Adidas (Germany)

Adidas is the world's #2 sportswear company, behind Nike. Once the leading manufacturer of sports shoes and equipment, Adidas was overtaken by Nike in the 1980s and has lagged behind its bigger rival ever since, especially in the all-important US market. Even Adidas's traditionally strong position in international soccer has come under intense pressure from its American competitor. As a result, the 2006 soccer World Cup in Adidas's home market of Germany couldn't have come at a better time, and was as hard-fought a battleground for these two rivals as it was for the on-pitch teams. The 2010 tournament four years later arguably swung in Nike's favour. Adidas is determined to regain its lead over Nike, especially in the key US market. Towards that end, it agreed in 2005 to acquire rival manufacturer Reebok, the #3 worldwide but then #2 in the US. However even Adidas struggled to turn around a steady decline in Reebok's sales over the next few years.

Which agencies handle advertising for Adidas? Find out more from the Adbrands Account Assignments database

Who are the competitors of Adidas? Nike and Puma and see also Clothing & Fashion Sector index

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Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

The Adbrands Company Profile of Adidas summarises the company's history and current operations. Subscribers may access the following website links: addidas

Adidas website

Adidas	TaylorMade
Reebok	Adidas Golf
Y-3	Adidas Originals

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