Adidas (Germany)



Adidas
is the world's #2 sportswear company, behind Nike.
Once the world's leading manufacturer of sports shoes and equipment, Adidas
was overtaken by Nike in the 1980s and has lagged behind its bigger rival
ever since, especially in the all-important US market. Even
Adidas's traditionally strong position in the
international soccer market is now under intense pressure from its American
rival. The group is
determined to regain the initiative, and agreed a decisive deal in 2005 to acquire #3 sportswear manufacturer
Reebok. As a result, the 2006 soccer World Cup
was as hard-fought a battleground for these two rivals as it was for the on-pitch teams. Adidas sold its substantial Salomon winter sports division in 2005. Click here for the Adbrands.net
profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major
markets.
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information.
Competitors: The world's four leading sportswear manufacturers
are Nike, Adidas, Reebok
and Puma.


The Adbrands Company Profile of Adidas summarises the company's history and current
operations. Subscribers may access the following website links: addidas
Adidas website

Adidas |
TaylorMade |
Reebok |
Adidas Golf |
Y-3 |
MaxFli |
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