Estimated Ad Expenditure 2009 US$3.4bn (source: GroupM est Jun 2009)

Switzerland's leading advertisers in 2008 were:

Migros	Unilever
Coop Schweiz	Procter & Gamble
L'Oreal	Reckitt Benckiser
Nestle	Sunrise Communications
Swisscom	Beiersdorf

Source: GroupM

Switzerland's most valuable brands in 2006 were:

Nescafe	Zurich
UBS	Rolex
Novartis	Swisscom
Roche	Credit Suisse
Nestle	Omega

Source: Interbrand

Other Brands & Companies

Lindt & Spruengli

Switzerland's leading agencies in 2008 were:

Publicis Werbeagentur	Euro RSCG
Saatchi & Saatchi Simko	Spillmann/Felser/Leo Burnett
Jung von Matt/Limmat	Contexta
Advico Young & Rubicam	Futurecom Interactive
Wirz Werbung (BBDO affiliate)	Krieg Schlupp Buerge S&J

Source: BSW

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