Zurich Financial Services

Zurich Financial Services is one of the world's largest insurance groups, offering personal and commercial general and life cover. It operates primarily in the US - through subsidiary Farmers as well as under the main Zurich brand - and in the UK and continental Europe, but is also pushing into emerging markets with the ultimate goal of becoming one of the world's top five insurers. The business was formed in 1998 following the merger of Swiss-based Zurich Group with the financial services businesses owned by British American Tobacco. However, following that merger the group struggled to manage its sprawling portfolio, and sold off a host of non-core operations before returning to strength in 2003. In 2006, Zurich began preliminary merger talks with US insurer St Pauls, to create a global giant to rival AIG, but those talks ended without agreement. Click here for the Adbrands.net profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Financial & Insurance Sector for other companies

Subscribers may access the following website links:

Zurich Group website

Farmers Group

Endsleigh

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