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Household and personal care giant Henkel is the world #1 in consumer and
industrial adhesives, and the #2 laundry and homecare manufacturer in Europe, behind Procter &
Gamble, dominating its home market with a near-50% share. As a result of the 1997 acquisition of Schwarzkopf, Henkel has
also become a major force in the international cosmetics and haircare sector, and in late 2003 made a concerted push into the US
consumer goods market through the purchase of Dial Corporation. The group's huge
portfolio of brands also includes Loctite, Ceresit, Pritt, Fa and Persil. Advertising
Age estimated global measured advertising expenditure of $1.2bn in 2008, making Henkel the world's #33 advertiser.
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Competitors: see Household Care and Personal Care sector indexes for other companies
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The Adbrands Company Profile of Henkel summarises the company's history and current operations. Subscribers may access the following website links: henkell
Henkel website
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Henkel worldwide
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