Novartis (Switzerland)

Drug company Novartis was created in 1996 from the merger of competitors Ciba and Sandoz, in what was then the biggest corporate merger in history, valued at $63bn. The deal set a trend for the industry, and a series of further mergers by competitors have pushed Novartis down the rankings a little. It is now the #4 pharmaceutical company worldwide. But after some initial reverses, the company has grown to be one of the industry's shining stars, with a strong record for innovative new launches. Another key factor has been the willingness of CEO Daniel Vasella to adopt aggressive marketing tactics, especially in the all-important US market. Novartis is also the only major group to have a leading position in generic as well as patent-protected pharmaceuticals. Advertising Age estimated global measured advertising expenditure of $654m in 2006, making Novartis the world's #48 advertiser. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: See also Pharmaceutical Sector index for other companies

The Adbrands Company Profile of Novartis summarises the company's history and current operations and also contains the following brand links:

Novartis website

Diovan	Nicotinell
CIBA Vision	Habitrol
Lamisil / Lamisil AT	Elidel
Gleevec / Glivec	Zelnorm / Zelmac
Femara	Lescol
Visudyne	Savlon
Focus	Aviva
Neoral / Sandimmun	Gerber
Program	Triaminic
Novartis Medical Nutrition	Sandoz
OptiFast	Sandostatin
Resource	Novartis Animal Health
Transderm	Tixylix

Novartis Worldwide Sites

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