)

Cott Corporation is one of the world's biggest soft drinks manufacturers, but has a low profile among consumers because it specialises in producing private label products for retailers. In fact the company is largely credited with revitalising the supermarket own-label beverage market during the early 1990s, scoring a number of important goals including the introduction of Sam's American Choice cola by Wal-Mart and Sainsbury's Classic Cola in the UK. Currently, its small portfolio of consumer brands include RC Cola, Stars & Stripes and Red Rain. Click here for an Adbrands Profile of Cott (subscribers only). Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Competitors: see Soft Drinks Sector index for other companies

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