Estimated Ad Expenditure 2009 US$24.1bn (source: GroupM est Dec 2008)


Germany's Most Creative Agency Groups by awards won in 2008 
Jung von Matt Gruppe TBWA Germany
DDB Germany Kolle Rebbe
Ogilvy Deutschland Heimat
Scholz & Friends  Grabarz & Partner
Nordpol Heye Group (DDB)
BBDO Gruppe Grey Gruppe
KemperTrautmann Art + Com
Serviceplan Gruppe Saatchi & Saatchi Germany

Source: ADC Werbepreis

Other German Agencies Profiled in Adbrands
Serviceplan Gruppe McCann Erickson Germany
Jung von Matt Gruppe Springer & Jacoby
Media Consulta Lowe Germany
Euro RSCG Germany BMZ+more
Cayenne Select Communications

 

Germany's Leading Media Agencies in 2008 by total billings
MediaCom E3.3bn Vizeum E636m
OMD E2.4bn Universal McCann E552m
Carat E2.1bn Initiative E470m
Mediaedge:CIA E1.4bn Pilot Media E456m
Mindshare E1.3bn PHD E320m
Mediaplus E1.0bn MPG E320m
Zenithmedia E795m TKM Starcom E257m
Optimedia E636m Crossmedia E70m

Source: RECMA

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W&V HorizonT

 

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