
Hoffmann-La Roche (Switzerland)


Swiss drug giant Roche has come under pressure on several sides in recent years,
but generally for all the right reasons. Its pharmaceutical business remains very strong, with numerous new products ready
for market, comparatively few facing imminent patent expiry and profits at record levels. This has occasionally led to the
company being regarded as a takeover target, not least by Swiss rival Novartis which
has steadily built up a shareholding of around 33% since 2000, despite Roche's objections. In order to focus more directly
on its core business of drugs and diagnostics, Roche cut loose its consumer healthcare portfolio to Bayer
in 2004. The group is a leader in in vitro diagnostics, as well as cancer and transplantation drugs.
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Subscribers may access the following website links:
Roche website

Rituxan |
Xeloda |
Avastin |
Tarceva |
Igen |
CellCept |
Herceptin |
Kytril |
RoAccutane |
Xenical |
Pegasys |
Tamiflu |
Genentech |
Chugai Pharmaceuticals |
Roche Diagnostics |
Accu-Chek |
Roche worldwide
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