Henkel (Germany)



Household
and personal care giant Henkel is the world
#1 in consumer and industrial adhesives, and the #2 laundry and homecare manufacturer
in Europe, behind Procter
& Gamble,
dominating its home market with a near-50% share. As a result of the
1997 acquisition of Schwarzkopf, Henkel has also become a major force in the international
cosmetics and haircare sector, and in late 2003 made a concerted push into the US
consumer goods market through the purchase of Dial
Corporation. The group's huge portfolio of brands also includes
Loctite, Ceresit, Pritt, Fa and Persil.
Advertising Age estimated global measured advertising expenditure of
$777m in 2006, making Henkel the world's #38 advertiser. Click here for the Adbrands.net
profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major
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Competitors: see Household
Care and Personal
Care sector indexes for other companies


The Adbrands Company Profile of Henkel summarises the company's history and current
operations. Subscribers may access the following website links: henkell
Henkel
website

Persil |
Loctite |
Schwarzkopf
& Henkel |
Theramed |
Gliss Kur |
Pritt |
LePage |
Duck Tape |
Sellotape |
Diadermine |
Dial
Corporation |
Pattex |
Metylan |
Dep |
Schwarzkopf
Professional |
Henkel
Laundry & Home Care |
Theo & Prax |
Somat |
Pemos |
LA Looks |
Fa |
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Henkel worldwide
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