Ad Expenditure: US$85.50bn 2016 Mainland China GroupM Forecast This Year Next Year Dec 2015

Top Advertisers

China's Top Advertisers in 2014

 Procter & Gamble  Mars China Aifen Food
 L'Oreal  Tinghsin International Group
 Unilever  Jiangzhong Pharmaceutical
 Yum Brands  Dali Foodstuff
 Coca-Cola Company  Hangzhou Wahaha

Source: CTR/Kantar

Hong Kong's Top Advertisers in 2013

 L'Oreal  McDonald's
 Samsung  Abbott Laboratories
 HSBC  Promise Finance
 Procter & Gamble  Park n Shop
 Wellcome  Citibank

Source: AdmanGo/GroupM

Interbrand's Best Chinese Brands 2014

 Tencent  Baidu
 China Mobile  Moutai
 Alibaba  Huawei
 China Construction Bank Lenovo
 ICBC  CPIC
 Bank of China  Bank of Communications
 Ping An  SPD Bank
 China Life  China Minsheng Banking
 Agricultural Bank of China  Industrial Bank
 China Merchants Bank  PICC

Source: Interbrand

See also: Tsingtao

Advertising Agencies

China leading agency groups by est. revenues in 2014 were:

 WPP (RMB 6.8bn)  Charm Communications (RMB 1.3bn)
 Dentsu Aegis Network (RMB 4.0bn)  Interpublic (RMB 0.9bn)
 Publicis Groupe (RMB 3.0bn)  Shanghai Advertising (RMB 0.6bn)
 BlueFocus (RMB 2.5bn)  BAC Group (RMB 0.5bn)
 GDAD (RMB 2.0bn)  Spearhead (RMB 0.5bn)
 Omnicom (RMB 1.9bn)  Hakuhodo DY (RMB 0.4bn)
 Cheil (RMB 1.8bn)  ADK (RMB 0.2bn)

Source: R3, China Advertising Association

China leading agencies in 2010 by billings were:

 Shanghai Leo Burnett  JWT-Bridge Advertising
 Saatchi & Saatchi Great Wall  Guangdong Advertising
 Beijing Dentsu  Publicis Shanghai
 Charm Communications  AVIC Culture Co
 Beijing DDB  Shanghai Advertising

Source: China Advertising Association

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Other leading Chinese Agencies and Advertisers profiled by Adbrands


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