Lindt & Spruengli (Switzerland)

Lindt & Spruengli is the world's leading manufacturer of fine chocolate, and one of the top ten overall. Its principal products are marketed under the Lindt brandname, now one of Switzerland's most valuable brands. It produces a wide range of boxed and bar chocolates, as well as the enormously popular Gold Bunny and Santa Claus shaped hollow eggs. The group has prospered in recent years by firmly maintaining premium positioning and avoiding the mass confectionery sector. It has expanded its footprint through the acquisition of other top-end manufacturers in key markets, including Ghiradelli in the US and Caffarel in Italy. Click here for an Adbrands Profile of Lindt & Spruengli (subscribers only). Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Confectionery Sector index for other companies

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Lindt & Spruengli website

Caffarel	Hofbauer
Ghirardelli	Kuefferle

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