Nestlé SA (Switzerland)
Nestlé is the world's biggest food manufacturer, with almost 470 factories spread across the globe, and a portfolio that ranges from baby foods to pet care, from chocolate to mineral water. Its world-famous brands include Nescafe, Kit Kat and Perrier, among many others. The group also owns a large shareholding in cosmetics company L'Oreal. As with other food companies, recent years have seen a greater concentration on a focused food and beverage business. In particular Nestlé has leveraged its performance in sectors such as ice cream and petfoods with an aggressive acquisition strategy. At the same time, it has placed health and wellness at the forefront of its agenda, developing the widest possible range of nutritionally balanced products under the overall umbrella "Good Food, Good Life". Adbrands coverage of Nestlé is split across several different pages. See also regional coverage of Nestlé USA, Nestlé Latin America, Nestlé UK, Nestlé Australia and Nestlé Japan and brand-specific coverage on the following pages:
Which agencies handle advertising for Nestlé? Find out more from the Adbrands Account Assignments database
Who are the competitors of Nestlé? See Household Care, Personal Care and Food Sector indexes
Latest news about Nestlé? Click here for recent headlines from Adbrands Weekly Update
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Recent stories from Adbrands Weekly Update:
Adbrands Weekly Update 7th Nov 2013: Nestle has sold the Jenny Craig slimming business in North America and Australia to private equity firm North Castle Partners. The deal was widely anticipated, and no financial details were disclosed. However, the transaction doesn't include Jenny Craig's operations in France. It's not clear whether Nestle plans to hold on to these or find another buyer.
Adbrands Weekly Update 3rd Oct 2013: Nestle CEO Paul Bulcke told analysts that he has completed a review of the company's extensive brand portfolio, and that a number of under-performing brands have been identified that may be put up for sale. He didn't say which brands or how many, but Nestle is already rumoured to be seeking a buyer for energy bar business PowerBar, acquired in 2000. Slimming business Jenny Craig has also been highlighted as possible candidate for divestment.
The Adbrands Company Profile of Nestlé summarises the company's history and current operations and also contains the following brand links: Nestlés
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