Migros (Switzerland)

Migros is far and away Switzerland's leading retailer, and one of its biggest advertisers. The group dominates the local market, selling almost a quarter of the country's food through its chain of Migros supermarkets and other goods through outlets including Globus department stores. In addition it owns a bank and two newspapers, controls a major political party, and is Switzerland's foremost sponsor of cultural events. It has been said that Migros is as influential in Switzerland as General Motors, Exxon, Ford, IBM and Coca-Cola combined in the US. With sales now over $16bn annually it is one of the world's top 400 businesses. Yet it is virtually unknown outside Switzerland, and remains a cooperative, reinvesting the majority of profits in the community or the business. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Migros

Do It+	Bischofszell
Migros Electronics	Elsa
Micasa	Jowa
SportXX	Mibelle
Globus	Micarna
Globe	Midor
Interio	Mifa
Office World	Optigal
Globi	Riseria Taverne
Hotelplan	Aproz
Esco	Swiss Delice
Migrosbank	Limmatdruck
Migrol	Construire
Brueckenbauer	Saison Kuche
Ex Libris	KlubSchule
Eurocentres	Migros Kulturprozent

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