Hoffmann-La Roche (Switzerland)

Swiss drug giant Roche has come under pressure on several sides in recent years, but for all the right reasons. Its pharmaceutical business remains very strong, with numerous new products ready for market, comparatively few facing imminent patent expiry and profits at record levels. This has led to the company being regarded as a takeover target, not least by Swiss rival Novartis which has steadily built up a shareholding of around 33% since 2000, despite Roche's objections. In order to focus more directly on its core business of drugs and diagnostics, Roche cut loose its consumer healthcare portfolio to Bayer in 2004. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets..

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Roche website

Rituxan	Xeloda
Avastin	Tarceva
Igen	CellCept
Herceptin	Kytril
RoAccutane	Xenical
Pegasys	Tamiflu
Genentech	Chugai Pharmaceuticals
Roche Diagnostics	Accu-Chek

Roche worldwide

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