BMZ+more (Germany)

German agency BMZ+more is the last remnant of what was formerly Publicis-owned mini-network FCA!BMZ. Following Publicis's takeover of Saatchi's, the core French agency FCA and its satellites were gradually absorbed into the Saatchi network, leaving BMZ - previously known as BMZ!FCA - as an independently branded agency operating within the Publicis group. It relaunched as integrated agency BMZ+more in 2002. In 2006 it was reassigned by Publicis to become a strategic partner within Germany to Dentsu. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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The Adbrands Company Profile of BMZ summarises the agency's history and current operations. Subscribers may access the following website links:

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Publicis Groupe

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