Henkel (Germany)

Household and personal care giant Henkel is the world #1 in consumer and industrial adhesives, and the #2 laundry and homecare manufacturer in Europe, behind Procter & Gamble, dominating its home market with a near-50% share. As a result of the 1997 acquisition of Schwarzkopf, Henkel has also become a major force in the international cosmetics and haircare sector, and in late 2003 made a concerted push into the US consumer goods market through the purchase of Dial Corporation. The group's huge portfolio of brands also includes Loctite, Ceresit, Pritt, Fa and Persil. Advertising Age estimated global measured advertising expenditure of $1.2bn in 2008, making Henkel the world's #33 advertiser.

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Competitors: see Household Care and Personal Care sector indexes for other companies

The Adbrands Company Profile of Henkel summarises the company's history and current operations. Subscribers may access the following website links: henkell

Henkel website

Persil	Loctite
Schwarzkopf & Henkel	Theramed
Gliss Kur	Pritt
LePage	Schauma
Sellotape	Diadermine
Dial Corporation	Taft
Metylan	Dep
Schwarzkopf Professional	Palette
Fa	Somat
Pemos	LA Looks

Henkel worldwide

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