Audi: Brand Profile

Audi is the #2 brand by sales in the portfolio of European car manufacturer Volkswagen, but became the group's most profitable business in 2009. With a long-established reputation for stylish design and technological development, the brand is now being positioned as the main challenger to BMW's crown in the luxury and corporate markets. Audi forms the core of a stand-alone division within Volkswagen which is also responsible for the Lamborghini brand as well as sales and distribution of all Volkswagen Group vehicles in Italy. Like its sister brand VW, Audi has a global reputation for striking and innovative advertising. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Cars Sector index for other companies and brands

The Adbrands Profile of Audi summarises the brand's history and current operations. Subscribers may access the following website links:

Audi website

Volkswagen

Audi worldwide

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