Bertelsmann DirectGroup

Bertelsmann DirectGroup is one of Europe's leading booksellers, reaching customers through a network of direct mail services, clubs and retail outlets in 15 countries. Its brands include Der Club, France Loisirs, Chapitre, Bertrand and Circulo de Lectores. In 2007, the business was split into two separate divisions, and DirectGroup's substantial US operations were transferred to Bertelsmann's publishing subsidiary, Random House. Those units, which included the music, book and DVD mail order companies Columbia House, BMG Music Service and Bookspan, were later sold, as was the group's UK division Book Club Associates. As a result, Bertelsmann DirectGroup is now focused primarily on its operations in Continental Europe. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

The Adbrands Company Profile of Bertelsmann DirectGroup summarises the company's history and current operations, and includes the following links:

Bertelsmann DirectGroup website

Der Club (Germany)	Bertrand (Spain/Portugal)
ViaSol Reisen (Germany)	Chapitre.com (France)
Círculo de Lectores (Spain)	ECI (Netherlands)
Donauland (Austria)	France Loisirs (France)

Bertelsmann

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