Bayer (Germany)

Despite a portfolio of hundreds of other products, Bayer is still best known as the company that developed the mother of all pharmaceuticals, Aspirin, just over 100 years ago. Aspirin remains one of its top-selling products today, part of a wide portfolio of products ranging from polyurethane to flea control sprays, and from antibiotics to vitamins. Other OTC brands with a worldwide reputation include Alka-Seltzer, Aleve and Canesten. In recent years the group's massive size proved more of a liability than an asset and Bayer restructured into a collection of smaller and more efficient operating units, each of which has the potential to be split off as an independent business. The acquisition of domestic rival Schering in 2006 strengthened Bayer's drug portfolio, bolting on the Yaz and Mirena birth control products, and creating a clear national champion in Germany's pharmaceutical industry. Advertising Age estimated global measured advertising expenditure of $780m in 2007, making Bayer the world's #44 advertiser.

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Competitors: see Pharmaceutical Sector index for other companies

The Adbrands Company Profile of Bayer summarises the company's history and current operations and also contains the following website links:

Bayer website

Aspirin	Ascensia
Alka-Seltzer	Kogenate
Canesten	Talcid
One-A-Day	Yasmin
Adalat	Bayer Crop Science
Cipro	Avelox
Advantage	Levitra
Aleve	Midol
Rennie	Supradyn
Glucobay	Betaferon

Bayer worldwide

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