
Bertelsmann (Germany)


Bertelsmann is Europe's biggest media company, with significant interests in
several fields including book, magazine and newspaper publishing, television and radio. Subsidiary businesses include broadcaster RTL,
publisher Gruner + Jahr and the world's largest book publisher Random
House. For
several years, the group had been gradually restructuring itself in anticipation of an IPO, pencilled in for 2006. That process
was painful to say the least, leading to the ousting of several senior executives. In the end however, Bertelsmann took the
decision to remain private, buying back the shares it didn't already hold. As a result it is entirely owned and controlled by
Germany's Mohn family.
Which agencies handle advertising for Bertelsmann? Find
out more from the Account Assignments database.
Who are the competitors of Bertelsmann? See Media
Sector for other companies
Subscribers only:
Adbrands profile
Account assignments and selected regional contact information.
Adbrands Company Profiles provide a detailed analysis of the history and current operations of
leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and
weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including
details of which advertising agency handles which accounts in which countries for major markets.


The Adbrands Company Profile of Bertelsmann summarises the company's history and current operations, and includes the
following links:
Bertelsmann website

Bertelsmann Arvato
Bertelsmann Arvato |
Arvato Services |
Prinovis |
Sonopress |
Click HERE to subscribe to Adbrands.net and access the
profile and website links
Adbrands.net. All
rights reserved © Mind Advertising Ltd 1998-2012
|