Bertelsmann (Germany)


Bertelsmann is Europe's biggest media company, with significant interests in several fields including book, magazine and newspaper publishing, television and radio. Subsidiary businesses include broadcaster RTL, publisher Gruner + Jahr and the world's largest book publisher Random House. For several years, the group had been gradually restructuring itself in anticipation of an IPO, pencilled in for 2006. That process was painful to say the least, leading to the ousting of several senior executives. In the end however, Bertelsmann took the decision to remain private, buying back the shares it didn't already hold. As a result it is entirely owned and controlled by Germany's Mohn family.

Which agencies handle advertising for Bertelsmann? Find out more from the Account Assignments database.

Who are the competitors of Bertelsmann? See Media Sector for other companies    

Subscribers only: Adbrands profile Account assignments and selected regional contact information.

Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. 


The Adbrands Company Profile of Bertelsmann summarises the company's history and current operations, and includes the following links: 

Bertelsmann website

RTL Group Random House
Gruner + Jahr Der Club

Bertelsmann Arvato

Bertelsmann Arvato Arvato Services
Prinovis Sonopress

Click HERE to subscribe to Adbrands.net and access the profile and website links


Adbrands.net. All rights reserved © Mind Advertising Ltd 1998-2012