Ad Ex: US$86.28bn 2017 China US$2.24bn Hong Kong GroupM Forecast This Year Next Year Dec 2016

Top Advertisers

China's Top Advertisers in 2015

 Procter & Gamble  Tongyitang Pharmacy
 Guangzhou Pharma (Walgreens Boots)  Jiangzhong Pharmaceutical
 Unilever  Dali Foodstuff
 Huiren Group  Shanxi Momeide Pharmaceutical
 Coca-Cola Company  Jiaduobao Group
 L'Oreal  Mars China Aifen Food
 Yum Brands  Tinghsin International Group
Xi'an Epanggong Pharma Wrigley Confectionery China (Mars)
Neimenggu Hongmao Industrial Wyeth Nutrition (Nestle)
Yunnan Nanyao Jiaoxiong Pharmaceutical Want Want Group

Source: CTR/GroupM

Hong Kong's Top Advertisers in 2015

 HSBC  L'Oreal
 Hang Seng Bank  United Asia Finance
 McDonald's  Fortune Pharmacal
 FrieslandCampina  Promise Finance
 Wellcome  Colgate-Palmolive

Source: AdmanGo/GroupM

Interbrand's Best Chinese Brands 2014

 Tencent  Baidu
 China Mobile  Moutai
 Alibaba  Huawei
 China Construction Bank Lenovo
 ICBC  CPIC
 Bank of China  Bank of Communications
 Ping An  SPD Bank
 China Life  China Minsheng Banking
 Agricultural Bank of China  Industrial Bank
 China Merchants Bank  PICC

Source: Interbrand

See also: Tsingtao

Advertising Agencies

China leading agency groups by est. revenues in 2014 were:

 WPP (RMB 6.8bn)  Charm Communications (RMB 1.3bn)
 Dentsu Aegis Network (RMB 4.0bn)  Interpublic (RMB 0.9bn)
 Publicis Groupe (RMB 3.0bn)  Shanghai Advertising (RMB 0.6bn)
 BlueFocus (RMB 2.5bn)  BAC Group (RMB 0.5bn)
 GDAD (RMB 2.0bn)  Spearhead (RMB 0.5bn)
 Omnicom (RMB 1.9bn)  Hakuhodo DY (RMB 0.4bn)
 Cheil (RMB 1.8bn)  ADK (RMB 0.2bn)

Source: R3, China Advertising Association

China leading agencies in 2010 by billings were:

 Shanghai Leo Burnett  JWT-Bridge Advertising
 Saatchi & Saatchi Great Wall  Guangdong Advertising
 Beijing Dentsu  Publicis Shanghai
 Charm Communications  AVIC Culture Co
 Beijing DDB Shanghai Advertising

Source: China Advertising Association

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Other leading Chinese Agencies and Advertisers profiled by Adbrands


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