Jung von Matt is one of Germany's biggest independent marketing groups, built around a highly regarded creative shop whose two founders were once described by news magazine Der Spiegel as the "pop stars of German advertising". There are now more than 25 agencies under the overall umbrella of Jung von Matt, spread across nine countries, although several of them work out of the same street in Hamburg. To differentiate between the agencies, each one is named not by city but by its biggest local river. The main agency in Hamburg, for example, is Jung von Matt/Alster.
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|Jvm/Limmat (Switzerland)||JvM/Strommen (Sweden)|
|Kaspen/JvM (Czech Republic)||JvMt/Donau (Austria)|
Adbrands Weekly Update 16th Feb 2017: Ads of the Week: "Eatkarus". It's not often we'd name an ad from Germany as the best we've seen this week (and probably also this month), but the latest from Jung von Matt for supermarket giant Edeka is just superb, with the subtlety and wit that is often lacking in that country's advertising. Especially impressive is the blend of Tim Burtonesque grotesque - which grabs you right from the opening shot - with emotional warmth and a very sound healthy eating message. It's uplifting in every way in fact. Great makeup effects too. Fine work.
Adbrands Weekly Update 21st Jul 2016: Ads of the Week: "Amazed Again". The new Mercedes-Benz campaign is rather lovely, brought to us by not one but two of Germany's most creative agencies. Mercedes' current agency Antoni inherited the concept from predecessor Jung von Matt so, uniquely, both shops share credit for the spot. That's not something that happens very often. Given the provenance, the spot is as good as you would expect, with some stunning, even slightly haunting images. "Bring back the wonder" is the German slogan, altered here in the English language version to the more anodyne "Unleash your senses".
Adbrands Weekly Update 16th Jun 2016: Ads of the Week: "Cat Supermarket". German agency Jung von Matt has a reputation for big ideas and cutting-edge imagination; but you know everyone needs to take time off and kick back now and again. Their truly insane viral for discount supermarket Netto abandons all restraints boldly goes where few ads have dared to go before. Yes, it's a supermarket for cats. Because we all know that's what makes the internet go round. Get ready to go "Aaaahhhhh!" Resistance is futile.
Adbrands Weekly Update 3rd Dec 2015: Ads of the Week: "Homecoming". More great Christmas ads this week, and one of the best we've seen so far comes from Germany, not always the most creative of ad markets. However, Jung von Matt's seasonal spot for top grocer Edeka is excellent. It tackles the same theme as John Lewis's Xmas ad - the loneliness of the elderly at this time of year - but does so with a lot more imagination and less absurdity, plus a sizeable helping of of dark humour. It's already been a huge success in the domestic market, and rightly so, notching up more than 26m YouTube views in a week.
Adbrands Weekly Update 22nd Jul 2015: Jung von Matt rejoined the BMW roster with a brief to manage digital and direct for the carmaker's centenary campaign next year. That move heals a prolonged rift caused by JvM's decision to drop BMW in 2007 to work for its (more lucrative) arch-rival Mercedes-Benz. The agency recently got its comeuppance when it was itself spurned by Mercedes in favour of newly created shop Antoni. Heye & Partner remains BMW's lead creative agency in Germany. Also this week, Jung von Matt was awarded the consolidated pan-Euro business of travel site Kayak.com.
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