Estimated Ad Expenditure 2010 US$22.1bn (source: GroupM est Jun 2010)


Germany's Leading Advertisers in 2009 by advertising expenditure
Media Markt / Saturn (Metro) (E482m) L'Oreal (E317m)
Procter & Gamble (E472m) Unilever (E299m)
Aldi (E398m) Axel Springer (E276m)
Lidl (E346m) Edeka (E219m)
Ferrero (E335m) Danone (E207m)

Source: Nielsen Media Research

Germany's Leading Advertisers in 2008 by advertising expenditure
Media Markt / Saturn (Metro) (E480m) Danone (E152m)
Procter & Gamble (E386m) Reckitt Benckiser (E151m)
Aldi (E362m) McDonalds (E151m)
Ferrero (E343m) Deutsche Telekom T-Home (E150m)
L'Oreal (E287m) Opel (E145m)
Lidl (E285m) Daimler (E143m)
Axel Springer (E246m) Beiersdorf (E136m)
Unilever (E231m) Renault (E133m)
Volkswagen (E201m) Audi (E130m)
Edeka (E194m) Sparkassenverband (E129m)

Source: Nielsen Media Research

Germany's "Most Trusted" Brands in 2006
Car Volkswagen Petrol Retailer Aral (BP)
Kitchen Appliance Miele Mobile Phone Service Vodafone
PC Siemens Vitamins Abtei
Mobile Phone Nokia Analgesic/Pain relief Aspirin (Bayer)
Camera Canon Cough /Cold remedy Wick (P&G)
Holiday Company Tui Breakfast Cereal Kelloggs
Bank/Building Society Sparkasse Hair Care Schwarzkopf (Henkel)
Credit Card Visa Cosmetic Jade (L'Oréal)
Insurance Company Allianz Skin Care Nivea
ISP AOL Soap Powder Persil

 Source: Readers Digest Most Trusted Brands survey

Germany's "Best Brands" in 2006
Tchibo Canon
Lego Siemens appliances
Nivea Sony
Miele Schiesser
adidas Freixenet

 Source: GfK Best Brands

Other Leading German Companies & Brands Profiled in Adbrands
Puma Muller
Siemens Deutsche Bank
Gruner + Jahr T-Mobile
BMW Adidas
Bosch Siemens Henkel
Herta Knorr
Maggi Mercedes
Porsche Wella
Bertelsmann SAP
Bayer RTL

 

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