Bertelsmann (Germany)

Bertelsmann is one of the world's leading media companies, with significant interests in several fields including book, magazine and newspaper publishing, television and radio. Subsidiary businesses include broadcaster RTL, publisher Gruner + Jahr, the world's largest book publisher Random House and - until 2008 - part ownership of record company Sony BMG. For several years, the group had been gradually restructuring itself in anticipation of an IPO, pencilled in for 2006. That process was painful to say the least, leading to the ousting of several senior executives. In the end however, Bertelsmann took the decision to remain private, buying back the shares it didn't already control. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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The Adbrands Company Profile of Bertelsmann summarises the company's history and current operations, and includes the following links:

Bertelsmann website

Sony BMG	RTL Group
Gruner + Jahr	Bertelsmann DirectGroup
Random House

Bertelsmann Arvato

Bertelsmann Arvato	Arvato Services
Prinovis	Pixelpark
Sonopress	Arvato Systems

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