Axel Springer Verlag (Germany)

Axel Springer is one of Europe's largest media companies, and the dominant newspaper publisher in Germany with a large portfolio of regional and national magazines and papers including the extensive Bild franchise, Die Welt quality newspaper and a group of top-selling TV listings titles. The group is firmly rooted in its home territory and Eastern Europe, and has only recently begun to establish a presence in other Western European markets. Springer endured a couple of difficult years as a result of the slump in advertising revenue and the bankruptcy in 2002 of one its main shareholders. Having struggled back to health by 2005, Springer attempted to acquire Germany's leading commercial TV broadcaster ProSiebenSat1 but the deal was blocked by regulators. Click here to find out more (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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The Adbrands Company Profile of Axel Springer summarises the company's history and current operations. Subscribers may access the following website links:

Axel Springer website

Bild	Sport Bild
Computer Bild	Auto Bild
Hamburger Abendblatt	Euro
Die Welt	Hoerzu
BZ	Computer Swiat
Berliner Morgenpost	Hobby
Familie & Co	TV Digital
HandelsZeitung	Maxim

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