BMW (Germany)

BMW has successfully set the benchmark for prestige motoring since the 1980s, creating a standard now fiercely contested by other manufacturers such as Mercedes, Lexus and Audi. Meanwhile, the group has diversified. Having finally pulled the plug on its disastrous dalliance with Rover, the group now offers the enormously successful relaunched Mini at the lower end of its range, and ultra-prestige Rolls-Royce marque at the top. Advertising Age estimated global measured advertising expenditure of $448m in 2006, making BMW the world's #72 advertiser. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: BMW's main competitors include Mercedes, Lexus and Audi. See Cars Sector index for other companies and brands.

The Adbrands Company Profile of BMW summarises the company's history and current operations. Subscribers may access the following website links:

BMW website

Mini	Softlab
Rolls-Royce	BMW Financial Services

BMW worldwide

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