Estimated Ad Expenditure 2010 US$22.1bn (source: GroupM est Jun 2010)


Germany's Most Creative Agency Groups by awards won in 2009 
DDB Germany Kolle Rebbe
Scholz & Friends  Lukas Lindemann Rosinski
Jung von Matt Gruppe Grabarz & Partner
Ogilvy Deutschland BBDO Gruppe
Heimat TBWA Germany
Serviceplan Gruppe Heye Group (DDB)
KemperTrautmann Euro RSCG Germany
Art + Com Y&G Germany

Source: ADC Werbepreis

Other German Agencies Profiled in Adbrands
Media Consulta McCann Erickson Germany
Grey Gruppe Springer & Jacoby
Cayenne Lowe Germany
Select Communications BMZ+more

 

Germany's Leading Media Agencies in 2008 by total billings
MediaCom E3.3bn Vizeum E636m
OMD E2.4bn Universal McCann E552m
Carat E2.1bn Initiative E470m
Mediaedge:CIA E1.4bn Pilot Media E456m
Mindshare E1.3bn PHD E320m
Mediaplus E1.0bn MPG E320m
Zenithmedia E795m TKM Starcom E257m
Optimedia E636m Crossmedia E70m

Source: RECMA

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W&V HorizonT

 

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