Estimated Ad Expenditure 2010 US$42.7bn (source: GroupM est Jun 2010)
China's Leading Advertisers in 2009 by expenditure
 Procter & Gamble |
Hayou
Sanjing Pharmacy |
| Unilever |
Hangzhou
Wahaha |
| L'Oreal |
Coca-Cola
Company |
| Harbin
Pharma Group |
Ting
Hsin International Group |
| Yum Brands |
Neimenggu Hongmao Industrial |
Source: GroupM
Other Chinese Brands Profiled in Adbrands
| China
Mobile |
Lenovo |
Interbrand's Best Chinese Brands 2006
Source: Interbrand/BusinessWeek
China's Biggest Brands by advertising expenditure in 2005
| Olay (Procter
& Gamble) |
Naobaijin
Pharm |
| Rejoice shampoo (Procter
& Gamble) |
Huangjindadang vitamins |
| Crest
(Procter & Gamble) |
Gaizhonggai |
| China
Mobile |
Head & Shoulders (Procter
& Gamble) |
| Colgate |
Safeguard (Procter
& Gamble) |
"Most Popular" brands in China in 2003 (Euro RSCG Brand Momentum survey)
| Samsung |
Colgate |
| Haier |
Intel |
| China
Mobile |
Johnson
& Johnson |
| Google |
Siemens |
| Crest |
Kodak |
| Meng
Niu |
Wuliangye |
| Sony |
LG |
| Lenovo |
CCTV
1 News & Variety |
| Sina |
Philips |
| CCTV5
Sports |
Maybelline |
Source: Euro RSCG Brand Momentum survey
China leading agencies in 2006 by revenues were:
| Beijing Dentsu
(710m Yuan) |
Lintas China (280m Yuan) |
| Jiangsu Dahe International (530m
Yuan) |
Framedia (Focus Media) (270m
Yuan) |
| Saatchi
& Saatchi Great Wall (480m Yuan) |
JWT-Bridge
Advertising (270m Yuan) |
| Shanghai Leo Burnett
(430m Yuan) |
Beijing Samsung Advertising
(230m Yuan) |
| Shanghai
Advertising (370m Yuan) |
Beijing Future
Advertising (220m Yuan) |
Source: Dentsu/China Advertising Association 2006
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