Estimated Ad Expenditure 2005 US$15.8bn (source: Initiative)


Germany's Most Creative Agency Groups in 2008 by awards won
Jung von Matt Gruppe Heimat
DDB Germany TBWA Germany
Nordpol 180 Amsterdam
KemperTrautmann BBDO Gruppe
Scholz & Friends  Grabarz & Partner

Source: ADC Werbepreis

Other German Agencies Profiled in Adbrands
Serviceplan Gruppe McCann Erickson Germany
Jung von Matt Gruppe Springer & Jacoby
Media Consulta Lowe Germany
Euro RSCG Germany BMZ+more
Grey Gruppe Select Communications
Cayenne  

 

Germany's Leading Media Agencies in 2007 by total billings
Mediacom E2.5bn Initiative E423m
OMD E1.8bn Vizeum E398m
Carat E1.7bn Universal McCann E378m
Mediaedge:CIA E842m TKM Starcom E248m
Mindshare E836m PHD E209m
Mediaplus E668m MPG E194m
Zenithmedia E615m Pilot Media E169m
Optimedia E565m Crossmedia E81m

Source: RECMA

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W&V HorizonT

 

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