Adidas (Germany)

Adidas is the world's #2 sportswear company, behind Nike. Once the world's leading manufacturer of sports shoes and equipment, Adidas was overtaken by Nike in the 1980s and has lagged behind its bigger rival ever since, especially in the all-important US market. Even Adidas's traditionally strong position in the international soccer market is now under intense pressure from its American rival. The group is determined to regain the initiative, and agreed a decisive deal in 2005 to acquire #3 sportswear manufacturer Reebok. As a result, the 2006 soccer World Cup was as hard-fought a battleground for these two rivals as it was for the on-pitch teams. Adidas sold its substantial Salomon winter sports division in 2005. Click here for the Adbrands.net profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: The world's four leading sportswear manufacturers are Nike, Adidas, Reebok and Puma.

The Adbrands Company Profile of Adidas summarises the company's history and current operations. Subscribers may access the following website links: addidas

Adidas website

Adidas	TaylorMade
Reebok	Adidas Golf
Y-3	MaxFli

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