Ad Expenditure: US$18.63bn 2016 GroupM Forecast This Year Next Year Dec 2015

Top Advertisers

Top Advertisers in Germany

 Top Advertisers in 2015 by adex  Top Brands in 2013 by adex
 Procter & Gamble (E564m)  MediaMarkt (Metro) (E234m)
 L'Oreal (E395m)  McDonalds (E170m)
 Media-Saturn (Metro) (E394m)  Lidl (E157m)
 Ferrero (E382m)  Saturn (Metro) (E121m)
 Lidl (E296m)  REWE (E115m)
 Volkswagen Group (E258m)  Penny (E112m)
 Unilever (E247m)  Edeka (E110m)
 Beiersdorf (E245m)  Deutsche Telekom (E106m)
 Deutsche Telekom (E240m)  Sky Deutschland (E98m)
 Vodafone (E224m)  Ikea (E93m)

Source: Nielsen

 Leading Advertisers in 2012 by advertising expenditure

 Procter & Gamble (E537m)  Henkel Household Care (E192m)
 Ferrero (E409m)  Aldi (E189m)
 MediaMarkt-Saturn (Metro) (E372m)  Beiersdorf (E185m)
 L'Oreal (E349m)  Sky Deutschland (E183m)
 Axel Springer (E324m)  Schwarzkopf & Henkel (E176m)
 Unilever (E286m)  Edeka (E164m)
 Volkswagen Group (E249m)  REWE (E162m)
 Lidl (E233m)  Daimler (E158m)
 Deutsche Telekom (E216m)  Penny (E158m)
 McDonald's (E204m)  ProSiebenSat.1 (E154m)

Source: Nielsen/HorizonT

Interbrand's Best German Brands 2014

 Mercedes-Benz  Allianz  Schwarzkopf  Deutsche Post
 BMW  Porsche  Evonik  Infineon
 SAP  Hugo Boss  Mont Blanc  MediaMarkt
 Deutsche Telekom  Bosch  Lidl  Zeiss
 Volkswagen  Deutsche Bank  Commerzbank  Braun
 Siemens  Nivea  Kabel Deutschland  Metro
 BASF  Continental  Edeka  Osram
 Audi  Aldi  Puma  Postbank
 Adidas  Linde  Persil  Kaufland
 Bayer  MAN  TUI  dm

 Source: Interbrand

Other Leading German Companies & Brands Profiled in Adbrands

 Gruner + Jahr  Muller
 Bertelsmann  Henkel
 Bosch Siemens  T-Mobile
 Wella  Knorr
 Maggi  Boehringer Ingelheim

Local Marketing News

 W&V  HorizonT

 Click here for Germany Agencies Index

Other leading German Agencies and Advertisers profiled by Adbrands


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