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Rogers
is Canada's second-biggest communications group (behind BCE),
and one of its best-known businesses. It is the country's leading wireless
and cable TV provider. Assembled by founder Ted Rogers in a
series of bold acquisitions since the 1960s, it was one of the first
companies worldwide to assemble a "quad play" offering which
encompasses both wireless and fixed line telecoms, as well as cable and internet.
Rogers is also involved in radio and print media as well as video sales
and rentals. The group was led by its founder right up until his death at
the end of 2008, and is still
controlled by his family. Even without Rogers himself at its head,
the business is well-positioned to maintain its commanding position in
Canada's communications sector.
Which agencies handle advertising for Rogers? Find
out more from the Account Assignments database.
Who competes with Rogers? See Telecoms
and Media Sector for other companies
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Adbrands profile
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Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.
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Rogers
website
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