Tim Hortons (Canada)

Tim Hortons is Canada's biggest restaurant chain, with around 78% share of its market, far ahead of Starbucks and similar brands. Known to its customers as Tim's, it is widely regarded as a national institution. A 2007 survey by a local historical group found that 40% of Canadians under 35 consider the chain's Timbits bite-size mini-doughnuts to be a national symbol of Canada. The group has gradually expanded its food range beyond donuts and coffee, adding muffins, bagels, soups and sandwiches. As a result it is also now Canada's leading quick-serve restaurant, ahead even of McDonald's.

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