Adidas (Germany)

Adidas is the world's #2 sportswear company, behind Nike. Once the leading manufacturer of sports shoes and equipment, Adidas was overtaken by Nike in the 1980s and has lagged behind its bigger rival ever since, especially in the all-important US market. Even Adidas's traditionally strong position in the international soccer market has come under intense pressure from its American rival. As a result, the 2006 soccer World Cup in Adidas's home market of Germany couldn't have come at a better time, and was as hard-fought a battleground for these two rivals as it was for the on-pitch teams. Adidas is determined to regain the initiative, especially in the key US market, and agreed a decisive deal in 2005 to acquire rival manufacturer Reebok, the #3 worldwide but #2 in the US.

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Competitors: The world's four leading sportswear manufacturers are Nike, Adidas, Reebok and Puma.

The Adbrands Company Profile of Adidas summarises the company's history and current operations. Subscribers may access the following website links: addidas

Adidas website

Adidas	TaylorMade
Reebok	Adidas Golf
Y-3	Adidas Originals Denim by Diesel

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