Adbrands Weekly Update 14th Nov 2013:
Adidas posted a decline in revenues and profits for its 3Q ending September, slipping further behind rival Nike, which had delivered another strong quarter in its latest results to August. The German sportswear giant blamed currency fluctuations, bad weather and difficult comparisons against the same
period last year, which was boosted by the Olympics. All sportswear companies are also suffering from a downturn in the golfing market. That's a particular challenge for Adidas in North America, where its golf business is more important than in other markets. Even at constant currency rates, Adidas
Group's regional revenues, including the contribution from Reebok, slipped by 5%.
Researcher SportsOneSource said that Adidas Group has now slipped into 3rd place in the US running market, overtaken for the first time by Asics. However Adidas reaffirmed its existing forecast for the full year, predicting a lift from growing excitement for next year's FIFA World Cup.
Adbrands Weekly Update 3rd Oct 2013:
Ads of the Week: "Basketball Is Everything". The gripping new spot from 180 LA for Adidas Basketball celebrates the anticipated return to NBA action this Saturday of Derrick Rose, sidelined for a whole year as a result of injury. Chicago Bulls fans will go wild if and
when he returns to the court. Fame, money, possessions count for little for players to whom basketball is everything. Very cool.
Adbrands Weekly Update 25th Jul 2013:
DDB was selected to handle the Adidas Originals global account, previously managed by Sid Lee.
Adbrands Weekly Update 21st Mar 2013:
His performance on pitch may not be what it once was, but you can't fault David Beckham The Brand. According to the annual ranking by France Football magazine he remains the world's highest-earning footballer, with income estimated at E36m this season. Only E3m of that came from the game
itself of course - Beckham has an unrivalled portfolio of sponsorship partners including Adidas, H&M, Coty and Samsung. Lionel Messi was in second place with E35m (including E22m from sponsorships) followed by Cristiano Ronaldo with E30m (including E16.5m in sponsorships).
Adbrands Weekly Update 14th Mar 2013:
Adidas Group reported strong results for 2012, boosted by the FIFA Euro championship and the London Olympics. However performance would have been even better had it not been for another round of problems at second-string brand Reebok. Group revenues rose 11% to E14.9bn,
as Adidas brand revenues powered through the E10bn barrier for the first time, hitting E11.3bn. A key market for growth was China, where Adidas sales jumped by around 15% year-on-year on a currency-neutral basis, and are now close to toppling local leader Nike, which has suffered some erosion of its
own sales there. The strong performance of the Adidas brand offset a disappointing 14% slump at Reebok, which slipped back to E1.6bn, largely prompted by slowdowns in the US. There were also dents to Reebok's profitability from impairments and an alleged fraud in India. Nevertheless group net
attrributable income leapt 29% to E791m.