Nescafé | Nespresso: brand profile

With more than 3,000 cups consumed every second, Nestlé's Nescafe is by far the world's leading coffee brand, and also the fourth most valuable beverage brand globally after Coca-Cola, Pepsi and Budweiser. Interbrand ranks it as the world's top 30 brands, with an estimated value of over $11bn. Nescafe's global profile has been modernized by a move into iced beverages, but its more traditional hot soluble business still has one major obstacle to overcome: the dominance of roast and ground coffees in the US and its growing popularity in other developed markets. Nestlé's attempts to compete directly with ground coffee producers proved unsatisfactory, but instead the group has established a new benchmark for premium coffees with its extraordinarily successful Nespresso dispensing system. This in turn has led to the introduction of lower-priced Nescafe-branded systems such as Dolce Gusto.

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Who are the competitors of Nescafe? See Non Alcoholic Beverages Sector index for other companies and brands

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Nescafe website

Nespresso	Dallmayr
Taster's Choice	Nescafe Xpress

Nestle

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