Estimated Ad Expenditure 2006 Greater China US$11.4bn (source: ZenithOptimedia) TNS/CTR estimated spend of $30.5bn
China's Biggest Brands by advertising expenditure in 2005
Olay (Procter & Gamble) |
Naobaijin Pharm |
|
Rejoice shampoo (Procter & Gamble) |
Huangjindadang vitamins |
|
Crest (Procter & Gamble) |
Gaizhonggai |
|
China
Mobile |
Head & Shoulders (Procter & Gamble) |
|
Colgate |
Safeguard (Procter & Gamble) |
China's Biggest Advertisers in 2005 by expenditure
|
Procter & Gamble |
China
Mobile |
|
Hayao Group |
Yum Brands |
|
Unilever |
L'Oreal |
|
Stone Group
Holdings |
Lafang Group |
|
Colgate-Palmolive |
Arche Group |
Interbrand's Best Chinese Brands 2006
Source: Interbrand/BusinessWeek
"Most Popular" brands in China in 2003 (Euro RSCG Brand Momentum survey)
|
Samsung |
Colgate |
|
Haier |
Intel |
|
China
Mobile |
Johnson & Johnson |
|
Google |
Siemens |
|
Crest |
Kodak |
|
Meng Niu |
Wuliangye |
|
Sony |
LG |
|
Lenovo |
CCTV 1 News & Variety |
|
Sina |
Philips |
|
CCTV5 Sports |
Maybelline |
Source: Euro RSCG Brand Momentum survey
China leading agencies in 2006 by revenues were:
|
Beijing Dentsu (710m Yuan) |
Lintas China (280m Yuan)
|
|
Jiangsu Dahe International (530m Yuan) |
Framedia (Focus Media) (270m Yuan)
|
|
Saatchi & Saatchi Great Wall
(480m
Yuan) |
JWT-Bridge Advertising (270m Yuan)
|
|
Shanghai Leo Burnett (430m Yuan)
|
Beijing Samsung Advertising (230m Yuan)
|
|
Shanghai
Advertising (370m Yuan) |
Beijing Future Advertising (220m Yuan) |
Source: Dentsu/China Advertising Association 2006
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