Deutsche Telekom (Germany)

Deutsche Telekom is Europe’s biggest telecoms company and the world #3. The company dominates the fixed line sector in its home market, while aggressive expansion of its wireless subsidiary T-Mobile through acquisition has given the group a commanding position in Central and Eastern Europe as well as inroads into the UK and US. But that shopping spree also created a huge mountain of debt. DT's share price tumbled in 2002, causing an outcry from ordinary private shareholders. That led to the departure of the group's executive chairman. His successor attempted to streamline the group to consolidate its worldwide interests and reduce debt, but performance has remained disappointing. He too was forced to resign in late 2006. Advertising Age estimated global measured advertising expenditure of $1.3bn in 2005, making Deutsche Telekom the world's #23 advertiser. Click here to find out more (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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The Adbrands Company Profile of Deutsche Telekom summarises the company's history and current operations. Subscribers may access the following website links:

Deutsche Telekom website

T-Home	Hrvatski Telekom
T-Mobile	MATAV
T-Online	PTC Era
T-Systems	Slovenske Telekomunikacie
Debis Systemhaus	Scout24

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