
Nestlé SA (Switzerland)


Nestlé is the world's biggest food manufacturer, with around 480
factories in 86 countries, and a portfolio that ranges from baby foods to pet care, from chocolate to mineral water. Its
world-famous brands include Nescafe, Kit Kat
and Perrier, among many others. The group also owns a large shareholding in
cosmetics company L'Oreal. As with other food companies, recent years have seen a
greater concentration on a focused food and beverage business. In particular Nestlé has leveraged its performance in
sectors such as ice cream and petfoods with an aggressive acquisition strategy. Advertising Age estimated global measured
advertising expenditure of $2.3bn in 2008, making Nestlé the world's #10 advertiser.
Click here to access the Adbrands profile (subscribers
only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide
a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include
a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for
the world's leading brands and companies, including details of which advertising agency handles which accounts in which
countries for major markets.
Adbrands coverage of Nestlé is split across several different pages. See also regional coverage of Nestlé
USA, Nestlé Latin America, Nestlé
UK, Nestlé Australia and
Nestlé Japan.
Advertising: Which agencies handle advertising for Nestlé? The searchable account assignments database is
available to full subscribers to Adbrands.net premium services. Click here for subscription
information.
Competitors: see Food Sector, Non-Alcoholic
Beverages Sector and Petcare Sector indexes for other
companies


The Adbrands Company Profile of Nestlé summarises the company's history and current operations and also contains
the following brand links: Nestlés
Nestlé website


Click HERE to subscribe to Adbrands.net and access
the profile and website links
Adbrands.net. All rights reserved © Mind Advertising Ltd
1998-2010
|