Henkel (Germany)

Household and personal care giant Henkel is the world #1 in consumer and industrial adhesives, and the #2 laundry and homecare manufacturer in Europe, behind Procter & Gamble, dominating its home market with a near-50% share. As a result of the 1997 acquisition of Schwarzkopf, Henkel has also become a major force in the international cosmetics and haircare sector, and in late 2003 made a concerted push into the US consumer goods market through the purchase of Dial Corporation. The group's huge portfolio of brands also includes Loctite, Ceresit, Pritt, Fa and Persil. Advertising Age estimated global measured advertising expenditure of $777m in 2006, making Henkel the world's #38 advertiser. Click here for the Adbrands.net profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Household Care and Personal Care sector indexes for other companies

The Adbrands Company Profile of Henkel summarises the company's history and current operations. Subscribers may access the following website links: henkell

Henkel website

Persil	Loctite
Schwarzkopf & Henkel	Theramed
Gliss Kur	Pritt
LePage	Duck Tape
Sellotape	Diadermine
Dial Corporation	Pattex
Metylan	Dep
Schwarzkopf Professional	Henkel Laundry & Home Care
Theo & Prax	Somat
Pemos	LA Looks
Fa

Henkel worldwide

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