Nescafé: brand profile

With more than 3,000 cups consumed every second, Nescafe is by far the world's leading coffee brand, and also the third most valuable beverage brand after Coca-Cola and Pepsi. Interbrand ranks it as the world's #23 global brand, with an estimated value in 2006 of over $12.5bn. Nescafe's global profile has been modernized by a move into iced beverages, but its more traditional hot soluble business still has one major obstacle to overcome: the dominance of roast and ground coffees in the US and its growing popularity in other developed markets. Nestlé's coffee portfolio also includes some local brands as well as dispensing systems such as Nespresso and Dolce Gusto. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Non-Alcoholic Beverages Sector index for other companies and brands

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Nescafe website

Nespresso	Dallmayr
Taster's Choice	Nescafe Xpress

Nescafe USA	Nescafe Turkey
Nescafe Switzerland	Nescafe Denmark
Nescafe UK	Nescafe Finland
Nescafe Germany	Nescafe Norway
Nescafe Japan	Nescafe Cyprus
Nescafe China	Nescafe Australia
Nescafe France	Nescafe Xpress (Germany)
Nescafe Portugal	Nescafe Philippines
Nescafe New Zealand	Nescafe Russia
Nescafe Blend 37 (UK)	Nescafe Brunch (Italy)
Nescafe Greece

Nestle

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