P&G Prestige Products (Switzerland)
P&G Prestige Products is the fine fragrance and cosmetics division of packaged goods giant Procter & Gamble. With twin headquarters in New York and Geneva, the business manages a large portfolio of well-known luxury and prestige fragrance brands, mostly under license. Key brands include Hugo Boss, Gucci, Dolce & Gabbana and Dunhill. The business was formed in 2005 from the merger of Cosmopolitan Cosmetics, previously a division of Wella, with P&G's existing worldwide fragrance business. Now ranked #2 behind L'Oreal, P&G has set its sights on overtaking its French rival to become the global #1. The group has often been identified by analysts as the potential buyer of smaller fragrance-led marketers such as Estee Lauder or Clarins.
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Recent stories from Adbrands Weekly Update:
Adbrands Weekly Update 20th Jun 2013: Ads of the Week "Street Of Dreams". The ad for P&G's Dolce&Gabbana: The One fragrance offers a dream team combining brand ambassadors Scarlett Johansson and Matthew McConaughey with director Martin Scorsese. The result is a charm; as artificial as any movie you've ever seen, yet you could almost believe it was a real snapshot of a moment in each actor's off-screen life.
Adbrands Weekly Update 20th Jun 2013: Procter & Gamble's prestige fragrances division signed up British fashion designer Stella McCartney as well as the Alexander McQueen label. McCartney's previous licensing deal with L'Oreal was terminated this month "by mutual consent", and L'Oreal pulled the plug on an earlier line of McQueen fragrances in 2008.
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P&G Prestige Products website
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