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Nestlé is the world's biggest food manufacturer, with almost 470 factories spread across the globe, and a portfolio that ranges from baby foods to pet care, from chocolate to mineral water. Its
world-famous brands include Nescafe, Kit Kat
and Perrier, among many others. The group also owns a large shareholding in
cosmetics company L'Oreal. As with other food companies, recent years have seen a
greater concentration on a focused food and beverage business. In particular Nestlé has leveraged its performance in
sectors such as ice cream and petfoods with an aggressive acquisition strategy. At the same time, it has placed health and
wellness at the forefront of its agenda, developing the widest possible range of nutritionally balanced products under the
overall umbrella "Good Food, Good Life". Adbrands coverage of Nestlé is split across several different pages.
See also regional coverage of Nestlé
USA, Nestlé Latin America, Nestlé
UK, Nestlé Australia and
Nestlé Japan and brand-specific
coverage on the following pages:
Which agencies handle advertising for Nestlé? Find
out more from the Adbrands Account Assignments database
Who are the competitors of Nestlé? See Household Care,
Personal Care and Food
Sector indexes for other companies
Subscribers only:
Adbrands profile
Account assignments and selected regional contact information
Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.
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The Adbrands Company Profile of Nestlé summarises the company's history and current operations and also contains the following brand links: Nestlés
Nestlé website
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